What is profitable to sell on the market. What can be sold to earn? Ideas for profitable business
Before investing their money, effort and time in a business, any novice businessman asks this important question. How to occupy exactly that market niche, where there will be both a good demand for its products and a sufficient number of solvent consumers. Every newly-minted entrepreneur dreams of this, but these dreams come true very rarely and, most often, remain dreams. And the most common reason for this is competitors.
It was about competition that was dreamed of during the Soviet Union, when there was a shortage of goods. Today, if someone has found a profitable industry that is not occupied by anyone, then they will find out about it almost immediately. And tomorrow there will be two or three entrepreneurs in this industry who will begin to multiply at the speed of mushrooms after rain. And after a short time, this niche will be filled with militant competitors.
There is, of course, a better situation, provided that somewhere in a large state organization your uncle works as a director, who, out of kindred feelings, will transfer orders for the provision of services and the purchase of goods only to you. And since this is only your uncle, there will be no competitors. But this is fraught with an article about monopoly and corruption in state-owned enterprises. Therefore, it is better to consider an ideal variant of a competitive market with the condition that in this industry there are simultaneously a large number of approximately identical competing entrepreneurs and enterprises that use similar technologies or sell a similar range of goods.
All market niches today seem busy and fully filled. But in fact, no, due to the fact that the market is steadily growing and developing, technologies and products are changing, the demand for them is changing. Because of this, new commodity industries are emerging, quickly filled with the most active and competitive entrepreneurs. And also those who just happened to be in the right place at the right time.
And now a few examples of how you can and should use the uneven development of the market, and how to play on a change in the situation in order to gain a local advantage over competitors in an overcrowded product niche.
Once upon a time in the distant past, there were no cockroach pencils in Russia. And the cockroaches themselves in the houses were innumerable. One commercial organization learned that in China this miracle remedy can already be found on sale. And this same company entered into an agreement for the supply of a huge amount of goods. The first batches were snapped up like hot cakes for several months, despite the fact that prices were two or three times higher than the purchase price.
Then, when other firms after some time found out about this and also began to import pencils from cockroaches to Russia, prices fell along with the amount of profit. A year later, this product was no different from the usual commercial one, and there was the same markup of 20-30% of the purchase price.
Or another situation from the relatively recent past. The US released a good communicator Palm Treo 650. For a while he was the best. But progress does not stand still. They began to produce more advanced communicators. But Palm Treo650 still continued to be in demand, because it was a very successful model. In this regard, it was released in a very large batch.
In one year, this communicator managed to become the best-selling among communicators in the States. Then, of course, the fashion for it ended, it became outdated. But there was a significant remainder of the lot left on the market. And the change of fashion has not yet reached Russia. And there were enterprising people who figured out, counted and began to import these communicators in containers to our markets. For comparison: since the States recognized this model as obsolete, its purchase price was reduced and amounted to $ 100-120. Our Palm Treo650 cost $350-400 as a novelty. This went on for over a year. Several large companies, seeing this situation, also decided to make money and began to import these communicators in very large quantities.
And the boom is over. Once the market has formed an excess of goods, the price quite naturally fell. Just by that time, the cost of newer models began to decline in our market.
Therefore, in order to really make money, you need to constantly look for various ways to earn money, new products and services.
And now let's see what goods and services are in demand now.
As elsewhere, here you can choose. For example, the market for everyday products. Every day or quite regularly people buy bread, potatoes, kefir, cereals, sugar, salt and other products. But since these goods are constantly needed, there are a lot of manufacturers of this range, so you can not count on the profitability of this trade. In order to have more than competitors and always have a demand for your products, you need to constantly introduce some new technologies that will reduce the cost of goods, or rely on large sales volumes. Here, we cannot talk about small and medium-sized businesses, since we will have to create large supermarkets, shopping centers and chains.
There is another option - to look for completely new products and services. You will be the only ones in the market, and for some time you will be able to work without competition. If you think about a product that can be found quickly and that it is suitable for any region, then these are constantly changing fashion styles of clothing and shoe models.
Designers and marketers work hard to create these products every year. If you already have a sale of clothes and shoes, you can contact the suppliers of popular fashion brands in your price category, and every season delight your customers with an assortment of new collections. All this will be in demand, but only for a certain time.
Then competitors will learn about the profitability of your enterprise, and will begin to import and trade similar models. Demand and margins will inevitably fall. Therefore, take care in advance of the purchase of new models that are relevant for the next season, and buyers will always come to you.
It is also necessary to take into account the fact that constantly developing progress can not only create new business lines and market niches, but also destroy the old ones. Quite recently, the sale of cassettes for cassette recorders was widespread. It was very profitable. But then the development of technology stepped forward, laser discs appeared, and cassette recorders became outdated and disappeared from production. Cassettes are no longer needed by anyone.
Or turn to another similar industry. Every year our market is massively replenished with new mobile phones, laptops and netbooks, tablets, electronic gadgets and other equipment.
Batteries for these devices have time to wear out faster than the device itself deteriorates or becomes obsolete. Therefore, many entrepreneurs have managed to arrange the supply of batteries and other spare trifles and accessories for electronic equipment directly from Chinese or Taiwanese manufacturers. And they help people, and they don’t forget their profits - everyone is happy. Or they buy in the largest online stores known all over the world, for example, ebay.com. There you can buy spare parts and various components for existing equipment much cheaper than from the supplier of this equipment.
The scheme is very simple. The communicator supplier purchases batteries from the direct battery manufacturer and puts a markup on them. Then the equipment supplier makes purchases of electronics together with spare parts, brings them to its warehouse and once again makes an extra charge for delivery and separately for storing the equipment in the warehouse. And on the Internet auction you can buy batteries from the manufacturer directly. It is clear that in this case you save a lot of money, which also increases depending on the quantity of goods in the supplied batches.
Modern means of communication and delivery make it possible to receive the ordered goods quickly and easily. And there is always solvent demand for it, constantly increasing with the acquisition of equipment
Here a logical question arises as to whether it is worth it for a novice businessman to do everything in the same way as those who already have many customers, large sales volumes, turnover and good income. The answer can be simple: if someone invented and created a successful business, then this someone is a smart person. And this means that the same business can be reproduced only if, for some reason, the enterprise is closed, or deployed in another, less busy place. For example, there was a certain company that successfully worked in the clothing market in one city. You are from another city. We arrived, got acquainted with the assortment, how to find suppliers and clients. In your city today there is no such product and such trade. And you copied this type of business and transferred it to your city. In this case, the option will be successful.
