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Business plans for children's development centers. How to open a children's development center

Approximate data:

  • Monthly income - 540,000 rubles.
  • Net profit - 113,730 rubles.
  • Initial costs - 80,800 rubles.
  • Payback - from 1 month (individually).
This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a small children's development center with calculations.

Service Description

This business plan provides information related to opening your own development center for children. It provides classes for children of preschool and school age. At the same time, the center has not one focus, but several, which helps to cover a large part of the population. The entrepreneur is also the director (manager) of his center. The organization does not position itself as a kindergarten, that is, children do not stay within the walls of the organization without their parents for more than 3 hours, which allows not to introduce cooks and nannies into the staff.

Market analysis

Today, young parents pay more and more attention to the development of their children. If they are satisfied with the approach of kindergartens, then only partially. Therefore, many parents are trying to find some alternative, to get additional opportunities from the outside. Someone resorts to the use of nannies and tutors. But both of these methods are very expensive.

In addition, it is very important for children at any age to communicate with their peers. This makes it possible to go through the process of socialization. The child in the team begins to associate himself with society, to look for a suitable place in it. That is why it is very important to give your child the opportunity to communicate.

Today this problem is more acute than ever. After all, modern children love fancy gadgets and toys so much. Many of them forget how nice it is to play with their peers in the sandbox.

This is the first argument in favor of the development center, but far from the only one.

In addition, in such a center a child can develop in several directions at once. For example, to engage in drawing, modeling, vocals, the development of fine motor skills and other things. That is, parents, taking their child to such an institution, will know what abilities are developing. Moreover, adults will be able to choose their own, based on the characteristics and desires of their children.

According to statistics, children aged 6 months to 5 years use the services of development centers most often.

American scientists, studying the Russian market of developing centers, found out that even during a crisis, this industry will grow.

Today in Russia there are more than 2 thousand private children's clubs and mini-kindergartens. Their number is growing every year. And this despite the fact that the state is paying more and more attention to the opening of new kindergartens. All this, because such development centers are not substitutes for kindergartens, but, on the contrary, complement them.

Today, there are 3 types of players in this area:

  1. Major franchise networks , which have a large number of points, and, consequently, are widely known.
  2. Medium networks . Such players own 5-10 small clubs located in the same region, as a rule. They also enjoy a positive reputation and demand in a particular area.
  3. Small local players , which have 1-2 objects. It is harder for them than all the others to compete in the market.

This type of business is not high margin. The thing is that it is very dependent on three factors:

  • rental cost;
  • employees' wages;
  • the cost of the services provided.

You should not be sprayed immediately on all kinds of activities. We, in order to reduce costs, have abandoned leisure activities and the concept of a mini-garden. Therefore, you can think about subleasing the premises. For example, with a private kindergarten that does not work in the evening, or a school under an official contract. This will be a great opportunity to save on rent.

Potential consumers: these are active and independent parents under the age of 35 who pay attention to raising their own children. If we talk about social status, then it must be said that most often these will be people with an average income and above average.

At the end of the analysis, I would like to provide data on why people refuse to use the services of children's development centers.

SWOT analysis

Before opening your own developmental center for children, it is necessary to conduct a thorough analysis of internal and external factors. Many of them can cause failure. To protect yourself, you need to study the features of the market for this type of service, your region.

External factors include:

  1. Possibilities:
  • Providing a wide range of services.
  • Opportunities to expand your own business.
  • Work in the "useful" sector of the economy.
  • Opportunities to attract investors to develop your own business.
  • Wide range of customer acquisition opportunities.
  • State support.
  • The possibility of obtaining subsidies for the opening and development of their own production.
  • Lack of bureaucratization in this area of ​​the economy.
  • Growth in demand even during the economic downturn in the country.
  • Low financial barriers to market entry (almost non-existent).
  • Ease of paperwork.
  • No need to obtain a license (for our type of development center).
  • Strict requirements for the premises and staff in terms of ensuring the safety of life and health of children.
  1. Threats:
  • High level of competition.
  • There may be changes in legislative acts, as a result of which the work of the center may be suspended.
  • Decline in the income level of the population and, as a result, a decrease in demand for the services provided.

Do not underestimate the internal factors. Sometimes they play a decisive role, and it is almost impossible to change everything at once. Therefore, it is necessary to constantly analyze the activities of your development center. So, internal factors include:

  1. Strengths:
  • It is possible to expand the business, add new services.
  • Selection of a territory favorable for work in terms of competition.
  • The location of the center on the school grounds allows many parents to be attracted through word of mouth and advertising within the walls of the school.
  • Opportunity to establish cooperation with school teachers.
  • Possibility of cost increase.
  • Teachers have experience working with children.
  • Availability of courses that improve the qualifications of teachers working in the center.
  • Ability to reduce fixed costs.
  • The possibility of involving parents whose children go to the school where classes will be held.
  • No need for repairs.
  • No need to buy furniture.
  1. Weak sides:
  • High responsibility for children.
  • There may be a lack of staff motivation.
  • Need to find staff.
  • Lack of own client base.
  • Lack of programs to work with children.

Opportunity Assessment

So, as mentioned above, classes will be held on school grounds after school. This makes it possible to seriously save on rent, renovation of the premises, because the classes correspond to all SanPins. In addition, you can arrange classes with teachers who have extensive experience working with children.

When choosing a school, it is important:

  • that the institution does not work on the second shift;
  • so that the location is successful (it is better to choose the city center).

In addition, parents will be more confident in the classes held at the educational institution.

So, our institution will work according to the following schedule:

Total: 28 hours a week; 120 hours per month.

To conduct classes, we will rent 2 rooms, in each of which classes will be held in groups of 8-15 people.

Organizational and legal aspects

  1. . We pay a state duty in the amount of 800 rubles. OKVED codes can be:
  • 92.51 - organization of club-type institutions;
  • 93.05 - personal services.
  1. You can apply UTII or. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
  2. In accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulation on Licensing Educational Activities”:

“Educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activity not subject to licensing».

Therefore, we do not need to issue a license.

