Network marketing through the Internet. What is network marketing

Today I propose to talk about online network marketing. You all know and understand that today almost any business is gradually moving to the worldwide network. New methods of product promotion are being developed, already focused on the virtual space, new methods of ordering, paying and delivering products. Network marketing is no exception, which in recent years has begun a very serious development in the Internet space.

In general, network marketing on the Internet has a lot in common with the traditional form of this business. The difference is that the Internet opens up much wider opportunities for building a distribution network for promoting products than traditional methods.

Benefits of online network marketing.

1. Unlimited geographic space. Unlike the traditional one, the Internet opens up unlimited opportunities for expanding the geographical network of its distributors without the need for personal presence in different parts of the globe and personal contacts.

2. Sale of products and network development even without your participation. Network marketing on the Internet implies the possibility of promoting products and developing a network 24 hours a day without the need for the personal participation of a distributor - through websites, social networks and sales tools hosted there.

3. Automation of all processes. When conducting network marketing via the Internet, all processes are automated: registering distributors, building a network, ordering and paying for products, reporting, tracking your own turnover and the operation of your network, accounting and analyzing income.

4. Exclusion of personal communication with uninterested people. Traditional network marketing involves constant contact with a wide range of people, most of whom will not show any interest in this, and network marketing on the Internet allows you to highlight your target audience. After all, only people who are looking directly for what you offer will turn to your site, through your advertising: making money on the Internet or specific products.

5. Availability of a wide range of tools for product promotion. This includes own sites and blogs, other sites, forums, social networks, videos, various types of Internet advertising, the ability to communicate via video, participate in chats and video conferences, etc. Moreover, many of these tools will not have to be created by ourselves - they will be provided by the network company.

How to start online network marketing?

1. First of all - of course, with choosing a network company. This topic is worthy of consideration in a separate publication, which will eventually appear on the Financial Genius. In short, it is necessary to approach the choice of a network company as responsibly as possible in order to choose a reliable mlm company with the conditions of cooperation that suit you specifically, and not run into scammers that the Internet is now teeming with.

2. Next, you need good computer and internet skills. It is desirable to have skills in creating or at least administering websites. If not, you will have to learn and develop these abilities in yourself.

3. Then follows choose network marketing tools on the Internet, with the help of which you will develop your sales and distribution network:

– Forums about earnings;

- Own channel on Youtube;

- Video conferencing in Skype;

- Etc.

4. After you decide and deal with all this, you can begin direct work: building your own distribution team. To do this, it is necessary to identify the target audience of people who may be interested in network marketing on the Internet. These are the people who are interested in improving their standard of living, ways to make money on the Internet, developing a business from scratch, achieving. You can find these people in the following ways:

- Promoting your site for specific key queries;

– Communication on specialized forums about earnings and in communities of social networks;

– By posting job advertisements on the Internet;

5. Personal communication with interested people, inviting them to your team and training in network business.

It must be understood that from the moment you start doing network marketing on the Internet until the creation of all this infrastructure and the appearance of the first partners, a certain time will pass. All this time you will have to work hard, despite the fact that at first the work will not bring any monetary results at all. These are the inevitable stages of online network marketing that everyone must go through in order to gain certain skills and experience. However, with the advent of the first results, the mood will certainly improve and things will “go uphill”.

By the way, network marketing on the Internet can be combined with traditional methods of developing a distribution network of mlm companies. Together, these two forms of network business development will bring even better results.

Perhaps this is all the basic information about network marketing on the Internet that I wanted to convey to you today. Stay tuned to learn useful practical materials in the field of various ways to earn money and manage personal finances.

Every day, thousands of people around the world are trying to discover ways that could provide them with the opportunity to receive a basic or For this, they have to look at the vacancies that have appeared on the labor market or study certain ways of earning.

To help solve the issues of generating income for each person allows network marketing. Reviews of professionals in this matter clearly indicate that success can only be achieved if the right steps are taken at the start of a career in MLM.