The probability of success will become even higher, and you will be especially pleased if you manage not only to do everything the same, but to bring in some other idea of your own - new and original. But at the same time, it is necessary to realize that any undertaking in the market is primarily a commercial risk, and not just profits and opportunities. And the more profitable the business, the greater the risk for the businessman.
What goods are profitable to sell at retail?
The thought of opening your own business sooner or later visits any ambitious person. Before deciding to open your own business, a number of questions arise - will it work, what needs to be done for this and what is the best thing to do?
As a rule, a novice entrepreneur does not have so much money at his disposal. But, even in this case, you can choose from a wide variety of niches in which you can create a large, prosperous company.
Recently, the sphere of trade has been developing very actively. Really. Residents of large and medium-sized cities are already accustomed to the fact that they can buy everything they need at almost every intersection. Now a trip to the store does not have to be planned as a grandiose event, which should be spent a lot of time. There are small shops at every turn.
Market or shop
Trade can be carried out in two types of outlets - in the markets or in the store.
The advantages of the first one boil down to the fact that a large traffic of potential customers is always provided. Indeed, especially on weekends, a lot of people go to the markets. Demanded goods will diverge pretty quickly.
To open a retail outlet in the market, you should obtain permission from the administration and rent a pavilion or counter.
As a rule, consumer goods are best sold on the market. Do not offer customers very expensive, branded or exclusive items. A market is a place where a large number of goods are sold at a minimum price.
A store is a slightly different type of trade. Stores can be opened in shopping centers, hypermarkets, in separate premises or on the first floors of residential buildings. The store will not be able to provide high traffic, especially at an early stage of doing business. At the same time, there will be more customers in the store who purposefully came for this or that thing.
Accordingly, the level of sales will be much higher. In addition, the store can be opened for any category of buyers. There can be economical goods at minimal prices, goods for the middle class, or expensive exclusive items. When opening a store, you should at the first stage decide on the direction and draw up a psychological portrait of your customer.
When opening a store, you should remember that it will take much more money for advertising to attract customers. Only in this way will customers learn about a new outlet.
It is advisable for stores opened on the territory of shopping centers to focus on the pricing policy and offers of competitors. If the store is located in a residential area, the emphasis should be on the residents who come here.
Products for which there is always a demand
When opening the first store, you should choose a product that will always be in demand.
It can be food, clothes, shoes, stationery, sporting goods, fabrics, flowers, accessories, household chemicals.
In the modern world, technical innovations – phones, smartphones, tablets, acoustic equipment – are becoming increasingly relevant. The difficulty is that new items appear every month in this area, and models released quite recently become obsolete. In addition, the purchase of goods for sale will cost the entrepreneur quite a lot.
Grocery Stores- perhaps a universal solution with the right place. It is important to study the specifics of the area, see the offers of competitors. Such a business will generate income all year round. In addition, on the pre-holiday dates, you can expect an increase in revenue by several times with a correctly selected assortment.
Household chemicals essential in every home. Buy it regularly. You can either open a store with such goods, or allocate a small department in a grocery store. The main rule is not to store such goods together with food.
Clothing stores and shoes can work on two principles. If you open a store designed for a wide range of customers, you should buy models and sell them at affordable prices. In this case, you can count on a small check amount, but very regular purchases. Elite clothes and shoes are much more expensive, but they are sold much less frequently. Here it is very important to work with the client base, attracting buyers and their acquaintances.
Stationery are in demand all year round. The peak is at the end of summer, when schoolchildren are preparing for the new school year. A store can specialize not only in bulk goods, but also create a showcase with very expensive offers. In addition, in such stores you can provide additional services - copying documents, printing texts or photographs. This will help attract an additional flow of customers and increase the average check amount.
Leading a healthy lifestyle is not only useful, but also fashionable. Every year in big cities open fitness clubs that gather visitors. As a rule, these are people with an income level of “average and above”. Most likely, they will need clothes and shoes for sports. In addition, the assortment of the store can include accessories for classes, such as balls, rackets, dumbbells, skates, jump ropes.
Sale of simulators requires a significant investment of funds that not every novice entrepreneur can afford. As an alternative, you can run an Internet project in parallel. Customers will be able to order equipment on the site and receive it in the store.
Many people prefer not to buy ready-made clothes, but to sew them to order. It is for them to open drapery. Here it is important to take care not only about the range of various materials, but also about related products - threads, jewelry, jewelry, locks.
flower shops work all year round. In the summer they buy bouquets for a wedding, the rest of the time the peaks of sales are New Year, Valentine's Day, March 8. The price of bouquets made by a professional florist can be several times higher than their cost.
Shops specialized in selling seasonal product bring profit several months a year. So, a swimwear and sunglasses store for the winter can be converted into a retail outlet that sells everything for hairdressers.
In a store of any orientation, you can add related products, accessories. Firstly, this is an additional flow of customers, which means additional advertising. Secondly, it is an opportunity to provide another service to the buyer, thereby relieving him of the need to go somewhere.
Whatever direction the store is, its demand in a particular region should be taken into account. What sells well in a large city will not necessarily be in demand in the provinces. Goods that are bought up in the northern cities of the country may be stale in the south.
A well-designed business plan, regular analysis of all performance indicators, qualified personnel, a good marketing policy - without these components, the successful operation of the store is impossible.
In our country, a significant number of citizens work at various enterprises where an employment contract is drawn up. This agreement is necessary in order to regulate and establish the rights and certain obligations of the parties. But, many citizens do not want to be dependent on someone and are engaged in trading activities in the market. In order to be independent and do your own business, you can start to engage in individual entrepreneurship. To do this, a citizen will initially need to choose the optimal legal form for himself and already move on to engage in a certain type of activity.
Who can trade in the market?
Now there is a large choice for citizens who want to run their own business and be individual entrepreneurs who are not dependent on enterprises and managers. At the same time, every citizen of our country has a completely legal right to engage in activities that he likes best. In this matter, it will be necessary to understand that for certain types of activities, according to the current norms and rules of the law of our country, a special license may be required, which will need to be obtained in a strictly defined manner.