  1. You don’t have to get permits for the premises either - the school regularly undergoes such checks. However, during the school year, Rospotrebnadzor may conduct scheduled inspections, which should be reported to the school management.
  2. What is important, you don’t have to conclude contracts for garbage collection, deratization and others, because they are all concluded between the school and organizations.
  3. It is worth taking care of renting a room and storing the necessary supplies for work.
  4. Teachers can be hired not by a work book (after all, they probably already have a main place of work), but by contract. Therefore, it is worth taking care of drawing up such an agreement and job descriptions in advance.
  5. It is also necessary to develop agreements with parents whose children will visit the institution. It is better to attach payment receipts to them for the transfer of funds. Therefore, it's better. Yes, and the school will have to pay through it.
  6. In fact, KKM is not needed.
  7. Do not forget to take care of the presence of a small office for the administrator to be there. It can be quite small and in any of the districts of the city. After all, the main task will be receiving calls, paperwork. If necessary, he will travel to an educational institution.
  8. We do not forget about the availability of medical books for all employees and the timely passage of medical examinations.

Marketing Plan

After we have decided on the legal side, we need to think about ways to promote our own center. The most effective include:

  • Creation and promotion of your own website with parallel maintenance of your own group in the social network. At the same time, contextual advertising can be used for promotion.
  • Placement of information within the walls of the school. And, as a rule, you can do it completely free of charge. It is worth looking into neighboring institutions - schools, kindergartens.
  • Posting ads on nearby houses. After all, it is important for parents that the location of the classes is located not very far from home.
  • Placing information in local newspapers. Moreover, you can place not only advertising, but also information about working teachers, the methods used, and the results.
  • Placement of information on various thematic forums of the city, bulletin boards.

It should be noted that word of mouth will play a huge role, because mothers love to share information with each other so much.

Do not neglect trips to nearby kindergartens - it is better to find out about the planned meetings in advance and come at the right time to the right place.

Calculation of projected income

Please note that these are average figures. It should be borne in mind that at the beginning the number of children will be much less. During the summer there may be no classes at all. Be sure to take this into account when calculating in your business plan.

Production plan

So, the entrepreneur will not have to make repairs, as well as purchase furniture. It remains only to register as a private entrepreneur, hire employees and purchase the necessary methodological material. This can include various notebooks, copybooks. If we are talking about drawing classes, then you will need consumables for teachers.

As for wages. It is better for teachers to set piecework wages in order to motivate them to attract children to the center and conduct quality classes.

The administrator can also set a salary as a % of the total income so that he actively works with the group and sites of the children's center. Meetings can also be entrusted to him or the entrepreneur himself can do this. He will work 5 days a week.

Salary will be as follows:

Teachers (10 people) - 50% of the proceeds from classes, including taxes. Total: 270,000 rubles for all. It turns out 27,000 rubles per person, despite the fact that they lead 12 hours a week each.

Administrator: 10,000 rubles + 3% of total revenue. Total: 10,000 + 540,000 * 0.03 = 26,200 rubles.

organizational plan

Financial plan

  • Profit before tax: 540,000 - 406,200 = 133,800 rubles.
  • Tax (we calculate the simplified tax system 15% of the difference between income and expenses): 133,800 * 0.15 \u003d 20,070 rubles.
  • Net profit: 133,800 - 20,070 = 113,730 rubles.
  • Profitability: 113,730/540,000*100% = 21.06%.
  • Payback period: 80,800/113,730 = 0.71. Therefore, the project will pay off in less than a month. But do not forget that at the beginning the number of visits may be less, and, consequently, the payback period will increase slightly.

At the initial stage, the percentage of attendance can be 30-35%.

Risks

Of course, it doesn't always turn out to be as rosy as we would like. Therefore, it is very important to study the possible risks before starting work and try to protect yourself from them as much as possible. So, what are the risks in this area:

Bad choice of location.

This factor can lead to low attendance, and, consequently, to low profitability or even losses. We chose to work at a school, which significantly reduces the cost of renting a room and helps as a free advertising platform.

In general, this option is practiced today by many enterprising beginner development centers. Only then they think about long-term lease of a separate room.

Possible changes in legislation.

Indeed, this can bring a lot of worries, including paralyzing the work of the center for an indefinite period. Avoiding risk is quite difficult, although the likelihood of its occurrence today is not so high. But you can think about the development of areas that are subject to licensing.

Possible lack of personnel.

This factor is the most important. No teacher, no process. Therefore, it is very important to start looking for staff in advance. It is also necessary to think about the development of a motivational policy. In our case, it is much easier to solve the problem, because most of the staff will be school employees. For them, these are both native walls and an opportunity to get a very significant additional income.

Responsibility for the health of children.

No accidents are acceptable here. Therefore, it is important to instruct staff, parents and children.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of this project is to open a children's developing club to provide a range of services in the field of additional education for children in a city with a population of more than 1 million people. The main source of income is payment for attending classes.

The growth in the birth rate, the popularization of preschool education, government support and the social significance of this area make it quite attractive for entrepreneurship. In addition, with favorable project implementation, it is possible to achieve high profitability and return on investment.

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The mission of the children's club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future.

For the implementation of the project, a room with a total area of ​​150 sq.m., located in a residential area of ​​the city, is rented. The rent is 110,000 rubles / month.

The volume of initial investments in the opening of a children's development center is 740,000 rubles. Investment costs are directed to the purchase of furniture and equipment, advertising promotion of the company and the formation of a working capital fund until the project reaches payback. The bulk of the required investment is in equipping the learning space. Own funds will be used to implement the project.

Financial calculations take into account all income and expenses of the project, the planning horizon is 5 years. According to the calculations, the initial investment will pay off after 5 months of work. It is planned to reach the planned sales volume at the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. Monthly net profit upon reaching planned sales is about 900 thousand rubles, and the annual net profit for the first year of operation is 6.7 million rubles. At the same time, sales have a pronounced seasonality: in the summer months, there is a decrease in sales. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project


The yield index is greater than one, the net present value is positive and amounts to 3,963,197 rubles, which indicates the investment attractiveness of the project.

2. DESCRIPTION OF THE INDUSTRY

Today in Russia institutions of additional education for children are becoming especially popular. This trend is associated, firstly, with an increase in the birth rate in the country, secondly, with a lack of places in public kindergartens, and thirdly, with the low quality of preschool education in these institutions.

The development of the market for private gardens and developing clubs began in the mid-2000s, which was caused by an active growth in the birth rate. Over time, the prospects of the market were appreciated by many - the market began to fill up with players who began to conquer consumers with different income levels. If earlier the services of private kindergartens and similar institutions were regarded as an expensive service for the wealthy category of the population, then the current market covers a wider audience - now almost everyone can find an option suitable for their budget.

