home » Treaties » Interview with Soho Rooms Promo Group. Zadorozhnaya on the death of the founder of Soho Rooms: He created the Moscow club life Co-owner of the Soho club Sergey

Interview with Soho Rooms Promo Group. Zadorozhnaya on the death of the founder of Soho Rooms: He created the Moscow club life Co-owner of the Soho club Sergey

// Photo: Sergey Tkachenko and Maria

The day before, the public was shocked by reports of the death of the ex-owner of a fashionable metropolitan club, Sergei Tkachenko. A man fell from the 17th floor of a high-rise building located on Shmitovsky Proezd.

As eyewitnesses noted, Tkachenko hung for more than ten minutes, clinging to the cornice. A video has appeared on the Internet in which one can see how one of the man’s legs slides off the ledge, and he quickly flies down. Sergei fell on the entrance canopy and died instantly. Many noted that the girl tried to help him, standing at the apartment window.

However, according to some people, it was Maria who drove Sergei to suicide. As friends of the couple said, the businessman did not abuse alcohol or other illegal substances, therefore, most likely, he was in adequate condition on the fateful day. Friends noted that Tkachenko’s chosen one had a difficult character. Despite the fact that the man looked happy next to her, they, like any couple, sometimes had difficulties in their relationship.

After a number of media reported about a possible quarrel between lovers, Radul came under attack from Internet users.

“Well, how did he manage to end up outside the window after a quarrel with such an eccentric girl? There isn't even a balcony. How could you not calm down a man who was climbing through the window?”, “It’s a terrible situation, not a single woman can get a man out, especially in such a panic,” “If I loved you, why didn’t you find the words to calm a person in such a situation,” “He loved you like you didn’t deserve! It’s clear in the video that you didn’t do everything possible to dissuade or restrain him! Because of you, he climbed out the window, and you should have corrected the situation!” - they wrote in the comments under Maria’s post, in which she announced the death of her loved one.

However, those close to Radul and the DJ left her words of support. Followers noted that Sergei’s beloved was a very fragile girl, so she could not help him return to the apartment. They wished her strength and patience.

“Masha loved and cared for Seryozha, he was truly happy with her... I can say that. We talked almost every day!”, “She never had any self-interest”, “The girl weighs 50-60 kg, how can she drag an adult man upstairs?”, “I know both Seryozha and Masha. I think it’s inappropriate to blame someone,” some social media users noted.

At the moment, investigators are trying to figure out what exactly happened a few minutes before the tragedy. According to some reports, there could be other people in Maria and Sergei’s apartment.

By the way, a few hours after Sergei’s death, a fragment from his interview, which he gave several years ago, appeared on the Internet. Judging by the video, Tkachenko preferred to play sports, did not like alcohol, and also dreamed of creating a real family. The man told how he built a career in the world of music, took part in the “Tete-a-Tete” group and organized the first fashionable parties.

He admitted that he sometimes considered himself too emotional. Like many people, Sergei regretted that some aspects of the past could not be changed. Nevertheless, the businessman hoped for a happy future.

“Family is the most important thing in this life. I have it, but it’s not complete. I really want children. I am actively moving towards this. Living for yourself is great stupidity. You have to live for people, and they will give it to you,” Sergei noted.

Many colleagues in show business cannot believe that DJ Jeff is no longer alive. On social networks, people post rare footage of Sergei and write warm words about him.

“I knew him from the age of 16... A man with a huge soul! Never refused anything! He was very funny and serious at the same time! Despite everything! We will all miss you! May you rest in peace!” - wrote Sasha Project.

“How can it be, I don’t believe it... All Orthodox, please, everyone to the temple, order a saorokoust for the repose of the soul of the newly deceased servant of God Sergius, I ask you...” asked Irakli Pirtskhalava, who was with Tkachenko in the Tet-a-team. tet."

“I apologized for not spending enough time as my goddaughter. He said that you always pray for me... Now I will pray for you,” wrote a girl named Polina.
“I don’t know where I knew, for some reason I felt it, intuitively... We communicated constantly, mentally and at work,” noted Tkachenko’s friend.
“Serega from the time of the series “The Club” in the Infinity club, where we lived our whole lives. Jeff. Today the ground has disappeared from under our feet. It is impossible to digest, understand and believe what happened. Thank you for being in my life,” wrote Nastya Zadorozhnaya.
According to one of the deceased’s acquaintances, Sergei’s funeral will be organized at the expense of his close comrades, but an account has also been opened where anyone can transfer money. Some people who knew Tkachenko noted that Sergei loved football very much. Therefore, they proposed organizing a football tournament in memory of this man.