In addition to all this, the legal assignment of a certain citizen to an occupation in which he will be directly involved in his business activities has a certain procedure established by the current norms and rules of the legislation of the Russian Federation. This and many other points will need to be taken into account without fail if you plan to engage in a certain type of activity as an entrepreneur. Now in our country a very common type of business activity, which is engaged in by a significant number of citizens, is trading activity in the market.
Any citizen of our country has seen how many different outlets exist today that offer to purchase certain goods and services. It is necessary to understand, quite significant at the moment, if you are planning to engage in individual entrepreneurship, that the competition in this area is quite large. Therefore, before starting your journey as an entrepreneur, it is recommended that you familiarize yourself in advance with the existing features and nuances of the type of activity you have chosen.
If you have certain difficulties or questions that are directly related to trading activities in the market, then you simply need to consult a lawyer or lawyer. This will greatly help you save your own time for obtaining permits. In addition, the help of an experienced specialist will help you avoid the difficulties and problems that may arise in the future when you are engaged in certain trading activities on the territory of the Russian Federation. All these nuances must be taken into account and have all the required permits and documents on hand.
Features of trading activity in our country
Many citizens of our country who have decided to engage in certain trading activities in the market have a significant number of questions and difficulties. Many do not know and do not understand certain nuances, and also do not have up-to-date information that allows them to legally issue all the necessary documents and permits. If you have a variety of difficulties or questions that are directly related to trading in the market, then it is recommended that you first contact experienced professionals. They will provide you with qualified assistance and answer all your questions that are directly related to trading activities in the market.
Consulting a lawyer or lawyer will help you not only save your own time, but also avoid a significant number of difficulties that may arise in the future. If you do not know where to apply for permission to trade on the market, then you need the help of a qualified specialist in these matters without fail. Before starting your journey as an entrepreneur, it is recommended that you familiarize yourself in advance with the existing features and nuances of the type of activity you have chosen. Otherwise, you may have a significant number of difficulties in obtaining all the documents and permits necessary for trading in Russia.
What documents and permits are required to legally engage in trading activities?
In order to obtain all the necessary documents and permits, you will need to go through certain procedures that are established by the legislation in force in our country. But, before starting to carry out this procedure, it is recommended that you familiarize yourself and understand what exactly is a special permit for engaging in trading activities in our country. In possible cases, when you have certain difficulties or questions that are directly related to trading activities in the market, then you simply need to consult a lawyer or a lawyer. This will greatly help you save your own time for obtaining permits. In addition, the help of an experienced specialist will help you avoid the difficulties and problems that may arise in the future when you are engaged in certain trading activities on the territory of the Russian Federation. All these nuances must be taken into account and have all the required permissions on hand.
These concepts and certain documents are most often fixed in specialized state acts. In order to obtain all the necessary permits and documents in order to be fully legally engaged in trading activities in the market in our country, you will need to go through certain stages of legal consolidation of your status, as well as the object of trading activities. All these procedures will need to be carried out in full compliance with the current norms and rules of the legislation of our country. An experienced and competent specialist will be able to quickly and professionally give you the necessary advice on all possible issues that directly relate to entrepreneurial activity in our country.
How to properly and quickly issue documents and trade permits?
Initially, what will need to be done in order to obtain permission for trading activities on the basis of the laws in force in our country is to select the form for performing this kind of work. In this option, the citizen will need to independently decide what he will do in the commercial market and what products he will sell. In this kind of option, it will be necessary to take into account certain nuances that are quite important. For example, if you plan to engage in a certain type of activity that may involve some risks, then the choice of the form of activity will be very important.
For example, it is possible to consider such a possible option when you are an individual entrepreneur, then in case of force majeure and losses, you will be responsible to customers with your own property. And, if an LLC is formed, then in the event of a possible monetary loss, the entire company will be responsible. These and many other points will need to be thought out in advance so that there are no problems and various difficulties in the future. In order to obtain all the necessary permits and documents in order to be fully legally engaged in trading activities in the market in our country, you will need to go through certain stages of legal consolidation of your status. Many citizens of our country do not know and do not fully understand certain nuances, and also do not have up-to-date information, which allows you to legally issue all the necessary documents and permits.
If you have a variety of difficulties or questions that may be related to trading in the market, then it is recommended that you first contact the experts. They will provide you with qualified assistance and answer all your questions related to trading activities in the market. Registration of documents and various permits in order to be able to engage in trading activities in the Russian Federation will need to be carried out without fail and within a strictly established time frame.
In addition to the above points, for citizens who decide to directly engage in certain trading activities in the market, it will be necessary to take into account the norms and rules for paying taxes existing in our country. This fact in entrepreneurial activity is very important and it will need to be studied in advance as much as possible. If you have certain kinds of problems or some difficulties in these matters, then it is recommended to immediately seek the help of experienced lawyers. An experienced specialist will be able to quickly and professionally give you the necessary advice on all possible issues that directly relate to entrepreneurial activity in our country.
Legislation
For various enterprises, according to the current rules of law, a certain time period may be established when they can be entitled to use their cash income. Also, there are many other differences depending on the chosen form of registration. For example, the various requirements that are directly applied to various reports and accounting rules can be very different. These and other points, which can be quite a lot, will need to be considered in advance and choose the most optimal and correct option for yourself.
The very first thing you may need to do in order to obtain permission for trading activities on the basis of the laws in force in our country is to select the form for performing this kind of work. In this option, the citizen will need to independently decide what he will do in the commercial market and what products he will sell. To obtain all the necessary documents and permits, you will need to go through certain procedures that are established by the current legislation in our country. But, before starting to carry out this procedure, it is recommended that you familiarize yourself and understand what exactly is a special permit for engaging in trading activities in our country. In possible cases, when you have certain difficulties or questions that are directly related to trading activities in the market, then you simply need to consult a lawyer or a lawyer.
This thoughtful approach will greatly help you save your own time for obtaining permits. In addition, the help of an experienced specialist will help you avoid the difficulties and problems that may arise in the future when you are engaged in certain trading activities on the territory of the Russian Federation. All these nuances must be taken into account and have all the required permissions on hand. These concepts and certain documents are most often fixed in specialized state acts. In order to obtain all necessary permits and documents.