The demographic situation in the country supported the market of children's development centers and private kindergartens. In recent years, Rosstat has noted an annual increase in the birth rate by 3%. At the end of 2016, 1 million 860 thousand people were born in Russia.

Peak natural population growth in the country occurred in 2012, and the peak of increased competition among children's development centers shifted to 2014, when the market outgrew the stage of formation and entered the stage of maturity. Today in Russia there are more than two thousand children's development clubs and private kindergartens, and the market structure is represented by various players: large franchise networks (more than 30 points of presence), small-scale networks (up to 5-10 objects) and local players with 1- 2 points.

Despite the current crisis, the segment of private children's education feels quite confident. According to experts, this business is able not only not to decline, but also to grow during the crisis. This is due to the fact that most consumers believe that children cannot be saved, and therefore do not plan to stop investing in their development and education.


Thus, the business of preschool education for children is a promising direction that takes into account the main social and economic trends. However, the supplementary preschool market is characterized not only by a growth trend, but also by imbalance and high competition in many programs. The main problem of the market is the low share of private business, which is only 3-5% of the total number of organizations. The Agency for Strategic Initiatives identifies a set of barriers that impede the development of the market for additional education for children:

Lack of state statistical accounting in the industry;

Excessive requirement in regulatory documents (SanPins);

Complicated licensing procedure;

Shortage of qualified personnel;

Low awareness and disunity of industry entities;

Lack of advanced training programs and certification of employees in the field of additional education.

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At present, the development of the market of additional education for children is being updated in Russia. The state is developing measures aimed at supporting entrepreneurship in the field of preschool education. The amendments to the draft laws and the measures taken by the Government to develop the non-state sector of preschool education should become an additional driver for the growth of the segment. State support for small and medium-sized businesses operating in the field of preschool education is expressed in the provision of subsidies and tax benefits.

Increasing the availability of various areas of additional education is one of the priority tasks for the development of domestic education. According to statistics, the proportion of children in Russia who receive training on the basis of additional education is 49%. Federal target program "Development of additional education for children in the Russian Federation until 2020" provides for the growth of this indicator to the level of 70-75%. In accordance with these goals, the market for additional education is developing. At the beginning of 2015, the market volume reached 231.4 billion rubles, having increased by 18.5% over the year. Growth drivers were an increase in the natural volume of the market and an increase in the cost of services.

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Thus, it is possible to highlight the advantages and disadvantages of this business. The benefits include the relevance of the business; stability; low susceptibility to crises; state support for preschool education. Among the shortcomings, one should single out the difficulty in the selection of highly qualified personnel; high level of competition; the need for the presence of an entrepreneur in business; low marginality due to the cost of rent, wages of employees and the cost of services provided. Nevertheless, the opening of a children's developing club is assessed as a promising line of business, which is characterized by a stable income and social significance.

3. DESCRIPTION OF KIDS CLUB SERVICES

The Children's Development Center is an institution where classes are held with the child to develop intellectual abilities, social communication skills, creativity, creativity, concentration of attention and engage in various types of creativity (singing, modeling, drawing, dancing, etc.). There are both multidisciplinary centers covering a wide range of services, as well as narrowly focused centers focused on certain segments of preschool education.

Table 2. Description of the services of the child development center

Age group

Description

General developmental activities for young children

Classes are aimed at the sensorimotor development of children, the development of coordination of movements and fine motor skills, the development of speech;
creative classes in drawing, modeling, appliqué, etc.

Music lessons

An integrated lesson with musical accompaniment, using various techniques.

Complex developmental classes

groups: 3-5 years old, 5-7 years old

Comprehensive programs, as well as individual areas: creative workshop, sand therapy, English, children's fitness, drawing, musical development, fairy tale therapy.

Preparation for school

Classes with a psychologist, the development of mathematical abilities, the development of speech, the basics of reading and grammar.

Creative and intellectual development

Chess, English, drawing, school of intelligence development.

Child psychologist

Individual and group lessons, family consultations.

Individual lessons and consultations with a specialist.

This project involves the opening of a children's developing club with a wide range of services, which allows covering a large part of the population. Expanding the range of the center's services does not require large additional costs - it is important to carefully study the programs for each group. Classes are designed for different age groups:

    children from 2 to 3 years;

    children from 3 to 5 years;

    children from 5 to 7 years old;

    pupils.

Each group has its own program and specifics of conducting classes. The planned list of services is shown in Table 3. Of course, this list can be expanded with pottery modeling, and various areas of dance, and physical training, and a school of success, and a culinary workshop, and vocal classes, and a theater school, and a chess studio, and also in other areas.

In addition, on the basis of the children's studio, master classes and trainings for adults can be held: a development school, psychological trainings, body ballet, yoga, gymnastics for pregnant women, and more.

The format of the children's club provides a wide range of services. To decide on their list, you need to form the concept of your club (family club / school for creative development / preschool education or another direction). It is also recommended to study the offers of competitors in order to introduce a competitive service in your club.

Tuition fees vary depending on the service. The more relevant and unique it is, the more expensive it is to attend (usually, this is due to higher salaries for teachers). The average cost of 1 visit to classes is 400 rubles. The club also assumes the validity of subscriptions for a month (8-12 lessons, depending on the program). Its cost is calculated based on the amount of 1 visit and a 15% discount. That is, if a subscription is purchased for 8 classes worth 400 rubles each, then the total price of the subscription will be 2700 rubles.

4. SALES AND MARKETING OF THE KIDS CLUB

The target audience of the children's developing club are various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by parents of preschool children. The presence of programs for different ages and the average price segment allows you to cover a large audience.

The purpose of the children's developing club is to provide a wide range of services for preschool education for children. The mission of the club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future. In accordance with the mission, the specific tasks of the children's developing club are also determined:

Creating a favorable developmental environment in which the child will feel comfortable;

Development of the child's interest in independent knowledge of the world;

Creation of favorable conditions for the development of the child's abilities;

Creation of a psychologically comfortable environment;

Socialization of the child;

Individual approach to each child.

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Having a clear positioning in the market, you can develop an advertising promotion program. The initial step is to conduct a SWOT analysis to identify the strengths and weaknesses of the institution. This will allow you to adjust marketing directions and identify key promotion methods.

Table 3. SWOT analysis of a children's developing club

Inner sides

Strengths:

1) The possibility of expanding the range of services;

2) Possibility of choosing a territory favorable for doing business;

3) The possibility of establishing cooperation with school teachers;

4) A wide range of services to cover a large target audience;

5) Teachers have experience of working with children.