It is rather difficult to explain what network marketing is in a nutshell. Some people, when faced with such companies, call the schemes they created for earning a real "scam". But there is also an opinion to the contrary. According to him, network marketing receives reviews as the only opportunity to open your own business without the initial investment of large sums of money in its development. So which of these two opinions is correct? In order to understand this, you need to understand the question "Network Marketing - what is it and how does it work?".

Only after collecting detailed information about the MLM system, each person will be able to come to certain conclusions and decide for himself whether it is worth working in this area, or leaving it for others.

What is MLM?

This abbreviation stands for: MultiLevel Marketing. And this means nothing more than "multi-level marketing". It is also a direct selling system.

Network marketing (MLM) is a special way of promoting a particular product with the help of a whole network of people who receive a certain percentage of sales or a reward for attracting newcomers to the company. A person simply tells about the product to his acquaintances and friends, and they, in turn, distribute such information further. As a result, a kind of network is formed that contributes to the rapid sale of goods. This is the essence of network marketing.

Inviting people to the company is very beneficial. After all, for each new buyer, a person has a certain percentage of the profits received. However, expanding the network of buyers is far from simple. Often, a variety of psychological techniques are used in network marketing for this. Not everyone likes it. That is why, before inviting a new person to the company, network marketing professionals should explain to him the essence of such a product distribution technology and explain the advantages that this work has.

A bit of history

The first company operating on the MLM principle appeared back in 1927. It was then that the creator of nutritional supplements, K. Rehnborg, laid the foundation for multi-level sales, in which he achieved good success.

Initially, K. Rehnborg was engaged in ordinary trade. However, a moment soon came when the demand for products became much higher than its capabilities. And then K. Rehnborg came up with a great idea. To distribute the goods he created, he began to attract acquaintances and friends, offering them an appropriate reward.

Somewhat later, Lee S. Mitenger and William S. Casselbury, who came from this company, which was called Nutrilite Products, developed the basic principles of such sales. Soon MLM gained popularity all over the world. By the end of the 50s of the last century, on the basis of the company that laid the foundation for a new type of product distribution, the now widely known Amway distribution network was founded.

But the MLM scheme and companies working in this area received particular popularity in the 80-90s of the 20th century. And today they offer a very extensive range of products, which contains almost everything from vitamin supplements to dishes, cosmetics and household appliances. Which companies have chosen network marketing for themselves? "Oriflame" and "Avon", "Faberlik" and "Zepter", as well as many others. According to experts, some of these companies have an annual turnover of products offered on the market that reaches about 200 billion US dollars.

learn to distinguish

Sometimes a network company is compared by those who first encountered MLM with a financial pyramid. Of course, at first glance, the scheme by which sales are carried out is not very simple. However, with regard to network marketing, here a person does not need to invest a lot of money, then just sit in anticipation of a miracle.

If this is real network marketing, how to make money in this area? It will take a lot of effort to grow your customer base. At first, there may not be any profit. However, if you make some efforts, then soon you can start receiving a certain income from sales. If the network is too large, then the newcomer will be far from its top. In such cases, he should not wait for a move to the Maldives or sky-high fees. But a couple of tens of thousands as an increase in salary is quite real.

However, before you become an agent and start to interest clients, you need to pay attention to certain points. They will avoid the financial pyramid. So:

1. True network marketing offers to sell a specific product or service that is contained in the manufacturer's catalog. For the future, products are never purchased. Only those products that have been ordered by customers are subject to sale. Payment for the goods is made on the day when it is received from the warehouse.
2. A pyramid scheme company will require the payment of membership fees or the purchase of "securities", which, outside of this organization, are nothing more than ordinary candy wrappers. In addition, with a financial pyramid, each person makes a profit not at all from the volume of products sold by him and his network, but from the number of those people whom he brought to the company and who paid her membership dues.
3. Another type of network earnings that is questionable is the implementation of various equipment or software. Before starting work in such a company, you will need to pay for a certain package of services that allows a person to take one place or another in the trade chain. These can be various tools for working in the form of a plastic card or a personal account, the use of which is impossible without paying a subscription fee. Where can you find such network marketing? Examples of such a business are far from isolated. For example, Talk Fusion attracts potential clients and agents with offers of income that can only be generated after paying a certain amount in advance and attracting two or more newcomers. The chain created in this way will be profitable. Such a scheme is more similar to a financial pyramid, although the company still has a product that needs to be sold. But, in order to succeed in this firm, a person must have the qualities of a psychologist, speaker and leader. And in this case, he is unlikely to be able to rise from the entry level to the very last step.

From the foregoing, we can conclude that successful earnings in an MLM company are possible only after a preliminary study of all the conditions for cooperation. Only by making the right choice, you can achieve successful promotion.

Assessment of prospects

How to start making money in direct selling? To conduct such a business, a reliable and promising network company should be chosen, which will achieve the desired result. The best start option is a well-known brand. When choosing it, you will not need to make great efforts in order to convince customers of the need to purchase. Cosmetics manufacturers such as Faberlik or Oriflame, as well as companies offering household goods (for example, Amway) are popular. These products have already been appreciated by consumers, and they will buy them without any fear.

However, it should be borne in mind that other distributors have already managed to occupy the niche of well-known brands. And for those who have chosen network marketing for themselves, how to make money in this case? A high level of competition will require the use of a special strategy, without which it will be impossible to create a customer base and start earning your own passive income. Of course, in this regard, it is easier to make money in a newly created network company that offers a product that inspires consumer confidence, but at the same time is in short supply on the market. These are new dietary supplements, training courses, devices for health and home, etc. The choice of one direction or another will largely depend on the personal interest of the person, as well as on his desire to make money on it.

Rating of MLM companies

There are a large number of manufacturers on the Russian market who sell their goods by direct sales. What are network marketing companies? Their rating contains those brands that occupy almost 70 percent of the MLM market. Avon is number one on this list. Followed by Oriflame. Third place belongs to Amway. On the fourth is Mary Kay, which offers cosmetics. The fifth place in the ranking is occupied by Faberlik.

The remaining companies are considered smaller and cover the remaining 30 percent of the market.

Education

If network marketing is chosen as the direction of business, how to make money on it? Attention should be paid to the assistance provided by the representatives of the company to newcomers. It may include various manuals and video tutorials, trainings and meetings. All of this is usually provided free of charge. Sometimes curators help in attracting the first customers. Without training, it is impossible to work in MLM at any stage. The more detailed information a person has about the product and its benefits, the easier it will be for him to convince other people that they need it. That is, persuasiveness directly depends on the existing knowledge base. The experience of MLM professionals also helps, who will definitely tell you how to make a profit faster, as well as attract new people to create passive income.

Receiving a profit

An important point when choosing a network company is to study the scheme for accruing cash and bonuses. After all, earnings are the main motivation for any person.

With a fairly transparent scheme for generating income, the absence of penalties, as well as unrealistic targets for the sales volume offered by the company, work in the selected network company is quite capable of bringing good results.

Action plan

After choosing a specific network company that provides an excellent opportunity to earn money, it is recommended that you draw up a business plan for yourself that will allow you to understand what should be paid attention to.

So, it is worth choosing a way to receive money. It can be a direct sales method or use a passive option. Which one is more promising? Often product distributors tend to start with personal selling. In doing so, they get the opportunity to explore demand and build a customer base.

Professionals who have perfectly studied network marketing look at this issue somewhat differently. How to make money, according to their advice? MLM gurus recommend that beginners start from two positions at the same time. Indeed, among potential customers there will always be people who want to receive additional income, as well as those who wish to purchase products at the purchase price.