Sergei Tkachenko was one of the co-founders of the Soho Rooms nightclub, which is still considered one of the most successful entertainment projects. Many knew the man not only as the owner of the establishment, but also as a DJ. In the last few years, he has organized his own events, where he performed under the pseudonym Sergei Jeff. None of the businessman’s acquaintances could have imagined that a successful man who made plans for the future would end his life like this.

A man fell out of an apartment window on the 16th floor. Rescue services rushed to Shmitovsky Proezd, where the tragedy occurred. The DJ’s death did not occur immediately; for some time he still showed signs of life and tried to fight. However, he quickly died from his injuries. Passers-by saw Sergei standing on the parapet, someone even asked him to come to his senses and step back, but the misfortune could not be avoided. Many of Tkachenko’s friends are sure that he did not intend to deliberately throw himself from the window of a high-rise building. Sergei’s girlfriend believes that he had no reason to do so, because for a long time he could not find his soulmate. When the man finally found a life partner, it seemed to everyone that there was simply no reason for suicide.

“He was looking for love so much. I was alone for a long time, and then I found her and went out the window. This is not about him at all, this is not his style. For him to stand on the parapet himself is nonsense. He just started living, opened a new project. I helped him make a presentation for investors,” the friend of the deceased told StarHit.

By the way, Sergei Tkachenko stopped being involved in the affairs of the famous nightclub four years ago. After that, he spent more time at the DJ console and made plans for the future. Literally just before the New Year, the man managed to open his own entertainment project “Mir” on Tsvetnoy Boulevard in the very center of Moscow. An acquaintance of the businessman also believes that after he met his beloved, he began to feel much better. The girl put forward the opinion that a disagreement might have arisen between them, which led to a sharp quarrel. However, the friend is still not sure that this can pass for the truth.
It must be said that recently joint photographs with his chosen one have appeared on Tkachenko’s page on social networks quite often. Just three weeks ago, the chosen ones vacationed at the popular Russian resort of Rosa Khutor. They shared bright pictures with subscribers and did not hide their feelings. Followers left enthusiastic comments under the pictures.
Maria Radul, the girlfriend of the deceased Tkachenko, did not ignore the incident on her Instagram page. She did not post any pictures together, but only presented subscribers with one single entry, which could not but affect their reaction. They began to express their condolences and try to find out the details of the tragedy.
“Masha, hold on! My condolences, if you need any help, please hang in there,” “I was speechless when I found out. I still can't believe it. my condolences, Mash. If you need any help, call”, “Time heals, but this is the time... You need to hold on, do not hesitate to ask for moral help from friends, family and loved ones, you will really need it now,” Maria’s friends left comments.
Among Radul’s acquaintances there were those who advised her to limit access to the page on the Internet, since among users there was a version that it was Tkachenko’s girlfriend who brought him to a nervous breakdown and forced him to commit suicide. Some sources report that a conflict arose between the chosen ones the day before, which they were unable to resolve, and the quarrel continued the next morning. Many Internet users refuse to believe in this version, because even if it were so, the man, according to friends, would never have thrown himself from a 40-meter height.
Popular singer and dancer Sasha Project was one of the first to react to what happened and hastened to inform her audience about it on the Internet. “I knew him from the age of 16, a man with a huge soul! Never refused anything! He was very funny and serious at the same time! Despite everything! We will all miss you! May you rest in peace,” the artist wrote on Instagram.
Friends and relatives of Sergei Tkachenko still cannot come to terms with what happened. Many are tormented by the fact that they still do not know the true reasons for the death of their friend and colleague. Most Internet users have already posted farewell texts on their microblogs. Everyone is puzzled by the unexpectedness of the tragedy. Some people write that Tkachenko was very lucky when he met a new love. After all, she surrounded him with care and warmth, which, according to his friends, he really lacked lately.
The Moscow Investigative Committee continues to interrogate random witnesses to the incident. The pre-investigation check will be carried out over the next few days. It is not yet known where the body of the 41-year-old man was taken.

The former owner of Soho Rooms committed suicide by jumping out of a window. This is not the first death of a celebrity in recent times - let's remember, a couple of days ago..