In order to engage in trading activities on the market in our country on a completely legal basis in the Russian Federation, you will need to go through certain stages of legal consolidation of your status, as well as the object of trading activities. All these procedures will need to be carried out in full compliance with the current norms and rules of the legislation of our country. In this kind of option, it will be necessary to take into account certain nuances that are quite important. If you plan to engage in a certain type of activity, which may involve some risks, then the choice of the form of activity will play a very important role and this must be understood.
Important! For all questions related to trade, if you do not know what to do and where to turn:
Call 8-800-777-32-63.
Or you can ask a question in any pop-up window, so that a lawyer on your issue can answer and advise you as quickly as possible.
Lawyers, and solicitors who are registered on Russian Legal Portal, will try to help you from a practical point of view in the current issue and advise you on all issues of interest.
As long as there is money, or items that can replace them, there is trade. Every day we run out of bread, butter, vegetables and fruits, we lack new clothes and shoes, household appliances. The desire to get something new leads people to the market, where, having studied an extensive range of goods, they choose exactly the one that is needed in a particular situation.
A purchase is made, as a result of which the seller receives the required amount of money, and the buyer receives the desired product. At first glance, the deal is mutually beneficial and satisfies the interests of both parties, but in fact, the entrepreneur involved in the market is in a more advantageous situation, since it was he who was lucky enough to overtake competitors and get this buyer. The latter is important in the conduct of a trading business. The lack of buyers makes it unprofitable and leads to the closure of the outlet, which many novice businessmen fear most of all.
Trade has been and remains the most profitable business in terms of getting profit as soon as possible.
Main trading rule– creation of its own extensive customer base, as well as the sale of goods in demand. With skillful goal setting, a small initial capital and strong confidence in your own luck, trading in specific goods can become the main source of income and give a 100% return. For example, being the owner of a retail outlet in the market that sells household chemicals, you can earn a solid income without worrying about damage to the product and lowering its value. There is always a demand for goods such as potatoes, onions, peppers and other vegetables. People need clothes and shoes all the time and at any time of the year. Selling bakery products, not a single entrepreneur has remained in the loser.
The only thing about worth remembering new businessman:
- trade can be profitable only when the number of competitors is minimized;
- everything depends on the buyers;
- investments will definitely pay off, therefore, in an effort to save money, you should not overstep the boundaries.
The ideal option is a family trading contract, in which all family members take part. In this case, the costs of a loader, a seller, and even an accountant are minimized, which makes it possible to save significant amounts on this expense item that go to the family budget.
Features of the organization of a retail outlet in the market
Having not yet decided on the product, but having an idea of \u200b\u200bwhat kind it will be, you should start search for a place under the outlet. The most profitable places are considered to be places with greater cross-country ability of people - entrance, exit, first rows adjacent to them. Naturally, they are all occupied or rented at inflated prices. Most often, newcomers are offered distant boutiques and pavilions, the rent for which is not as high as the possible profit from sales from this place. In no case should you agree to such an option, it is better to take a more expensive one, but near places with a large crowd of people.
Having decided to organize a point of sale, you should decide on form of doing business. The easiest way is to register as with. Registration in this capacity will not take away more than 1000 rubles, which is important at the initial stage.
To rent a place for the sale of goods, you should receive a new status, as this will greatly simplify relations with the administration of the market and future suppliers.
If you have not yet registered an organization, then the easiest this can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant at your plant and save a lot of money and time. All reporting is generated automatically, signed with an electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!
Selecting a product for sale
Trading always begins with the selection of goods to be offered for sale. The type, shape and name of the goods occupy an important place in obtaining. If possible, trade in inexpensive but exclusive products that are highly competitive and in demand by consumers.
Before looking for a supplier, it is necessary to devote several hours to studying the trading assortment located near the sales premises of the boutiques of competitors. Having spent quite a bit of time, a novice entrepreneur will be able to avoid mistakes and purchase exactly the product that is lacking in this market segment.
So, if in a neighboring pavilion they sell cleaning products for furniture, floors, stoves and bathtubs, washing powders and dishwashing detergents, it is advisable to bring various kitchen utensils and bath items to your own outlet: towels, dishes, shelves and plastic cabinets, mops and the like. If we are talking about the sale of T-shirts and sweaters, then trousers, skirts and jeans should be delivered to your own outlet. In addition, the choice of products may depend on the time of year and demand for it.
For example, in winter, boots and outerwear are in great demand, in summer - dresses, blouses, sundresses and sandals. You should also pay attention to fashion trends. In the last spring-autumn season, sneakers were in great demand. In the same spring, demand for them fell, buyers prefer shoes with wide heels or platforms.
Assortment analysis by location
Small city
In terms of trade, small towns have their advantages and disadvantages. On the one hand, the population in such cities is small, which means that profits will be distributed extremely unevenly, which makes one think about carefully choosing the location of the outlet. On the other hand, it is possible to bring quite ordinary goods to a small town and sell them at high prices, due to the lack of competitors.
To this kind goods may include:
- inexpensive, but fashionable things and shoes this season;
- household chemicals of foreign manufacturers;
- confectionery;
- alcohol.
The choice of goods is extensive and depends entirely on the location of the market. So, if the market is located in a residential area, it is advisable to start trading in buns, bread, sweets and consumer goods, for which people do not specifically go to the supermarket, but they will gladly purchase them when they go down to the entrance. Near gas stations, you need to trade in spare parts for cars, oils, cigarettes and alcoholic beverages. 
Big City
Large cities provide a lot of opportunities for choosing the location of the market where it is planned to open a retail outlet.
So, when planning to trade things, shoes, sports equipment, you should rent a room in the clothing market. If the trade is related to household chemicals, vegetables and fruits, you need to rent a trade kiosk at the grocery market. In addition, there are also construction and mixed markets. Do not forget also about the high popularity of wholesale markets, where goods can be sold not by grams, but by tens of kilograms at the same time.
When planning to open a retail outlet selling accessories for mobile phones, earrings and other jewelry, it is advisable to place it near a university or school. Students and schoolgirls will become regular customers and bring a good income.
Village
When planning to open a retail outlet in a market in a village, you should carefully study the contingent of local residents. The goods for filling the counter should be selected depending on the needs of customers, bearing in mind that most of the villagers are elderly people who do not need branded clothes and the latest in modern technology.
most popular in the village enjoy such goods as:
- bread;
- flour;
- sunflower oil;
- salt;
- matches;
- sugar;
- sweet water;
- ice cream.