Networkers who are at the highest or middle rung in the hierarchy of the distribution scheme note that they owe most of their earnings to the work of subordinates, and not at all to direct sales. Thus, after some time, having built up a client base, you can generally refuse direct sales of products, having made the right motivation for the entire multi-level structure of agents.

Sales Methods

How to get a good income in a network company? To do this, you need to find the most effective methods to attract customers. There are several of them:

1. Direct contact with people. This method is used if a person working in a network company has free time to visit public places or has a very large circle of relatives and friends who are not yet involved in the MLM business. However, judging by the reviews of professionals, this method takes a lot of time and is often ineffective. This option is relevant for the already existing list of customers who only need the delivery of catalogs and products.
2. Creating a consumer base using social networks, your own website or online store. In this case, less time will need to be devoted to work, and the coverage of the audience of potential customers will be much wider. In this case, only those users who are interested in the company's products or wish to receive additional income will respond to the offer.
3. Creation of contextual advertising and landings, sending offers to ad sites and e-mail.

Everyone who wants to make money in network marketing can increase his profit several times if at the initial stage 2-3 MLM companies are selected at once. So, customers can be offered several brands of cosmetics, as well as products intended for face and body care at the same time. This option is also beneficial in that the cost of the product from competing companies has differences. This allows people of different incomes to choose goods from the desired segment.

Knowing one's own character

Not everyone can succeed in network marketing. In order to receive a high income, you must have the following qualities:

• patience and stress resistance;
• sociability, which implies the ability to speak, and then keep up a conversation with any person;
• perseverance, which will allow you to achieve your goal, sometimes returning even to where a refusal has already been received;
• psychological skills that allow you to convince a person of the need to purchase a product;
• leadership qualities that will make it possible to develop a chain of passive income;
• oratorical qualities to speak confidently, correctly and beautifully;
• the ability to plan your own time, which will prevent fuss, eliminate inconsistencies in scheduled meetings and leave yourself time for relaxation and self-education;
• trading skills.

A person with the qualities listed above, applying all the rules recommended by professionals in this field, will certainly succeed in network marketing.

The origins of network marketing stretch back to the 1940s. That's when it all started in the US. But, of course, the most mature of his age achieved only in the 1990s. Nowadays, we can say that network marketing has reached its peak. And more progress is planned in the future.

What makes me say it this way and not otherwise:

Today, many large companies have begun to work in the field of mlm business

Thanks to the Internet, the popularity of network marketing is growing and geographic boundaries are being erased.

Companies engaged in mlm business demonstrate stable and high professional growth

Close interweaving of standard marketing and the Internet

The constant growth of trust in network marketing on the Internet by ordinary citizens

Continuous sales growth

• Direct Selling Overview

MLM business development concept

• MLM development trends today and the prospect of further evolution of this type of activity

Direct Selling Overview

From the time that any business began to develop in general, direct sales have become the most important factors. And in the 30-40s, it was direct sales that gave impetus to the development of network marketing.

Direct Selling in the Early Years

The time when direct selling developed in the US was marked by several important events. Those people who were the first to use direct sales were called "Northern Peddlers". These people brought their goods on horseback and sold them to rural farmers. At first, the geography of sales was small, but gradually the merchants expanded their zone of influence to the southern colonies of New England and began to deliver goods to isolated farmers.

Gradually, with the development of scientific and technological progress, namely, when the railways appeared, manufacturers began to look at the geography of sales even wider. Villagers could now place orders directly. All this contributed to the development of wholesale and retail trade channels. By the way, there were quite a few peddlers who eventually became owners of their own shops in various settlements.

In the 1880s, merchants were just as independent, but took on slightly different functions. After the Civil War, a system appeared in the United States when a comprehensive study of the methods of direct sales of only one product was carried out. This is how the system of direct sales began to develop.

Gradually, large retail outlets began to appear. Something like the current hypermarkets. In such outlets, many goods were concentrated at once. Because of this, manufacturers gradually began to lose control over the distribution channels of their goods. Some manufacturers then caught on and decided to restore the power of personal selling on favorable terms for themselves.