Friends of Sergei Tkachenko, also known as Dj Jeff, say that Maria, his girlfriend, had a very difficult character, and they constantly fought. This is on the one hand. On the other hand, Tkachenko hung and held onto the cornice for more than ten minutes, and Maria tried to help him, as eyewitnesses saw. But according to another point of view, she and only she may be to blame.

The fact is, Sergei did not abuse alcohol or anything illegal, but he had problems with Maria, so it’s actually not difficult to understand this difficult situation - no one, except his own girlfriend, brought Tkachenko to the point of falling, in the end, on the entrance canopy would not have caused instant death.

“If she loved, why didn’t she find words to calm a person in such a situation,” “He loved like you didn’t deserve!” It’s clear in the video that you didn’t do everything possible to dissuade or restrain him! Because of you, he climbed out the window, and you had to correct the situation!” - this “attack” was the most direct. But JoeInfoMedia journalist Diana Lynn notes that if Tkachenko was really as emotional as they say on the Internet, then he climbed out the window primarily because of himself...

Meanwhile, singer Sasha Project wrote: “I knew him since I was 16... A man with a huge soul! Never refused anything! He was very funny and serious at the same time! Despite everything! We will all miss you! May you rest in peace!” And Irakli asked that a magpie be ordered for the deceased (to which people on the Internet are surprised: is it possible for a suicide?).

Nastya Zadorozhnaya, also remembered Sergei: “Sergei from the time of the TV series “Club” in the Infinity club, where we lived our whole lives. Jeff. Today the ground has disappeared from under our feet. It is impossible to digest, understand and believe what happened. Thank you for being in my life."

We express our condolences to the loved ones of Sergei Tkachenko.

Alexey Kulagin, co-founder of Soho Rooms, told Rusbase how he and his partners created one of the most famous clubs in Moscow, what difficulties they encountered in the process, and also shared Soho Family’s plans for the future.

It all started with for students

Today Soho Family is a whole holding of bars, clubs, restaurants and even projects in Dubai, but we once started with a small team of four people. It all started when the dean of my institute asked me in 2001 to organize a student New Year's party. We decided that the Metropol Hotel would be ideal for this event. We agreed on rent, which was then paid out of entrance tickets. Students, artists, and DJs were invited.

Then I still understood little about this matter, the party was held in the format, but very successful. I enjoyed organizing them and ended up hosting about three of these events.

I decided to hold one of them at the cult club “Garage” on Pushkinskaya. At first, its managers were interested in attracting a new audience, but then they appreciated the event itself and invited me to continue working with them. It was here that I met restaurateur Dmitry Braude, Irakli Pirtskhalava and Sergei Tkachenko. This was the start of my career. Then Slava Martynenko appeared on our team.

We started organizing our own shows

The four of us (Pirtskhalava left the project and went to the Star Factory) were developing Garage. Over the course of a year of work, we managed to gather a large audience. At one point we realized that we needed to expand. At this time, Artem Zvezdinsky joined us, and we created a project called Dlux Promo.

Each of us was responsible for what we were strong at. So, the senior partner - Sergey - coordinated us, communicated with management and management. Slava was responsible for show productions, music, lighting, and was involved in attracting DJs and dancers. Artem and I were responsible for creative marketing, attracting guests, finding new partners and sponsors.

We agreed with Alexei Gorobiy, the owner of the most famous club in Moscow at that time, “Shambhala,” that he would give us Thursdays for holding parties.

So, Wednesday and Sunday were the key days in the Garage, we did Thursdays in Shambhala, making it the best place. Then the legendary club of Vladimir Potanin “Stone” came under the wing of our team. We organized our own shows, staged productions, promoted our own DJs and MCs. It turned into a kind of subculture that people began to be interested in.

How we created the Infiniti Club

In 2003, Alexander Tolmatsky invited us to Harlekino. It was a large cinema center in the center of Moscow on Krasnaya Presnya. In its place, it was decided to create the first big club in Moscow called Infiniti. We also opened a restaurant and cafe there. About $300 thousand was invested in the opening. We refurbished the concert hall, found employees, and launched advertising.

As a result, this place became very popular; about 4 thousand people came to the opening alone. We managed to create a new “youth palace”. For the first time in Russia, Missy Elliott, Busta Rhymes, Craig David and other world-class stars performed at Infiniti.

By 2006, when Infinity was at the peak of its popularity, under the leadership of Alexander Tolmatsky, my team and I launched the first hip-hop radio station NEXT FM and made original programs there. We also participated in writing the script for the acclaimed TV series “Club”.