Weak sides:

1) Lack of own client base;

2) High responsibility for children;

4) The need to look for staff and difficulties in finding qualified teachers.

External sides

Possibilities:

1) Opportunity to expand business;

2) State support for a socially significant project;

3) The possibility of obtaining subsidies for the opening and development of a socially significant business;

4) Growth in demand even during the economic downturn, which guarantees the stability of income.

1) High level of competition in the segment;

2) Decline in the income level of the population and, as a result, a decrease in profits;

3) The likelihood of changes in legislation and tightening of requirements that will complicate production processes.

Thus, in order to realize its potential, a children's developing club must develop a customer base, offer the audience author's methods that make it possible to distinguish it from competitors, and also attract highly qualified personnel to work.

Since at present a clear system of consumer requirements has not yet been formed in this segment, customers, when choosing a particular children's development center, rely on the reviews of acquaintances, search through the Internet and social networks, where you can find the information of interest. Thus, advertising for a children's center should contain as much useful information as possible, on the basis of which potential customers can form an opinion about your institution.

For a children's developing club, the most effective promotion tools will be:

1) Creation and promotion of your own website with parallel maintenance of your own group in social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of the club's services, but also should contain useful information - these can be training tips, various articles telling about the benefits of a particular activity, etc. Practice proves that the provision of useful and, most importantly, free information by a company increases the degree of loyalty of potential customers. Through social networks it is convenient to carry out various promotions and bonus programs.

2) Placing ads in schools, public kindergartens and other places where the target audience is concentrated.

3) Posting ads in houses that are geographically close to the institution. In this case, advertising in elevators is most effective.

4) Placement of information in local newspapers - this can be not only a commercial announcement, but also a whole article telling about your business, teachers, methods, results, etc.

5) Placement of information on various thematic forums in cities.

6) Participation in various recreational activities, active social work, sponsorship in projects.

7) Provision of additional services. This can be a free trial class or a video surveillance service that allows parents to follow the progress of their child's classes online.

8) A testimonial contest that allows you to spread the word about your kids club, use the word of mouth tool and attract new customers.

Since the competition in the segment is quite high, it is necessary to carefully consider the advertising strategy. An approximate plan for promoting a children's developing club is presented in Table 4. According to the calculations, it is planned to spend 56,000 rubles on promoting the club. The main part of promotional activities is planned for the first months of the opening of the child development center.

Event

Description

Costs, rub.

Create your own website

The site should reflect the description of the services and benefits of the children's club, its mission, goals and objectives, photo and video reports, the cost of services, reviews, a list of methods used, teaching staff, contacts and address

To do this, it is supposed to create advertising material (flyers / booklets) and distribute it in places where the target audience is concentrated (schools, kindergartens, shopping centers, etc.). Costs include the cost of creating and printing flyers, as well as wages for promoters.

Internet promotion

Creation of accounts on social networks VKontakte and Instagram, where useful information about various club services, promotions, events, reviews, etc. will be posted. A contest is planned to be held on the basis of Internet sites (it is possible to hold a contest for the most creative review, a contest for children's drawings, a contest for family photos, etc.). The main prize in the competition is a free visit to a master class or a monthly subscription to one of the club's programs.

An active marketing strategy allows you to accelerate the process of recoupment of funds invested in opening a children's developing club. It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result.

Predicting the volume of sales in a children's developing club is quite difficult. It depends on the qualifications of the selected teachers, and on the schedule of classes. Usually, the time for group 1 is 60 minutes. It is planned that the area of ​​the children's club will allow for 5 classes at the same time. Each group consists of 7-12 people (average 9 people). The 10-hour work schedule and the club's class schedule allows for an average of 20 lessons per day. Based on these data, the planned sales volume per month will be: 20*30*9*400= 2,160,000 (rubles). It is possible to achieve such indicators with sufficient occupancy of the club, the availability of the necessary teaching staff, sufficient space for organizing several classes and a flexible class schedule. Also, when planning sales, it should be taken into account that sales in the preschool education segment have some seasonality: they decrease in the summer months and grow in the autumn-winter period.

5. KIDS CLUB PRODUCTION PLAN

The opening of a children's development center includes the following steps:

1) Registration in state bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. However, in accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulations on Licensing Educational Activities”: “Educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activities are not subject to licensing. Therefore, you do not need to purchase a license to open a children's developing club.

However, there are certain requirements for the institution of additional education for children that must be observed:

The premises of the club must be suitable for the purposes of training in terms of all established standards (number and minimum area of ​​​​rooms, the presence of a separate entrance, etc.). This information can be found in SNiP and SanPiN. It must also comply with all fire and sanitary safety standards (repair using recommended materials, availability of fire alarms, fire extinguishing agents, proper lighting, comfortable temperature conditions, etc.);

Furniture and equipment must comply with sanitary standards and safety criteria;

The availability of educational programs that meet state standards, as well as a preliminary schedule and information about the teaching staff. Teachers must have education in the profile and qualifications, which is documented. It is also necessary for all employees to have medical books and timely medical examinations.

To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

85.41.9 - Other additional education for children and adults, not included in other groups;

90.04.3 - Subgroup "Activities of club-type institutions: clubs, palaces and houses of culture, houses of folk art."

2) Location and choice of office. Unlike most commercial premises, for a children's development club, location according to high traffic is not so important. Classes here are planned in advance, spontaneous sales are not typical for this type of activity. A winning option for placing a developing children's center is a building in close proximity to kindergartens and schools where the target audience of the studio is present. It is also desirable to have a kids club in a residential area - this will not only reduce the cost of renting a room, but will also become a more convenient visiting option for customers.


The main thing is to choose a room that would meet all the requirements. When choosing a room, it is necessary to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics.

To organize a children's club, several isolated rooms are required:

A hall with a comfortable waiting area with hangers or lockers for clothes and change of shoes; sofas or banquettes for changing shoes and waiting;

The rooms where classes are held should be bright and equipped with all the materials necessary for the learning process. Work desks, play area, specially equipped classrooms. Since the range of services of the development center is quite diverse, the design of the classes is different - for some classes a small room with a soft carpet will be enough, for others an equipped class will be required.

A bathroom that provides for the presence of children's sinks.