The new century has seen some changes in the way direct sales are managed. Previously, the sales process followed a slightly different scenario: there were scattered teams of sellers who bought goods at a price below the market price, but in bulk, and then sold this product wherever they could. The income of these people was the difference between the purchase price and the sale price of the goods. It is clear that at that time there was no established system of training in network marketing.

An interesting moment was in 1915. Then the company Fuller Brush, which was engaged in the production of brushes and household goods, began to work as a "filal company". The company opened regional offices, which were organized. In these divisions, the right people were found, trained and subsequently supervised their activities. There was also a kind of manager. This was a man who received a percentage of all the sales made by the affiliate, plus commissions that he himself received from his own sales.

Today, many analysts and historians claim that there were about 200,000 direct sales people in the United States in the 1920s. Over time, long-lived direct sellers have become legends, such as Avon, Electrolux or the West Bend Company. In 1925, the American Association of Direct Selling Companies became an association for the direct selling system.

Direct Selling - 1940s. The era of transformation

It was these years that became the most significant in the history of direct selling. At this time, a series of changes took place that formed new concepts in the development of network marketing.

A so-called "independent contractor" appeared. What it is? So they began to call distributors who signed contracts. This meant that they were self-employed. That is, a person who worked for himself, independently paid for his own expenses that were associated with the business. This cost included money for the purchase of samples, the use of transport and promotional materials.

A government labor code was created that exempted direct selling companies from liability for "employee welfare." This meant that such companies did not pay social tax, were exempted from spending on the minimum wage and unemployment compensation.

Creating a "Party Plan"

The creation of such a plan was the next stage in the development of the direct selling system. One of the progenitors of such sales was the company "Stanley Home Products".

The distributor of this company found an interesting approach to the organization of the sales system. She invited friends to her house for a party. In a friendly atmosphere, she allegedly casually demonstrated various products to the guests, and also offered to try them. And at the end of the party, all the guests were offered to buy those goods that they liked the most.

It was this approach that once became a scourge in network marketing. On the one hand, people were invited just to have a good time, but on the other hand, various goods were shown to them. The effect arose due to the fact that it was not with one potential buyer, but immediately with a group. There was a crowd effect here. In general, the main goal of such parties was still sales.

The concept of network marketing and its development

The next step was the creation of a multi-level distribution channel. This is how the structure of the network marketing industry has changed once again. What these changes included:

• Direction Marketing. Large companies like Stanley Home Products and others like it used "referral marketing" to attract new sales prospects to their network.
• Those who already worked for this company underwent special training, the purpose of which was to teach their friends and relatives how to agitate. Each person brought by the seller subsequently brought him a certain percentage of his sales. This was in the first 60 days of the new salesperson. That is, the person who campaigned for a new member of the company received special bonuses. It turns out that the company also benefited from this, because the “sponsor” was interested in the new seller attracted by him to make as many sales as possible in these 60 days, because in this case his own commission increased
• Nutrilite is another pioneer in mlm. Many questions arise about the date of birth of this company, but, in any case, the company has made a significant contribution to the development of network marketing and to the way we see it today. The company was founded in 1934. She was selling vitamins. Gradually, the company developed its own business plan, which was called C&M or, in other words, a multi-level compensation plan.

In addition, the company became the parent of two future industry leaders - Rich De Vos and Jay Van Andel. In 1950, when a serious financial threat hung over the company, these people created their own company "American Way Corporation"

In the 1950s and 1970s, the network marketing industry experienced steady growth, resulting in the emergence of people who became the "engines of progress." They strengthened the already strong position of network marketing as a reliable and consistently profitable way to distribute products. The pioneers of that time can be called Amway and Shaklee.

The modern concept of network marketing

Currently, the concepts of "network marketing" and "multi-level marketing" are often used. In principle, these words are synonyms. It is generally believed that the name multi-level marketing was first used, from where the name MLM came from. This type of business got its name back in the 1940s. Multi-level marketing involves the payment of commissions for sales made in a vertical downward direction. And so it is at all levels.