It is advisable to purchase a certain amount of washing powder and detergents, kitchen towels, clothespins, men's and women's socks, shorts, work gloves. Such goods always find their buyer, they are not perishable, so the benefit from their sale is obvious. Do not forget also about alcoholic beverages.
Center or outskirts
When it comes to a point of sale downtown, then you should understand that people go to the center for a specific purpose: to take a walk, go to the theater, cafe, meet friends. In the city center, you can open a retail outlet with flowers, clothes and shoes, or a grocery store, which will offer alcoholic and carbonated drinks, buns, bread, vegetables, fruits and sweets.
Nobody buys quality clothes and shoes on the outskirts, trade in chemicals, building materials and small appliances will also not be successful. The purchase of significant goods is always deliberate, the buyer wants to have a choice and therefore go shopping in the city center. On the outskirts, it is allowed to open only a grocery store with a small cafe where you can order coffee, tea, breakfast or dinner.
Embankment and other places of recreation
When planning the opening of a retail outlet on the embankment, in parks, at a bus and railway station, near a parking lot and the like, it should be understood that despite the large crowds of people, it will not be profitable to trade large and expensive goods.
Ideal goods are considered:
- seeds;
- ice cream;
- move-dogs;
- coffee Tea;
- hamburgers;
- pies;
- sweet and carbonated water;
- alcohol;
- napkins.
Analysis of the range depending on the field
food
Planning to open your own store in the food market, it should be understood that at first you will not have to expect large incomes. On average, no more than 6 thousand rubles are collected from one food point per day.
The assortment should be selected based on the above information, personal preferences should not interfere with the desire to earn. It is most profitable to engage in the trade of potatoes and other relatively perishable vegetables. Potatoes, carrots, onions and beets will always be in demand. No less profitable to trade in meat. In the latter case, the business can become practically waste-free. 
non-food
The non-food sector of trade should include, first of all, the sale of things, chemicals, dishes, small household appliances, and electrical appliances. You should choose high-quality, but not expensive goods, the margin on which will not make the buyer want to pass by.
Construction
The sale of building products requires not only studying the market in order to find a free niche, but also having certain knowledge in the construction field. Not all buyers can sensibly explain how thick the timber they need specifically, what quality of paint they expect and how many rolls of wallpaper they need. If the product supplier does not know this, the business will fail from the very beginning.
Selection of goods sold depending on the season
Trying to get the most benefit from trading, one should focus not only on the location of the market and the number of competitors, but also on the season, especially when it comes to trading in vegetables and fruits. In winter, it is most profitable to trade potatoes, carrots and onions.
In the spring, you can make good money selling strawberries, cherries and fresh vegetables. In summer, tomatoes, cucumbers, plums, pears, apples, peaches and apricots are in great demand. In autumn, you can organize a wholesale trade in sweet peppers, eggplant and cabbage.
The same applies to clothes and shoes. The assortment of the outlet should change following the change of seasons, otherwise, the entrepreneur will not benefit from the business he has started.
Typical mistakes of novice entrepreneurs in the field of trading in market squares
You should not count on the fact that by purchasing cheap goods, renting a retail outlet and finding a few buyers, you can build a real business that you can pass on to your own children.
Many entrepreneurs stay afloat for only a few years, or even months, after which they close, having come to the erroneous conclusion that such a business is unprofitable.
In fact, these problems arise from numerous mistakes made in the process of trading, here are some of them:
These reasons are far from the only ones, but in most cases they have a negative impact on the trading business.
Impact of the crisis on trading in the market
Successful trade largely depends on the purchasing power of citizens.
In crisis years, buyers have less money, respectively, they go to the market less often, which leads to a decrease in the number of sales and the closure of many outlets.
During the crisis years best to trade groceries and essentials. Clothing, shoes and small household appliances are in less demand, as are interior items. The crisis is detrimental to trade, but having a lot of experience in this area, you can adapt to it.
- The choice of goods for trade in the market depending on demand
- The choice of goods for trade in the market depending on the location of the outlet
- The choice of goods for trade in the market, depending on the size of the outlet
- The choice of goods for trading on the market, depending on the size of the starting capital
- The choice of goods for trading on the market depending on seasonal factors
- Selection of goods for trading on the market based on existing suppliers
the task of a novice entrepreneur who does not yet know what to trade in the market is to conduct research, study demand, supply and make a choice.
The state helps the unemployed, who are registered with the labor exchange, and provides them with free funds for business development. In addition, now it is not a problem to go to the bank and get money there.
After the future entrepreneur has decided on the sources of funds, it is necessary to agree on renting a place on the market and choose the right product for himself.
Not everyone makes the right choice, out of 10 beginners only 1-2 successfully trade.
The choice is actually very large, but often we see the same thing on the malls. Most often, novice entrepreneurs, noticing what sellers who have been working for many years are selling, want to be equal to them and copy the range of products sold. This is a big mistake.
The fact is that from the fact that, for example, the number of meat merchants increases, the number of buyers of this product will not change. Before you appeared on the market, there was a certain balance between the number of outlets selling a particular product and the number of buyers of this product.
you will only join an existing stream and, without having regular customers, will receive only a small share of the proceeds. The income can be so small that there is not even enough money to pay the rent of the premises.
In addition, most likely, the merchants of this product will treat you unkindly.
Three reasons why customers go to the retail market:
- Here you can find any product.
- Here you can bargain (ask for a discount).
- There is a trusted seller for every product here.
The choice of goods for trade in the market depending on demand
It is necessary to catch on to the first point and understand what kind of product is missing on the market.
Look around, pay attention to which places a large number of people accumulate and why, see how many points with similar products.
Determine what is the reason for the great interest: in the uniqueness of the product, its quality, or the professionalism of the sales assistant?
Each person has their own unique taste, but in order to become a successful trader and make a large number of sales, you need to focus on what will appeal to the main number of market visitors.
In general, you may not like the desires and preferences of buyers, and here you have to make a choice, what do you want more: satisfaction of personal opinion or a good income?
When choosing a product, you need to take into account the location of your trading place and adequately evaluate its features. There is a group of goods in the market that are not assigned to a specific place (for example, home-cooked meals that are delivered to market traders).