In this project, it is planned to place 8 isolated rooms:

Class for the younger group;

Class for creative work;

Class for dancing, acting, fitness;

Two classrooms for studying at desks (chess, English, mathematics course, preparation for school);

The office of a psychologist and speech therapist for individual consultations;

Hall, where there are storage lockers and sofas for waiting and a small play area;

Bathroom.

Accordingly, the total area required is about 150 sq.m. To implement this project, it is planned to rent an office with an area of ​​150 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 110 thousand rubles for a city with a population of about 1 million inhabitants. If you plan to acquire the ownership of such premises, then the estimated cost will be 6.5 million rubles. Since the landlord leases the premises with repairs, there will be no additional costs for repairs. 8,000 rubles were allocated for the design of the sign.

3) Selection of personnel. For a children's developing club, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. The main problem when opening such an institution lies precisely in the small number of highly qualified specialists. Therefore, it is recommended to engage in the selection of personnel at the stage of business planning. It is obligatory that the teachers of the club have a pedagogical or psychological education. It should be noted that when drawing up training programs, knowledge in the psychological, pedagogical and creative fields will be required.

4) Purchase of equipment. To organize the educational process in the club, you will need different equipment: furniture, various props for classes, training material. Desks and chairs will be required for classes, mirrors for a dance class, sports equipment for children's fitness, etc. It is possible to form a clear list of the necessary equipment and calculate the costs for it when specific educational programs are determined. Table 5 provides a summary of the equipment. Thus, the cost of equipment and technical equipment for the children's center will amount to 400,000 rubles.

Table 5. An approximate list of equipment for a children's developing club


6. ORGANIZATIONAL PLAN OF THE CHILDREN'S CENTER

The working hours of the children's center are from 9:00 to 20:00.

For the functioning of the studio, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process and the impression of the club as a whole depend on their professionalism and sociability. Based on the prepared implementation plan and a certain range of services, the teaching staff should include:

Junior group teacher

Music group teacher;

Choreography teacher;

School teacher for the development of intelligence;

English teacher;

Two educational psychologists;

Speech therapist-defectologist;

Painting teacher.

The work schedule of teachers depends on the schedule and the occupancy of the groups. For teachers, a rolling work schedule is offered, since the frequency of classes in groups is 2-3 times a week.

The position of administrators involves shift work - 2 through 2, so you will need to hire two employees. The requirements for the administrator are limited to a high level of discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the studio with the necessary equipment.

The cleaning lady is expected to be part-time.

It also needs a head of the studio, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty. In this project, an individual entrepreneur performs all managerial functions and maintains accounting records.

The total payroll will amount to 426,000 rubles.

Table 6. Staffing and wage fund of the development center

7. FINANCIAL PLAN OF THE KIDS CLUB

The financial plan takes into account all income and expenses of the project, the planning horizon is 5 years.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs of arranging the premises, purchasing equipment and furniture, purchasing educational materials and forming working capital, which will cover the losses of the initial periods. The initial investment for opening a children's club is 740,000 rubles. The project is financed by equity. The main investment cost items are shown in Table 7.

Table 7. Investments in the opening of a children's development center

Variable costs consist of the cost of materials that are used in the learning process. These costs are minimal and amount to 20% of the cost of 1 lesson - 80 rubles.

Fixed expenses consist of rent, utilities, payroll, advertising and depreciation. Of these, almost 75% of the costs are for the salaries of teachers. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 8. Fixed costs of a child development center

Thus, fixed monthly expenses were determined in the amount of 570,400 rubles.




8. PERFORMANCE EVALUATION

The payback period of the development center with an initial investment of 740,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 900,000 rubles. The target sales volume is expected by the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. The annual volume of net profit for the first year of operation will be about 6.7 million rubles.

The net present value is positive and equal to 3,963,197 rubles, which makes it possible to speak about the investment attractiveness of the project. The internal rate of return exceeds the discount rate and is equal to 37.07%, and the yield index is 5.36. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the children's development center determines the following external risks:

Reaction of competitors. There are various institutions that provide continuing education services. Among them are large, promoted centers, which threatens not only with the loss of some potential customers, but even with ousting from the market. To minimize this risk, it is necessary to form your own client base, have unique offers, constantly monitor the market, and have a customer loyalty program;

An increase in the cost of rent, which will increase fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;

Decreased effective demand. Since the cost of additional education is not classified as a priority, they can be excluded in order to save the family budget. In other words, with a drop in the income of the population, there is a possibility of refusing the services of the club. You can minimize this risk with the help of discount promotions and the formation of loyalty programs. However, this risk cannot be completely avoided due to the specifics of the services provided;

Changes in legislation, which may lead to the complication of business processes. This risk cannot be managed. Therefore, it is necessary to take it into account and form a budget in case such risks occur.

Internal risks include:

Responsibility for the health and safety of children. The presence of an unpleasant incident can significantly affect the business reputation of the institution and lead to significant problems. Therefore, in order to avoid such situations, it is necessary to conduct a thorough briefing for both teachers and parents;

Failure to meet the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

Lack of qualified specialists. This risk can be mitigated by monitoring employees of schools, art, music and choreography schools, university graduates in the required specialties, careful selection of employees and favorable working conditions that can attract high-quality personnel;

Decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from the clients of the institution and taking corrective measures.

Summarized data on the analysis of the risk component of the project are shown in Table 9. Thanks to the quantitative risk assessment, it is possible to establish what should be focused on and what measures should be taken to minimize losses.

Table 9. Quantitative Risk Analysis

Name of risk

(risk groups)

Probability of occurrence (0-1)

The significance of the risk for the activities of the enterprise (0-10 points)

Risk assessment (item 2*item 3)

Reaction of competitors

Problems with rent

The fall in effective demand

Changes in legislation

Responsibility for children

Failure to fulfill the sales plan

Shortage of qualified personnel

Decreased reputation

  • Marketing plan
  • Financial plan
  • Preparation of documents
  • Registration of a license
        • Similar business ideas:

Business plan for organizing a children's development center on the ground floor of an apartment building.