In general, network marketing has been called differently: the transfer of information from person to person, and oral marketing, and conversational marketing, and relationship marketing. Many critics argue that in this type of business, various expressions are used for a reason, but in order to show the existing difference between the methods of sales and various financial pyramids, as well as many other dishonest ways to earn money.

But at the present time, network marketing on the Internet is the most appropriate expression. Modern consists of a sales process in which:

Each seller who is a member of the system receives a certain amount of compensation for their sales

Those sellers who have attracted other sellers receive a certain percentage of their sales.

Commission deductions from attracted users can be increased by attracting not one or two people, but a whole group of interested sellers. In the future, a seller who has attracted a similar group will receive a percentage of the sales of this group.

Generally speaking, network marketing on the Internet allows you to create your own group of interested people who will make sales. They can train this group, that is, conduct purposeful activities for its development. As a rule, when selling in an mlm business, sellers:

Without fail, they do not just sell the product, but use it themselves

Sell ​​goods to their close relatives, friends

Recruiting new vendors and training them

Network Marketing and Direct Selling

Do you think there is a difference between network marketing on the Internet and direct sales? And if so, what is it? Oddly enough, but this question worries people the most. But the main thing to understand is that network marketing on the Internet and direct sales are two different things. They have both in common and different. General:

• Network marketing and direct selling use a direct system to "persuade" a person into buying a product. That is, eye to eye.

In both cases, it is necessary to sell the product, so the sellers demonstrate the product and explain why it is

Vendors work in different locations. They are not tied to one place. For example, to the store

Relationship between seller and company

If we talk about direct sales, here the seller, as a rule, is an employee of the company who is on the balance sheet, that is, receives a salary and commissions. And his employer pays the costs of the seller.

In network marketing, things are different. Here the seller and the employer are one and the same person. He himself is looking for a job, a way to market the goods, he himself determines his own working hours. And for his work, he receives a certain percentage of sales - commissions.

Focus in the sales process

As a rule, direct sales are carried out due to pressure on the buyer. This happens sometimes, but not always. The transaction is concluded after the order.

In the case when sales are carried out through network marketing, then in this case it means the conclusion of transactions by transmitting information and persuading the client about the need to make a choice in favor of a particular product. Moreover, the tactics are based on long-term cooperation, and not on a single sale once.

Compensation plan

In the case where direct sales are carried out, compensation is carried out for the direct transaction.

Network marketing also compensates for a specific deal, but sellers have a potentially greater opportunity than direct sales because there are commissions in network marketing, which create a great multi-level compensation effect.

What is the real power of network marketing as a reliable way to distribute products?

Due to the fact that oral communication is actively used in network marketing, network marketing allows the market to provide the movement of goods and services at a faster pace. If some new really worthwhile product appears, then with the necessary efforts it can be introduced into the existing structure of network marketing in the shortest possible time.

If we talk about the usual ways of organizing sales, then everything is much more complicated. Indeed, in order to organize such a mechanism, it will be necessary to organize a company, recruit candidates for sales positions, and create the necessary retail and wholesale infrastructure. All this is necessary in order to increase awareness among buyers. As a rule, such events take one year or longer and cost millions of dollars.

The network marketing industry provides:

Developed trade organization. This includes the structure of supply and trade support

A well-established training system for salespeople, when you can quickly show how sales are made in a short time

A well-developed network of interaction between people of all levels who are engaged in network marketing. It helps to ensure knowledge sharing

Different approaches and support of the program at the international level through the use of various technologies

How the network marketing industry is evolving in the 21st century

Today, the most significant trends in the network marketing industry are:

New specialists. These are the people who work contrary to the generally accepted methodology. They do not follow the knurled paths, but experiment and choose some other forms of business. Due to which they have the opportunity to more flexibly manage their fate and financial flows, in particular. I think that their approach will give excellent results.