Usually, the entire territory of the trading area is divided into sectors: in one sector they sell shoes, in another - fish, in the third - stationery, etc.
Coming to the market, for example, for shoes, the buyer purposefully goes to a certain sector, where the entire range is presented in front of him, and is determined by the choice. Therefore, it is not economically feasible to trade slippers in the outerwear sector, and vice versa.
But there may still be exceptions. For example, on the rows with children's clothes and shoes, you can open a point selling fresh pancakes or muffins, which children love so much.
The market is also divided into places that are considered passable and impassable (located at the end of the shopping arcade, along the periphery of the market, in side and dead-end aisles). Good traffic areas are always busy, so starting a business in the market will most likely have to deal with places with not very high traffic.
You should be aware that everyday goods (for example, cigarettes, bread, etc.) cannot be traded in impassable areas. Here, special-purpose and narrow-range goods (for example, hunting knives, pet cages, etc.) are promoted more successfully.
It also takes into account the area of \u200b\u200bthe outlet, it is simply inappropriate to trade fur coats or spare parts for cars on three square meters: you will not be able to provide the buyer with the necessary assortment, and not everyone likes to choose from a catalog. Most prefer to feel, hold the product in hand before buying. But on such an area you can provide a good selection of tea, cigarettes or other small goods.
It is up to you, of course, to sell imported tights or Italian shoes, but whatever you choose, you should have a good assortment in this category.
It should be borne in mind that not all funds can be invested in the purchase of goods.
Perhaps you will receive an order for something else that is not currently in stock, and you must have the money to purchase it.
Trade, for example, in fast food, involves, in addition to the purchase of basic products, the purchase of special equipment and inventory. At the same time, the cost of purchasing equipment is much higher than other costs.
From this it should be concluded that you need to choose a product that you can present in the maximum assortment. A buyer who has visited your trading place should not have a desire to look for something somewhere else.
When selling, for example, winter fur clothes, you should understand that in the warm season, the demand for this product will decrease significantly and you may even suffer losses.
Therefore, it is necessary to foresee this and change the assortment depending on the season. It will be best if you do not radically change the product according to the destination.
If, for example, in the cold season at your outlet you sell winter hats, then in the summer you can sell hats, caps, etc.
Having decided on the category, it is necessary to study the offers of wholesale suppliers. It should be borne in mind that there are currently a lot of resellers, so it is most advantageous to establish direct contacts with manufacturers.
For example, when choosing suppliers of sausages and sausages for hot dogs, it is necessary to review all possible suppliers.
In addition, many of them are ready to make significant discounts for a certain purchase and provide refrigeration equipment for rent at a small conditional price.
When negotiating the terms of a wholesale purchase, it is necessary to foresee the issues of expected returns, exchanges, quality assurance.
This is especially important when selling power tools (they are finally checked only after some time of operation), as well as goods that cannot be immediately checked for quality.
Large bulk purchases in spontaneous markets in which you are poorly oriented should be avoided.
Avoid products that do not have the necessary quality certificates - their sale can turn you into big losses in the form of fines, up to the termination of business activities and confiscation.
Do not make a choice of goods based on the advice and general ideas of neighbors in the mall. Thinking outside the box, you will be able to purchase exactly the product that will have the greatest demand.
By choosing what to trade on the market, you define your business. Therefore, think in advance how you can develop and improve it (opening new outlets, expanding the range, related trading through online stores, etc.).
The following is a partial list of goods and services that you can trade on the market.
Main directions in the market:
- Women's clothing and footwear business.
- Men's clothing and footwear business.
- Business selling children's goods: clothes, shoes, toys.
- Business selling goods for the home and interior.
- Sports goods business.
- Business selling perfumes and cosmetics.
- Watch and accessories business.
- Clothing business.
- Business selling goods for the car.
- Business for the sale of goods for the garden and vegetable garden.
- Business for the sale of pets and goods for them.
- Repair service business (repair of clothes, shoes, watches, mobile phones, etc.).
- Business selling goods for repair.
- Plant sales business.
- Office supplies business.
- Business selling books, atlases, maps and other printed matter.
- Food business.
- Business selling telephones and other electrical goods.
- Fast food business.
- Painting business.
- Business selling wallets and bags.
- Business for the installation of satellite dishes, doors and plastic windows.
- Antique business.
- Business selling goods for outdoor activities.
- CD business.
- Business selling wigs, hairpieces and hairpins.
Study it carefully, think about what is missing in your future job.
It will be very good if you visit the central markets of large cities and see how the assortment of goods differs.
Follow the fashion, often in half a year you can determine the demand for a particular product. Preferences are often shaped by the media as well.
Source: http://gejzer.ru/statii/chem-torgovat-na-rynke.html
What is profitable to trade in the crisis of 2018: What to sell?
During a crisis, many commercial enterprises suffer serious financial losses, as the purchasing power of the population decreases sharply, and many goods remain unclaimed.
But despite this, experts believe that economic instability is the best time to open your own profitable business. To get a good income, you need to know what to trade in the 2018 crisis.
This will be discussed in this publication.
Anti-stress products
Thinking about the best way to trade in a crisis, many entrepreneurs for some reason forget about products that help get rid of stress.
In order not to become depressed due to financial problems, people use different methods that allow them to relax and forget about all the troubles for a while.
Some citizens prefer to relieve stress with alcohol, while others buy sweets to cheer up.
There are also people who buy various sedatives in pharmacies.
If you cannot decide which product to trade in a crisis, try to focus on such products.
Funeral paraphernalia
It sounds sad, but ritual services in our country are in demand in any economic conditions.
People see off relatives and relatives on their last journey, regardless of their financial situation, so the trade in grave goods does not stop even in times of crisis.
When choosing an assortment of what to trade in a crisis, give preference to goods in the economy segment.
Unusual funeral supplies are too expensive, so they are too costly for beginners. At the stage of business formation, they can be completely excluded from the assortment.
Environmentally friendly products
Recently, many people are trying to buy only natural, organic products. On this addiction, rural residents can build a profitable and fairly promising business. So, what to trade in a market crisis?
Experts have compiled a list of the most popular home-made products:
- Meat;
- Dairy products;
- Vegetables and fruits;
- Smoked products;
- Pickles and conservation.
This is the best-selling in a crisis in any region of our country.
If you are looking for sources of additional income, choose any products from this list and boldly enter the market with them.