How much money is needed to open a children's development center

The cost of organizing a children's center will differ dramatically depending on which premises the business is opened in: rented or own. The first option will allow you to save a lot at the start, but fixed costs will be much higher, because one of the main cost items for developing centers is rent. In addition, the rented premises will not allow you to expand your business to the fullest (for example, to make a complete redevelopment), since investing in someone else's premises is not the best solution. The costs of organizing a children's development center in a rented room, according to the calculations of the business plan, will be the sum of:

  • Deposit for renting a room of 100 sq. m. (3 months) - 90 thousand rubles.
  • Repair and design of the premises - 600 thousand rubles.
  • Purchase of furniture (cribs, tables, chairs, cabinets) - from 150 thousand rubles.
  • Purchase of office equipment - from 70 thousand rubles.
  • Purchase of educational games, sports equipment, manuals and stationery - from 35 thousand rubles.
  • Advertising of the center (website, outdoor advertising, distribution of leaflets and booklets) - from 100 thousand rubles.

Total - 1,045,000 rubles.

Marketing plan

The market of pedagogical and developmental services for children is quite promising. In most cities of Russia, parents have to wait in line for children from several months to several years. This is a very long time, and the child also needs communication with other children, developing games and education. There is no doubt that a well-organized development center will be in demand. In such centers, as nowhere else, children's creative abilities, visual-figurative thinking, fine motor skills, musical abilities and communication skills are developed better. A very important role in the success of the business is given to advertising the services of the center. One of the most effective ways of advertising is posting ads on the entrances of apartment buildings, distributing advertising booklets to parents (for example, near a toy store), advertising on the Internet (through a website and a contact group). Cooperation with children's cafes, paid playgrounds, and toy and children's goods stores can give a certain effect. The cost of a child's stay in a developmental center with a parent costs an average of 300 rubles per hour, without a parent (with a teacher) - 700 rubles per hour. Subscriptions are also offered: an average of 7,000 rubles for eight three-hour lessons per month. The price also depends on the age of the child. Educational activities and games for young children (from 1 to 3 years old) cost almost twice as much as for children from 3 years old. Temporary stay groups for children are not all that centers can earn on. Since the kids are brought to the development center only on weekdays, the room is idle on weekends. But even this time can be put to good use. For example, rent out for children's parties, birthdays, hold competitions for children and mini-concerts.

Step-by-step plan for opening a private developmental children's center

As a premise, the first floors of multi-apartment residential buildings are best suited. It can be 3 - 4-room apartments with an area of ​​90 sq. m. Renting such facilities is much cheaper than the premises in the central part of the city. In addition, the location in a residential area allows you to attract customers from all over the microdistrict. That is, parents can bring their children to the center after walking just a few meters. The room is divided into several playrooms for groups of 5-7 people, a room for staff (teachers) and a toilet. Be sure to equip a separate entrance (not from the entrance). Ideally, if there is an equipped playground near the house where the center is located. For the work of the center, experienced and responsible teachers who can work with children are needed (and not all people can do this). The staff of the center should include a director, a psychologist, a teacher of creativity, a speech therapist (you can come), educators. The services of an accountant and a cleaning lady can be outsourced.

What system of taxation to choose for business registration. OKVED code

This activity is not subject to licensing, however, teachers are required to have a document confirming their professional training (in case of an unscheduled inspection). As an organizational form, it is optimal to register individual entrepreneurship. OKVED code - 85.32 "Provision of social services without providing accommodation." As a taxation system, you can use UTII, or USN, without the use of a cash register.

Financial plan

Let's proceed to the calculation of indicators of economic efficiency of the development center. Fixed monthly expenses

  • Room rental - 30 thousand rubles.
  • Salary + insurance contributions (5 people) - 130 thousand rubles.
  • Utilities - 10 thousand rubles.
  • Taxes (UTII) - 10 thousand rubles.
  • Consumables (stationery, toys) - 5 thousand rubles.
  • Other expenses - 10 thousand rubles.

Total - 195 thousand rubles.

How much can you earn by opening a private developmental children's center

  • The cost of an hour of stay (class) is 300 rubles.
  • The number of redeemed hours per day - 40
  • Revenue per month (22 working days) - 264,000 rubles.
  • Income from the sale of toys and educational games - 10,000 rubles.
  • Income from holding holidays on weekends - 20,000 rubles.
  • The total monthly income is 324,000 rubles.

Net profit: 294,000 - 195,000 \u003d 99,000 rubles. The profitability of the business, according to the business plan, is 33%. The return on initial investment, taking into account the period for business promotion (6-8 months), is 18-20 months.

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The choice of equipment for the children's center

The main criterion that must be followed when choosing furniture and equipment for a children's development center is its compliance with sanitary standards. Be sure to check the certificates for all purchased products. The next important points are the specialization of the institution and the age of its visitors. For the comprehensive development of children, you need to purchase:

  • furniture;
  • educational games;
  • Sports Equipment;
  • study guides;
  • equipment corresponding to the specialization of the children's center.

In addition, to perform administrative functions, organize accounting, etc. you need to buy office equipment, software, stationery and furniture.

Preparation of documents

The organization of the activities of the developing children's center is carried out only if the following papers are available:

  • standard business registration documents;
  • the Charter of the institution;
  • licenses (if educational activities are carried out according to the preschool program);
  • documents on pedagogical education of the business organizer;
  • permits from Rospotrebnadzor and the fire inspectorate (the premises of the center are being checked);
  • contracts with service companies (garbage removal, disinfestation, disinfection, etc.).

Also, the employees of the center must have documents confirming that they have the right to work with children.

Registration of a license

If you plan to teach children in a preschool education program, you will need a state license. To obtain it, you must write a corresponding application to the Department of Education of your region, prepare documents (the list will be provided by the department's employees) and pay the state duty.

In the modern world, there is a tendency to increase the popularity of goods and services, one way or another related to children. First of all, this concerns the development of babies - various kinds of toys, educational programs, children's equipment, etc. are in high demand. Another popular area is children's development centers, which give young children the opportunity to gain new knowledge and acquire some skills.

An important feature is that the owner of such a business most often develops training methods himself, teaches or constantly participates in maintaining functioning, interacting with staff, customers, etc. Love for children is the basis for this format of doing business. For example, such a business may be suitable for a family with young children who are willing to spend a lot of time organizing.

General information about the project

From the point of view of business organization, children's centers are a promising direction, since they are characterized by demand from parents of children aged from one to 8 years. At the same time, they are designed for both people with high and middle income levels, since depending on the region and some other factors subscription price is from 2000-2500 rubles (designed for 8 lessons).

The developing center has a large number of differences from the usual one. Firstly, it is characterized by a wide choice of different programs, each of which is characterized by the fact that the material is presented at a very high level. Secondly, children are developed by more highly qualified workers, whose activities are primarily aimed at meeting the needs of customers.