Network marketing on the Internet is a great distribution channel. At present, the mlm business is already quite popular, but many companies still do not use it to its full potential. Therefore, it is expected that in the coming years, numerous companies will expand the scope of their business and use network marketing on the Internet as a powerful distribution channel.

Increasing the range of products and services. The range of products will gradually increase and those products that "move" through the distribution channels of network marketing will work much more efficiently than the old methods. In addition, the product line will become wider than if we were talking about standard "lotions" and other cosmetics.

Changes in compensation plans. Those compensation plans that have become familiar to us today will become more “hybrid” in the future. This means that they will combine various standard models. As IT advances, compensation plans will be tailored to different strategies and will also be tied to specific products and services. All companies will continue to use the "ideal" compensation plan, making payments to new distributors. Of course, at the same time, more solid business representatives will be offered more serious income.

Various mergers, acquisitions, and alliances of companies. The strong always absorb the weak, so there will certainly be similar processes. Or the merger of powerful companies in order to reduce costs, as well as for diversification and consolidation.

But on the other hand, as computer technology develops, complex calculations and constructions can be done through the use of professional software, which will be installed on the user's computer by simply pressing a key on the keyboard.

University recognition. It is noteworthy that many educational institutions for which business is a major discipline have included network marketing on the Internet in their curricula. So, for example, they entered the University of Illinois at Chicago in 1991. And there are many such examples.

That is, in general, it can be noted that such trends only spur the rapid development of mlm business, including on the Internet. And in the coming years, we are unlikely to see any decline.

Network marketing has a certain essence. The main source of profit in mlm is a structure that you need to build yourself. Multi-level marketing is simple and effective, but many people misunderstand it. This is because people are not used to and do not understand the modern scheme for making money. The main task of network marketing is to deliver a product or service to the consumer from the manufacturer. The word multilevel means that the people who deliver the goods are rewarded. Earnings in an MLM company can be different. For many, this is the main job that brings good profits.

How to attract in network marketing through the Internet?

Newbies in network marketing are wondering how to invite to network marketing via the Internet? This is very important because it is the basis for a successful business. It is necessary to involve as many people as possible from the very beginning. In order to reach a good level, you need to work hard. If you are looking for a magical remedy that will attract millions of people in an instant, then you are in the wrong place. Here are five tips to help you attract customers to network marketing:

• Definition of the target audience. 90 percent of success in network marketing depends on this. You must define the target audience. If you offer your product or service to the first person you meet, you will get rejected. Because of this, hands will begin to fall. There is uncertainty in business and in oneself. It is necessary to compose a potential client - age, gender, what hobbies, what income and so on.

• Setting up your profile. If you are promoting your business on social networks, you should have a good, high-quality photo card on your profile picture. Albums need to be updated regularly with new photos. You also need to set the correct status. When a potential client visits your page for the first time, he must understand what you are. Every day you need to post high-quality and interesting content.

• Create your own offer. You must attract people to your own business. You can write a sales text or create a video. It is worth noting that videos give more results.

Network business is popular on the Internet. Many argue that such a business allows you to earn millions.

Network" or "MLM business" got its name from MLM - Multi-Level-Marketing (translated from English - multi-level marketing). This area is also called network marketing and network marketing.

All these variants of definitions are used to refer to one of the ways of organizing marketing. Namely, when distributing products according to the “pyramid” principle. Classical business refers to the stores that people visit to purchase goods. Working in a network business is the purchase of goods by many people, and they also distribute it among their acquaintances.

Thus, in the network business there is no need to hire people, pay them wages and rent shops. Success in the network business is guaranteed if the following conditions are met:

1. The main task in the network business is to hire the largest number of volunteers who will subsequently distribute the company's products for a percentage of sales.
2. In addition, volunteers themselves will begin to “hire” people to also distribute products. In this case, they receive interest not only for their own sales, but also for the merits of the people who are connected to the network.