Real estate
Many citizens who have additional living space are thinking about whether to sell an apartment in 2018? Experts believe that the crisis is not the best time to sell real estate, but if you see no other way out, you can try to make money from it.
Let's talk in more detail, how to sell real estate in a crisis and get a decent income from it? First of all, try to sell your apartment as profitably as possible. Invest the proceeds in the purchase of housing in new buildings at the construction stage. When the house is put into operation, the cost of square meters will rise by 20-30%, respectively, the sale of the apartment will bring you a good profit. You can also buy a house in disrepair, make major repairs in it and sell it for a much higher price.
Internet trading
Recently, online shopping has become very popular. Beginners are often interested in what is profitable to sell on the Internet in a crisis?
On the network you can trade any product:
- Food;
- Appliances;
- Shoes and clothes;
- Childen's goods;
- Flowers;
- Auto parts and more.
At first, choose 2-3 categories of goods and gradually expand the range. For example, you can add watches or jewelry to an online store for shoes and clothes.
This will allow you to increase the profitability of your business.
Childen's goods
Parents try to give their children the best. They make every effort to provide their child with a comfortable life. Therefore, children's toys and clothing are goods that never fall in demand.
If you are attracted to this market segment, before opening a store, you need to decide what is profitable to trade in a crisis.
Experienced businessmen do not advise focusing on children's clothing, because in difficult economic conditions, people are trying to save money, so they often buy used items.
In addition, babies wear clothes after their older sisters or brothers. Therefore, in the assortment of a children's goods store, clothing should not occupy more than 10% of the total volume of products.
hot baking
Can't decide what to trade in a crisis in a small town? Everything ingenious is simple. The easiest option to make money in 2018 is the street sale of hot pastries. Such a business does not require large financial investments and at the same time is highly profitable.
In order to open one stationary outlet, you need 1-2 thousand dollars. The main cost is the purchase of equipment. From one point per month, you can get 300-500 dollars of net profit.
If you expand trading on holidays in places of mass festivities, you can get a monthly profit in one day.
This is a great business idea without investment for the Crimea, which can be implemented during the summer vacation season.
Second hand
Cheap used clothes are the best option for people who can't decide what to sell in a crisis. Such a business is characterized by high profitability and quick payback.
In order to open a second-hand store, you do not need large financial investments. Rent a small space, buy a small batch of goods and get to work.
To understand what is profitable to sell in a small town, at first buy a cheap product and sell it by weight. Over time, you can add a few expensive positions and open a stock.
Competent pricing policy is a guarantee of the success of your enterprise.
Coffee machines
During the crisis, many people save money, so they try not to visit cafes and other catering establishments.
They prefer to drink a cup of coffee from a coffee machine located near the place of work or study.
Coffee machines are the easiest and most profitable option to trade in a crisis.
To open such a business, you need to purchase vending machines. If financial possibilities do not allow you to make such a purchase, at first you can rent equipment.
In addition to the coffee machine, you will also need a selection of coffee, sugar, dry cream and disposable tableware. The next important step is choosing a location.
The coffee machine can be installed in a shopping center, any educational institution, clinic, hospital, etc.
Pasta
Since recently the economy of our country has been oriented towards import substitution, before deciding what to trade during a crisis, pay attention to domestic products, in particular pasta.
These are inexpensive and tasty food products that are bought by almost all citizens of our country. The greatest demand is observed for products of the middle price segment. Usually buyers are not attached to any particular brand.
For them, quality and affordable price are much more important. Buy pasta from the manufacturer and sell it in bulk at your own markup to supermarkets, canteens, cafes and companies that prepare and deliver hot meals.
According to experts, the resale of goods as a business can bring decent profits, especially when it comes to inexpensive food products.
Educational courses
During the crisis, many people lose their jobs, so they are forced to look for other sources of income. To do this, they have to learn new professions that are in demand during a period of economic instability.
In this regard, the demand for various educational courses begins to grow. If you are thinking about what is profitable to sell in a crisis, try to offer consumers your knowledge.
Foreign language courses, playing the guitar or cutting and sewing are always in great demand, so you will not be left without making money.
In addition, you can offer your services to acquaintances and friends who may become your first students.
Educational courses are one of the most promising areas for small businesses in 2018, which opens up great opportunities for beginners.
Chinese products
Previously, many people believed that any Chinese products are consumer goods, which are not of high quality. But the situation has changed and now you can build a profitable business on goods from China. As you know, in China you can buy products 50% cheaper than in our country.
It produces everything from clothing and children's toys to high-tech medical equipment. Before starting a business with China, you need to decide what to trade in a crisis.
Experienced entrepreneurs are advised to pay attention to the following product groups:
- Shoes and clothes;
- Electronics;
- Accessories;
- Textile;
- Kids toys;
- Cell phones.
The easiest way to make money on the resale of goods from China is dropshipping. This is a great option for those who are looking for something to do at home when they are bored and make money from it.
Create your own online store, place photos and descriptions of goods from Chinese sites in it, and wait for buyers.
When the client pays for the purchase, use this money to buy the goods from suppliers in China at a lower price and send it to the address of the buyer. The price difference is your net income.
Do not forget that the best-selling goods in a crisis are essential products. Expensive goods that are not in great demand may remain unclaimed for a long time, so they will not bring you a good income.
Medical preparations
Everyone knows that medicines are essential goods. Any person who feels unwell goes to a doctor who prescribes the necessary medicines for him.
After that, he goes to the pharmacy and even buys medicines with the last money to improve his health. Therefore, if you are wondering what to sell in a crisis, open your own pharmacy.
In difficult economic conditions, sales of medicines do not fall. On the contrary, they can even grow if you replace expensive drugs with cheap domestic-made analogues.
Thanks to this, consumers will be able to save money, and you will get a good profit.
Naturally, opening a pharmacy is not easy. It is necessary to obtain activity permits (a license for the sale of medicines), as well as register your type of activity.
It will be quite problematic for aspiring entrepreneurs to open such a business because of the large start-up capital necessary for the implementation of this idea of earning. The way out of the situation is the search for investors. You can read about how to find an investor on our website.
Internet commerce: business in crisis Internet commerce: business in crisis
Personal hygiene items and cosmetics
Thinking about what to sell in the 2018 crisis, many entrepreneurs opt for hygiene items.