Alexey Kulagin

Our next project was the Opera club. The two-level hall was equipped with luxurious boxes, the middle of the dance floor was decorated with a round revolving bar, and a huge stage made it look like a real opera. Unlike all previous projects, this one was less focused on the hip-hop/R"n"B genres. On Saturdays we held mash-up parties where all dance styles were mixed.

How the idea for Soho Rooms came about

At some point we realized that we had grown up, become self-sufficient and were ready to launch a solo project. Together with restaurateur Dmitry Braude, we assessed the market, and it became obvious that Moscow is ready for the format of elite events.

Such establishments already existed on the market, but, frankly speaking, not in the best execution, in our opinion. We wanted to do something more fundamental and high-status. Then, in my opinion, the most ambitious idea was born - the creation of Soho Rooms, where Dmitry Braude was a like-minded person in the project.

To realize the idea, we collaborated with Dmitry and our team and began to implement the project. In total, construction cost $7 million. Investments for further development came from working capital.

We chose the location for a very long time. According to our idea, it was supposed to be a separate building in the center of Moscow on the river bank. We focused on the fashionable Soho districts of New York and London. Hence the concept and the name.

There, clubs were built on embankments away from the bustle, where there was a lot of space and air. Savvinskaya embankment fit our criteria perfectly. We found a room and completely reconstructed it according to our design project.

In club

The old building of the 19th century has been transformed beyond recognition! It was a very complex project from an architectural point of view. In addition to the fact that we managed to place a terrace and a swimming pool on the roof, we understood that the most discerning guests would evaluate us. They opened gradually, first a bar, a restaurant, a club, then a terrace. They began working full-time in 2008.

Why did we decide to work in the Western market?

We wanted to bring together the entire elite, combined with expats and representatives of international companies, socialites, famous personalities and show business stars. To do this, we decided to use the effect of closedness, inaccessibility and inaccessibility. And they were right.

The “everything is classified as secret” rule has become the main feature of our concept. No cameras, no press! So, we invited 200 people to the opening, whom we carefully selected, because these were the people who became our target audience. Then word of mouth worked: relying only on the reviews of their friends, people reached out to us. Our guests brought with them the entire audience with whom we have been working for many years.

But we understood that we couldn’t stay in this niche for a long time, so we started entering the Western market by holding closed parties. For several years in a row, we have rented only top establishments for our guests - in Monte Carlo, Courchevel, Las Vegas.

Rumors about Soho Rooms grew, as did the queues outside its doors. People offered crazy sums to get to us! Those who couldn't get into the club were hurt by our approach, just like many competitors were hurt by our success.

About the difficulties in the work of the club

At that time, there were already many successful projects. Having opened Soho, we attracted a large audience - clubs, bars, and restaurants. Naturally, our competitors did not like this. They started putting a spoke in our wheels: there were inspections, and tow trucks, and mask shows.

So, one night, guys in masks and with cameras came to us and started looking for something. Fortunately, our guests, including several billionaires and Craig David, reacted correctly: no one left.

Craig David was absolutely delighted and filmed the spectacle on his phone. Of course, everything was resolved peacefully, but it was clear that they just wanted to make us uncomfortable.

There were also funny incidents. A year and a half after the launch of Soho Rooms, I traveled around Russia and visited the most fashionable club in one of the cities. I walk in, touch the doorknob, and am overwhelmed with a feeling of deja vu. Confused, I look around and realize that the interior is completely copied from ours, including stucco molding and a fireplace! It’s nice to know that we have created a product that they are trying to replicate in the regions.

Club interior

We also encountered the repurchase of artists. It happened that we invited someone to speak with us, but a couple of days before the event they found out that their competitors had simply outbid them. For any establishment, this is a serious blow to its image. Sometimes we argued, but most often we just smiled and moved on. Throughout the existence of Soho there have been a lot of such stories. However, not a single attempt by competitors could harm our reputation. We did our job honestly and survived.

Later in 2014, we realized that we needed to provide something new to our guests and thought about launching the SOHO Country Club: a restaurant, a yacht club, a swimming pool. Now the most respectable guests could relax in the protected area, on the shores of Zhivopisnaya Bay. A circle has formed here, and visitors know that they will meet familiar faces and enjoy the atmosphere that Soho Family has created.

We realized that Soho needed a new format

We worked like this for 9 years, and in April 2017 we closed for reconstruction. We realized that Soho needed a new format. Our community has grown with us. It was decided to create a SOHO FAMILY CLUB holding – Soho Rooms, Soho Country Club. Also, two projects were implemented on the territory of Trekhgornaya Manufactory: the restaurant “Cafe Druzhba. Manufactory of Food" with affordable prices and no dress code and the private club Secret Room.