This type of business was invented in the USA, and it began to actively spread around the world. The impetus for development was one important factor: people are more likely to buy products that are recommended to them by friends and acquaintances.

The most common products in the MLM business market are shampoos, detergents, cosmetics, nutrition and vitamins. Network business via the Internet deserves special attention.

Getting Started Online - Benefits

You can start an online business for the following reasons:

1. Schedule. No need to get up in the morning and run to the other end of the city. This item is especially pleasing to people who used to work 10-12 hours.
2. Combination with other activities. To start your career in the network business, it is not necessary to quit your previous job. Given the free schedule, it is possible to combine cases. Before MLM becomes the main source of income, it is better not to rush to quit.
3. Building your team. Were there "difficult" people at work? This job is a great one! After all, all agents are allowed to gather their team. In addition, to accept a person or not, you can decide for yourself.
4. Support. Often people in such a business are invited by friends or acquaintances. They are happy to provide free advice on all issues. In addition, large companies hold meetings in many cities.
5. New acquaintances. One of the main features of MLM is the constant growth of familiar people. Everyone comes with their own "baggage". And in meetings exceeding 50-70 people, you can find the “necessary” people - lawyers, bankers, doctors, etc.

At meetings and online conferences, seminars are held, training in the nuances of product distribution, and all the necessary instructions are provided.

Important! Many agents find clients online. You can run an online business without leaving your home.

What will you need to give people to get interested and want to join? How to invite people to network business?

To attract a large number of people, it is imperative to have a ready-made mechanism by which new participants are “recruited”. A step-by-step algorithm is needed to attract a newcomer to conclude an agreement with him.

No need in the first minutes of communication to try to hand him a contract. Pressure, especially on newbies, never works. Future partners should be pushed towards the agreement in stages:

1. The first step is to get to know each other better. It is advisable to meet in a cafe for a cup of coffee and find out exactly what the person wants. You can find out by asking the right questions. The main thing to ask is his job, what he does, whether he is satisfied with his earnings, whether he wants to increase it, whether he thought about working for himself, etc. Thanks to the questions, it is necessary to determine whether a person is suitable for a pyramid business. You should pay attention to his ambitions, potential and desire to work for himself. It is necessary to pay attention to what place the network business occupies in Russia.
2. At the second stage, you need to start talking about the network business. You will need to bring a person up to date, tell about all the pitfalls, what to expect in the near future and what prospects await. He may need time to consider the offer. In this case, after a day or two, you can call and find out if the person has decided to participate.

Important! If you get an ambiguous answer, you should invite to another meeting and try to emphasize his ambitions more and talk more about the benefits of network business. If possible, introduce the person to the team.

If the candidate has no desire, he should not be persuaded. It's a waste of time! If he doesn't want to hear about it, he won't do it. You have to be willing to accept rejection. Posts about network business prove that the inhabitants of the Russian Federation are still distrustful of such a source of income.

Pros and cons of work

The advantages of network business are:

• the ability to choose your own schedule;
• there is no maximum earnings bar;
• the ability to quickly master a new profession;
• the opportunity to learn a new profession almost free of charge;
• lack of "hard" bosses;
• a large number of connections.

The disadvantages include:

• a large number of failures;
• the need to constantly communicate with new people;
• unstable income.

What is NL network business - reviews

Network business NL International is a company that conducts extensive trading activities in various products around the world. NL has been on the market for 16 years.

Main product lines:

• household goods;
• healthy eating and nutritional supplements;
• everything for business.

Partner NL can:

• use the company's products, receiving cash back;
• make recommendations to the NL Store for a fee;
• create a personal network;
• become a team leader.

NL International supplies its agents with everything they need. Claimed business income:

• 20-30 thousand for the first time;
• from 100 thousand per month in a year;
• over 300 thousand with active and continuous development.

The best partners are presented with Mercedes-Benz. To start earning, you need to sign a contract with the company.