By law, such centers do not belong to institutions providing educational services and therefore do not require a license. The only exception is the case if the name of the center contains the words "educational" or "teaching". At the same time, all such institutions are divided into 2 main types:

  • narrowly focused- they involve the use of various teaching methods aimed at mastering one of the areas of activity (this can be drawing, physical training, learning languages, etc.).
  • general plan- in this case, the center offers a number of different programs for the comprehensive development of children.

It is important to note that children's centers are often divided into different formats, among which are a mini-center, a studio and an extended format.

  • In the first case, small investments are needed, since often the rent takes place in already existing teenage leisure centers, which are most often municipal (their feature is work in the afternoon). The downside is the time limit.
  • The studio is characterized by the use of a small room (about 50-60 sq m), where the founders work independently (in this case, 3-4 people are enough, including the owner).
  • Finally, the extended format involves the presence of several training rooms and allows you to attract more clients, but at the same time it is costly both at the stage of organization and in the process of functioning.

You can watch a detailed story about the organization of this institution in the video:

Market analysis and location selection

To open a development center, it is necessary to identify potential competitors. A special advantage of such an institution is the almost complete absence of similar companies. So, among the possible competing firms can be identified:

  • Ordinary kindergartens- plus is lower cost and full-time employment of children. However, there are more children in groups, which negatively affects the development efficiency, there are age restrictions, and the qualifications of teachers are often lower.
  • - provide quality services at a high level of pay. The direction is just beginning to develop, so a very limited set is carried out in groups. Accordingly, despite the good quality of services, private gardens take on a minimum number of clients.
  • Sport sections are a relatively inexpensive alternative for organizing the development of children, but do not meet the requirement for the complexity of education.
  • Mugs in various training centers - often conducted by non-professional teachers, but simply by people who have mastered a particular skill well (for example, some kind of creative technique). In addition, they are often not held regularly. The advantage is the possibility of frequent change of occupations and low level of payment.
  • Fitness clubs, providing children with the opportunity to visit the pool and some activities (wrestling, dancing, health programs), have the same advantages and disadvantages as sports sections.
  • Children's camps(mainly for the period of summer holidays) - involve the complete immersion of the child in the life of the camp, which is not always acceptable to parents. In addition, the payment for them is high and not always acceptable for families with low incomes.

As for the location, it is necessary that it satisfies the conditions of passability and convenience. In addition, it is selected based on the target audience and the planned number of children who will attend the center.

Finally, the main factor is the need to comply with a number of requirements, among which stands out the fact that the center must be located in a separate independent block (this can be an apartment designed for non-residential premises or a separate building). From the point of view of fire safety, it is necessary that there are 2 exits. In addition, there are restrictions on the height of the room, temperature conditions, etc.

Preparatory work

As for the requirements for the interior decoration of the room, first of all, it is necessary to pay attention to the decoration of the walls and floor. Thus, the smoothness of the walls and their ability to withstand wet cleaning, along with the absence of cracks and defects in the floors, are mandatory conditions. At the same time, absolutely all sockets should be located at a height inaccessible to children - classically it is 1.8 m.

The room should be divided into several zones. Among them stands out reception, staff quarters, games room, intended for classes (there may be several in the case of the development of the center in different directions), as well as toilet(at the same time, it is desirable that there be 2 of them - separately for kids and for adults). Also, in the case of a long stay of children in the center, it is necessary to have a separate sleeping area.

The equipment must be bright and meet the safety criteria. Among the possible equipment stands out:

  • Making an office for staff work - tables, chairs, computer, telephone, printer, etc.
  • Household appliances for the kitchen.
  • Game room equipment (different variations are possible here - labyrinths, toys, dry pools, slides, swings, etc.).
  • Sleeping furniture.
  • Devices necessary directly for the learning process.

Organization of work with personnel

The staff is the basis for the success of the development center, since it is their qualifications that are the basis for the effectiveness of training. The minimum set required by any center, regardless of its format, includes:

  • educator (required with specialized education);
  • a psychologist (in addition to qualifications, he needs sufficient work experience);
  • methodologist (composes programs for working with children);
  • housekeeper (the person responsible for maintaining the work of the center);
  • administrator (responsible for interaction with clients).

The salary of teachers and methodologists ranges from 20,000-25,000 rubles per month. The salary of a cleaner is from 8,000 rubles, and the salary of an administrator will be from 13,000-14,000 rubles. In addition, an accountant is needed, who can initially work part-time, his salary will be about 10,000 rubles.

The most optimal work schedule for the center is from 6 or 7 am to 7 or 8 pm. The only problem is that during the day there will be little demand for the services of the center due to the fact that the youngest children have a sleep time during this period, and those who are older may be in educational institutions.

Financial plan

First of all, the company needs to complete all the necessary documents with the help of the services of a professional company, which will cost 20,000-30,000 rubles. The purchase of equipment will cost at least 300,000 rubles.

In this case, it is worth considering the fixed costs during operation:

  • Rental costs - about 65 thousand rubles.
  • The cost of food for children is about 2.5 thousand rubles a day (depending on the number of children).
  • The salary of the main staff is at least 75 thousand rubles per month.
  • Costs for the security of the premises - at least 10,000 rubles per month.

As variable expenses, you can consider the money needed to purchase other goods - stationery, coffee, tea, dishes and other life support resources. Finally, variable costs are advertising and promotion of the children's center, which can be organized through social networks, organizing events, distributing flyers and banners. As the business develops, it is necessary to create your own website that will help potential customers get acquainted with the services and choose the most suitable ones.

Approximate opening times

In order to open such a center, it is necessary to initially form a concept and develop training programs. To do this, you need to determine the age of the children who will study in it, select the main areas for development and then identify the principles for dividing into groups (by age criterion, based on testing, etc.).

To achieve success, it is desirable to analyze the most popular destinations among competitors and try to create comprehensive programs that are interesting and useful for children of different ages.

This process can take about 2-3 months. At the same time, it is important to organize additional services - such as the sale of books, toys and goods for creativity. They will allow you to quickly recoup your investment.

Then the business is registered and a license is obtained (if necessary), which can take from 1 month. The search, preparation and decoration of the premises will take from 3 to 5 weeks, depending on the criteria and format for the development of the center. Recruitment and search for clients is carried out at the final stage of preparation for the opening.