Very soon the concert and banquet venue Ball Room by Soho Rooms, the restaurant “On the Wave” and the terrace with the Soho Show will be launched. And in 2018, we will open Soho Space in Dubai, which will include the Praia restaurant, Secret Room Dubai and Soho Beach Club.

Why we became successful

I believe that we can rightfully be considered innovators in the world of leisure and entertainment. We managed to create an entire entertainment holding company. This was not difficult to achieve. And the foundation of our success was a properly assembled team, where everyone contributes to the common cause.

The command assumes:

Proximity of perception of values

Single language

General clear rules

Clearly defined roles

Work for results

Shared responsibility

Turning a group of strangers into a team of like-minded people is a very difficult task. It is important here that team members, despite their statuses, perceive each other as equal parts of a single whole. The main result of team interaction is a synergistic effect in which the intellectual and creative abilities of each team member mutually strengthen.

It is equally important to choose the right location, to attract professionals in all aspects for the organization: from architecture, installation of technical equipment to cooks and waiters. Don't skimp on the quality of service.

Your atmosphere is incredibly important. We were different because we did something new and creative every day. The decorations in our clubs were constantly changing, we had themed parties, and sewed costumes. There was a show.

People need to be constantly surprised, so each of our parties had its own theme: Brazilian, Hawaiian, Spanish. Then we began to train our own DJs, MCs, drew culture from foreign channels, attracted show business stars and models. As a result, visitors could relax and have a good time. The most important thing for us is to see satisfied visitors; this is the most valuable reward in our work.

0 July 14, 2010, 16:30

We are talking in the cozy living room of the Soho Rooms restaurant. All around is twilight, candles, and unobtrusive lounge sounds. In front of me are five wonderful men - Sergey, Ilya, Artem, Alexey and Vyacheslav, representing one of the strongest promo groups in Russia - Soho Rooms Promo Group.

They talked about how to open the most fashionable club in the capital, which artists are the most capricious and how you can surprise Silvio Berlusconi in an exclusive interview with Gossip.

How the name came aboutSohoRooms?

Sergey:

The starting point was the word rooms. We deliberately avoid the word “club” because, in our opinion, it has discredited itself. In Moscow, this concept has become vulgar, semi-criminal, inextricably linked with something short-lived and of poor quality.

The first part of the name was also born for a reason. We all love London. This is a city that is ready to hear what people have to say. London is the capital of the world, both in terms of style and finance. Soho is one of the most interesting areas of London. There are many old factory buildings there. Here the situation is similar - historical buildings, a building from the 19th century, brick. An ideal place to open a truly strong, expensive, high-quality project.

Sergey Jeff

So, when you saw this building, you immediately understood what the new establishment should be like?

Ilya:

The concept developed gradually. I wanted to open a multifunctional place that would unite several establishments under one roof - a restaurant, a club, a bar, a lounge area. In Moscow, it was the same as everything that happened before - several small but terribly fashionable clubs opened, and the crowd flowed smoothly from one to another. The program was constantly repeated - people wanted to listen to different music, drink, have a snack, and for this they needed to visit several places at once. With the advent of Soho, this problem has disappeared: you can start the evening with dinner in a restaurant, then go down to the bar and listen to progressive music there, then move to the dance floor, and meet the morning on a beautiful terrace, where you can have breakfast and relax after a sleepless night with a pleasant easy-listening .

Ilya Meleshkin

By the way, the restaurant is our pride,

Vyacheslav begins. His speech is interrupted by Dmitry Braude, managing partner of Soho Rooms, the ideologist of the project. He joins the conversation, talking about how he was able to realize many of his ideas in the Dining Room:

Dmitriy:

It was a matter of honor for me to create a quality restaurant. It was interesting for me to follow the London path, that is, to create a fairly laconic menu with clear, high-quality dishes. But Moscow has developed a unique specificity of the restaurant business, which is not found in any other country in the world. At a popular place, the menu should have everything from fusion dishes to fried chicken and potatoes with mushrooms. I can say that we ultimately completed the task - today we have an excellent chef from London, and in the near future there are themed weeks of different cuisines, to which we want to bring chefs from the best restaurants around the world.