These are goods of daily use, which are always in demand among the population.
In order to raise the level of sales, as in the case of drugs, it is necessary to focus on the sale of inexpensive domestic products.
Let's take a closer look at what products to sell in a crisis:
- Oral care products;
- Shampoos, balms and conditioners;
- Washing powders and bleaches;
- Cleaning and detergents;
- Inexpensive perfumery;
- Natural cosmetic.
Before choosing what is best to sell in a crisis, you must first research the market and objectively assess the level of competition.
conclusions
If you properly organize your business, it will bring a decent income even during a period of economic instability.
Entrepreneurs who decide to engage in trade should remember that the best-selling goods in a crisis are budget analogues of essential products.
Source: http://KakBiz.ru/v-krizis/chem-vyigodno-torgovat.html
Trade is one of the pillars of the economy and the most popular activities in private business. It is often difficult for novice businessmen to decide what to sell in order to get the maximum profit without risk.
There is a huge number of positions and directions in which you can develop a trading network. Some of them are attractive due to their large turnover, others - with a high percentage margin, others - with a one-time profit, and others - with relative stability.
Many sellers are let down by the desire to maximize profits without considering other significant factors. Meanwhile, it is necessary to take into account not only the figures of net profit from the sale, but also the requirements for the storage of goods, consumer demand, seasonality.
In addition, a lot depends on the initial capital that you can spend on the purchase of the first batches of goods.
Which store to open?
It is not always necessary to chase the possibility of a high margin. For example, in retail chains that sell food products, the retail markup rarely exceeds 10%, but due to the fact that products are always well bought, even such a markup is quite profitable.
Naturally, when planning food trade, we must not forget that this is a perishable product that is demanding on storage conditions. Therefore, you must take care of the warehouse space and get rid of excess goods in the warehouse in time.
To some extent, this also applies to household chemicals, although the shelf life here is much longer.
Unlike food products, clothing and footwear provide the seller with a high profit, due to the possibility of a significant (up to 200%) markup relative to the purchase price.
Here, too, it is worth focusing on the average buyer, because although high-end clothing brands provide a larger one-time income, they are sold much more difficult.
In addition, the start-up capital required to purchase clothes of the middle price segment in the right assortment is much less than if you work with the premium segment.
The undoubted advantage of the clothing trade is the absence of expiration dates, but seasonality has to be paid for this. Particular attention should be paid to children's things: it is profitable to trade them, while buyers will come again and again, as their children grow up.
As for the low one-time profit, don't be afraid if your product is popular enough to be bought in large volumes. For example, a package in a supermarket rarely costs more than one or two rubles, but given that its wholesale price does not exceed 20 kopecks, it turns out that the markup is up to a thousand percent. The main thing is to provide the necessary demand.
Look for profitable options
In general, if there is sufficient buying interest, many “compromise” product categories can be found that cost five to ten times less than the selling price, and do not need to sell several thousand units to generate an acceptable income. In this regard, children are ideal consumers. Even a small outlet next to a circus or an amusement park can bring huge profits. You can sell cheap Chinese toys, cotton candy or popcorn. For example, the cost of an average glass of popcorn is 4-5 rubles (of which 3 rubles is, in fact, a paper cup), and the selling price is about 50 rubles.
An entrepreneur engaged in trade dreams that his goods would not be stale on the shelves, but would quickly find demand. But during the crisis, the financial situation of the population worsens. Accordingly, people are less likely to make purchases of non-essential goods.
It would seem that those businessmen who trade clothes, may not worry about this: they say, a crisis is a crisis, and every person needs not only something to eat, but also something to wear every day.
However, changing conditions force them to be especially careful when deciding which clothes it is profitable to trade, and which one will almost certainly not find demand. The summer period of the year is approaching.
Which clothes is it worth trading so that it quickly finds demand and brings profit to the businessman? Look at this question from the point of view of elementary common sense.
What clothes are people likely to buy, even in an environment where their financial situation has noticeably worsened? Of course, first of all - inexpensive. But the word "inexpensive" should by no means be synonymous with such words as "bad", "obsolete", etc.
That is, if a businessman focuses on inexpensive summer clothes - light trousers, shorts, shirts, T-shirts, blouses, light windbreaker jackets - and at the same time the clothes are of quite acceptable quality, his goods will almost certainly be quickly sold out.
For reliability, it is worth offering customers approximately the same assortment as last season, of course, taking into account the requirements of fashion, and if last summer the goods were quickly sold out.
As for expensive, especially exclusive, clothes - during the crisis, the demand for it drops sharply, this is inevitable. Therefore, the share of such goods in the assortment should be minimized or completely abandoned for some time until the moment of a stable improvement in the financial situation.
And what about the child clothes? On the one hand, loving parents will by no means leave their baby without the necessary things, especially considering that in the summer the kids spend a lot of time outdoors.
On the other hand, during a crisis period, the sad saying is more true than ever: “It’s not up to fat - I would be alive!”. Practice shows that during a crisis, parents are much more willing to accept worn, but still quite normal children's clothes as a gift from relatives, friends and acquaintances who have older children, rather than go to the store to buy. Therefore, to focus on the children's assortment is simply risky. Of course, you should not completely abandon children's clothing, but its share in your store should not exceed 10-15% of the total.
- how to profitably sell children's clothing
Source: https://www.kakprosto.ru/kak-819816-chem-vygodno-torgovat
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable types of business.
However, during a crisis, the question of what is profitable to trade becomes especially relevant.
Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?
To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.
Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).
Similar trends are observed in online sales (see Figure 1).
Fig.1. How e-commerce is growing in Russia*
*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%).
This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check grew by 8% and amounted to 4,050 rubles.
The number of orders also increased by 8% (growth to 160 million)
According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.
Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving.
At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high.
The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.
What do buyers want?
Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket.
So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.
Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.
At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. - In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”
According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful.
This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it.
The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a markup of 160%).
Good vision for the price
Demand for health products is consistently high.
This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop).
Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points.
Franchisors have their own production in China of kits for drawing, modeling, design, decor.
Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows what to fill it with.
The editors of Segodnya invited experts to clarify this issue.
| Souvenirs, gifts |
|
|
| Goods for pets |
|
|
| Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
|
|
| Goods for recreation and tourism |
|
|
But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in.
If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends.
This must be taken into account when choosing your trading niche.
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