Approximate payback period and profitability of the project

Depending on the opening format, the profitability period can be from 1 year to 2.5 years. At the same time, an open children's center can earn money by selling subscriptions for a certain number of classes, selling goods for babies. Special master classes for the whole family can be organized once or twice a week (mainly on weekends, since it is during this period that the demand for the services of the centers decreases). Also, some time after the launch of the children, a psychologist and a speech therapist will be able to receive them.

Profitability can be increased by subleasing one of the premises to a private psychologist (in the evening) and organizing children's birthdays and other holidays.

The profitability of such a project is about 12-15% at the initial stage of doing business. As the development progresses, parallel opening of branches is possible - this will increase the number of customers. Another option is to change the premises to a larger area and expand the range of services provided.

Many aspiring businessmen are interested in how to open a children's development center from scratch. The number of such organizations is constantly growing, which, in turn, attracts entrepreneurs. This direction is promising for investment. Below is an example of a business plan for a children's development center for preschoolers.

According to VTsIOM, more than half of Russian children attend clubs, courses and other educational institutions. In 2017, in Russia, about 54% of children or 15.2 million people attended various kinds of developmental and educational activities, in addition to kindergartens and schools. Preschool education for children under 7 is a promising niche for business.

Brief description of the project (calculation for the city of Kursk)

  • Starting investment: from 800,000 rubles.
  • Payback period: at least 10 months.
  • Annual net profit: about 638,000 rubles.
  • Break even point: 2-3 months

Project Summary

Idea: opening a children's development center from scratch, focused on families with an average and above average income. Organizational form: individual entrepreneur or LLC.

Project Goals

  • Obtaining a stable income through the provision of educational services.
  • Satisfaction of the middle-level consumer market.
  • Creation of a competitive environment in the field of educational services.
  • Full development of preschoolers in the children's center.

The target audience: residents of the city aged 25 - 45 years, with children under 7 years old, with an average income, flexible hours, but high employment.

Average number of visitors per day: this type of business depends on seasonality. In the summer and during the New Year holidays, there is a significant decline in activity - the average size of the group decreases from 15 people to 2 - 4. From September to December and from February to May, the number of people who want to send their children to a development center is growing.

The Children's Center offers the following courses:

Location: a room of about 65 sq.m., next to a children's store, clothes for mothers or a school, but not in the city center, but not far from it. In houses that are not far from the metro (no more than 20 minutes walk from the metro to be able to walk).

Working hours: from 8:00 to 19:00.

The project is financed from its own funds in the amount of 800,000 rubles.

scheduling

The business plan for a children's development center begins with the foundation - the formation of a calendar plan. The project manager and founder draws up a step-by-step description of all steps with a detailed study of the deadlines and tasks that are solved sequentially. An approximate business map of the project, designed for 3 months, is presented below.

Calendar planning for the launch of a children's development center

Children's club business plan: organizational and legal framework

The choice of organizational and legal form is an important stage in planning the future business. For a small business, an individual entrepreneur or a limited liability company (LLC) is best suited. The legislation does not prohibit the registration of a joint-stock company, but for a small enterprise this form is inappropriate.

Currently, both individual entrepreneurs and LLCs can obtain an educational license. Previously, only non-profit organizations (NPOs) could apply for it.

Legal aspects.

  • Collection of documents.
  • Submitting them to the tax authority at the place of residence.
  • Pick up the finished kit no earlier than two weeks later.
  • Choice of taxation system.
  • Collect additional documentation: a lease agreement, hiring staff, approvals from the administration, agreements for security, garbage disposal, food supply, disinfection, etc.), agreements with fire services, as well as certificates of teachers for qualifications.

After you have decided on the legal form of your future enterprise, you can proceed to the calculation of investments. Below we consider in more detail the business plan of the children's development center with calculations.

Production plan

It is important to clearly state in the business plan of the child development center the requirements for the premises of the future company. It is desirable to choose a room in a place with high traffic or closer to the city center.

The area of ​​the premises is not less than 65 sq. meters. The advantage is the game room and the teaching room. It is also necessary to provide a separate bathroom and a room where parents can wait for the completion of classes. Remember that when renting a room, you must be guided by the norms of the SES and fire authorities (fire safety rules (PPB 01-03) and SanPiN 2.4.1.3049-13).

You can not create a children's club:

  • in the basement, semi-basement;
  • on the ground floor.

The room must have:

  • separate entrance;
  • convenient entrance.

When drawing up a business plan for a children's development center, pay attention to the availability of parking spaces for cars.

Equipment for a children's development center

An approximate list of the main equipment that will be needed to open a development center for preschoolers is presented in the table.

State formation

To start a children's center for preschoolers, select qualified staff.

Be sure to write down job descriptions and adapt the staff for further well-coordinated, efficient work. We recommend further expanding the staff and hiring a PR manager for your team, and outsourcing bookkeeping. This will allow you not to waste time and effort on calculating salaries and sending reports to the tax office, but to concentrate on business development. When outsourcing, it is important to choose a reliable company with a good reputation, such as, whose accountants have more than 20 years of experience.

Advertising campaign

*The calculation was made taking into account the costs at the initial stage of the project. Monthly advertising costs do not include the production of a sign with the name and the production of additional banners.

Investment plan

It is important to take into account seasonality, staff qualifications, customer service, possible changes in food prices (if the program provides for children to stay in the center for more than 4 hours), rent, salary. Set aside at least 15% for additional and unforeseen expenses: lawyers and more.

When calculating costs and benefits in your business plan, take into account the strong influence of seasonal factors on this type of business. In the cold season - the winter period, take into account the New Year holidays and the center is not very busy. In the summer months, you will also expect an outflow of customers, which means that the profit will be minimal. Maximum demand for class attendance:

  • from September to December;
  • from February to May.

Planning expenses for the starting month and income for the year

Revenues for the year range from 638,000 rubles.

Expenses - 800,000 rubles for opening.

  • For equipment: 350,000 rubles.
  • For salary: 180,000 rubles.
  • For advertising: 83,000 rubles.
  • For rent, lawyers, security: 119,000 rubles.
  • Additional expenses: 68,000 rubles.

Possible risks

The main factor is low demand from clients and teachers. Teachers create a reputation for the center outside the walls of the institution, the image and effectiveness of the word of mouth depends on the quality of the educational services they provide. The latter is especially effective in small towns with a population of up to 500,000 people. It will also work against you if you recruit insufficiently qualified personnel. In addition, you will have to take care of favorable working conditions for staff so that personnel do not go to competitors.

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