There are quite a lot of signature dishes on the Soho Rooms menu. My favorites are the salad with crispy duck slices and Sicilian red oranges and the wok-cooked tuna topped with fresh mint leaves. There are interesting desserts, for example, meringue roll with pistachios and fresh raspberries.

I think the Soho Rooms kitchen fits perfectly with the atmosphere we were originally trying to create. It’s gratifying to see that people come to our establishment not only to drink and dance, but also to simply have dinner with their wives or business partners.

By the way, many people say that we have very strict face control, but I want to say that this is not entirely true. We just want our guests to feel comfortable and, without exaggeration, we do everything for this.

Vyacheslav:

Soho Rooms is an expensive project. Today, one of the most expensive in Russia. The interior here is very beautiful, but it looks impressive and organic only when there are beautiful people in it. Beautiful, including in terms of clothes. It doesn’t have to be evening dresses and tuxedos, no. I would call our dress code smart casual. You should look beautiful, noble, but at the same time you should be comfortable. People should not be ashamed of the fact that they can wear a chic dress and diamonds - not every Moscow establishment (especially an entertaining one) can come dressed like this.

We position ourselves as an establishment for adults and try to follow the rules of good manners and a good dress code. And we expect our guests to respect our traditions. But, of course, we make exceptions.

Dmitriy:

But not always and not for everyone. One day a very wealthy businessman and his wife came to visit us. She was wearing a dress, diamonds, furs. And he... in rubber boots and a canvas jacket, was planning to go fishing after Soho. Despite the fact that I personally knew this man, I could not let him in - after all, there are certain rules for visiting our establishment, and we ask all guests, without exception, to comply with them.

Vyacheslav Martynenko with Maria Kravtsova

About away partiesSohoRooms in France are already the stuff of legends. Where does this fame come from?

Artem:

There is such a generally accepted concept as vacation. People go on vacation. Most often, to proven resorts - say, in the summer it is the Cote d'Azur, in the winter - Courchevel.

Especially for our friends who find themselves “in a foreign land”, we organize away parties. How does this usually happen? For one night, one of the clubs turns into Soho Rooms. Our DJs play, soho dolls dance, our bartenders even mix cocktails.

This year we are planning to have a party in Monaco. The venue for the second time will be Jimmy"z - one of the most expensive and "adult" clubs on the Cote d'Azur. By the way, one of its regular guests is Prince Charles. Last year the party there was great! The club's capacity is 1000 people, but already in An hour after opening, we closed the door because there were too many people. The general director of the club, Cyrille, initially treated us with slight caution, but after that party he shook hands for a long time and assured us that now we were going anywhere.

There was a similar full house this winter in Courchevel. There we made Russian Christmas. And again there was the resort's legendary club - Les Caves de Courchevel. We ourselves were surprised when we saw how many people came to the Russian party. Even the most respected people could not immediately get inside: when going down the stairs, guests found themselves in a real human traffic jam.

Artem Zvezdinsky

Gossipnik hasn't gotten to the outdoor parties yet, but we've been to Moscow events more than onceSohoRooms. And more than once we saw stars on them. And not only domestic, but also Western. Do you invite them yourself?

Vyacheslav:

Very often, celebrity guests come spontaneously, simply by hearing about us from their friends, PR people or concert organizers. This, for example, happened with the Depeche Mode musicians - we learned about their visit exactly five minutes before they entered the hall. There were similar stories with Benicio del Toro, Orlando Bloom, and Adrien Brody.

Alexei:

Naomi Campbell comes to see us often. She visited Soho Rooms before she started dating Vladislav Doronin, but now we see her even more often. Despite the fame that goes around about her, she seemed to me very friendly, sweet, and cheerful. Dancing all night long, chatting with friends. No aggression or snobbery.

Ilya:

And one of the most titled guests of the club was Silvio Berlusconi. He was very pleased with the music, food and drinks, but the strongest effect on him was, as you might guess, by our girls. He kept asking what kind of casting our dancers were going through and paid tribute to their beauty.

Vyacheslav:

As a person who organizes show programs, I can say that our dancers really go through a strict selection process. Every week girls come to castings, sometimes there are 20 of them, sometimes more than a hundred. We select the best and, together with choreographers, put on the program. We often invite circus stars and acrobats. We hold fashion shows (Valentin Yudashkin did his last show). We try to surprise, although this is becoming increasingly difficult.

Sergey:

Yes, surprising the Moscow public is not an easy task. But we are doing everything to achieve this. And, I’ll tell you a secret, most often we succeed.
Alexey Kulagin