Mom development center business plan. How to open a children's development center from scratch

A business plan for a children's center is a document that an entrepreneur needs to understand what and when to do in order for the business to be successful.

Capital investment in business: 2,285,000 rubles.
Payback of the children's center: from 10 months.

It's worth starting with why at all business plan for a children's development center may be needed by a businessman or someone who is just planning to become one.

The fact is that the use of various circles and sections has always been a popular topic for mothers of preschool children.

But state programs were gradually reduced, and not everyone can afford private lessons.

But taking your child to a development center where his skills will be improved in many ways is a great idea!

According to statistics, more than half of the parents of children aged 1-8 years think that way.

This makes the business idea of ​​​​opening a children's development center a popular idea.

Often, young mothers themselves come to this idea, who, for one reason or another, no longer want to visit other people's clubs, but are thinking about opening their own children's center.

There is a lot of competition in this business.

And young entrepreneurs may not fully understand how to fill their niche.

In addition, the question arises about the financing and payback of the project.

Finding answers and charting the path for the development of the club is possible thanks to the preparation of a business plan for a children's development center.

Consider its main sections.

We analyze the relevance for the business plan of the children's center

The idea of ​​opening a children's center has really gained particular popularity in recent years.

Therefore, before you open a children's center, you must conduct an analysis of future competitors, target audience and, in general, the feasibility of the solution in a business plan.

It is not so difficult to perform this task on your own, even without contacting specialists.

However, before starting the analysis, it is necessary to draw up a plan of action.

After all, simply by contacting 1-2 developing children's centers under the guise of a client, you will not get a particularly useful result.

It's best to do this:

The administrator answers calls, purchases consumables, coordinates work.

So you need to hire a serious, responsible girl.

Experience is not required, but would be a big plus.

But teachers must have not only experience in child care facilities, but also relevant education.

Interview them in person.

After all, a problem with a teacher can become a stain on the reputation of the entire children's center.

Marketing section in the business plan of the children's center

As in any other business, nothing can be more effective than word of mouth.

This is especially true in the social circles of young parents.

But in order to be remembered, and even told to friends, you need to start somewhere.

You can attract your first customers using the following methods:

• placement of outdoor advertising (banners, streamers);
• creating your own website and its promotion;
• distribution of leaflets in the area of ​​the center;
• posting ads on forums, thematic sites and others.

Financial section of the children's center business plan


It has already been announced that children's development centers compete strongly with each other.

And your income (as well as costs) will directly depend on what methods and how successfully you will get ahead of them.

This may include the range of services offered, location, staff and level of training, the selected advertising campaign and the availability of special offers.

Business plan for a children's development center: capital investment

The cost of opening a children's club will depend on many parameters.

Therefore, below is only an indicative list for a business plan for a children's development center.

The financial cushion is the source of capital from which you will draw funds for the existence and development of the center until it reaches self-sufficiency.

Not everyone includes this parameter in their calculations for a business plan.

Because of this, a common problem for young entrepreneurs arises: a business, having successfully existed for six months or a year, is forced to close, as the money for its work is running out, and there is still not enough income to cover expenses.

Business plan for a children's development center: monthly investments


These are the very systematic expenses for a children's center that need to be taken into account at the stage of business planning.

How to open a children's center and competently run a business,

experienced owners of this case will tell in the video:

Calculations of payback and profitability in the business plan of the children's center


Naturally, the payback period directly depends on the size of capital investments in the business.

Some sources mention a period of six months, while others call 3-5 years.

One thing can be said with certainty: opening a children's development center is profitable. If you apply mind and diligence to the development of the business.

Business plan for a children's center- This is an important document that is simply necessary for an entrepreneur.

Not just for loans or investments.

But also to understand what and when to do in order for the business to be successful.

Therefore, it is important to draw up a plan on your own, specifically for your needs, and not look for ready-made options on the Internet.

Or you can turn to specialists if this work is not within your power.

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Approximate data:

• Monthly income - 540,000 rubles.
• Net profit - 113,730 rubles.
• Initial costs - 80,800 rubles.
• Payback - from 1 month (individually).

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a small children's development center with calculations.

Service description

This business plan provides information related to opening your own development center for children. It provides classes for children of preschool and school age. At the same time, the center has not one focus, but several, which helps to cover a large part of the population. The entrepreneur is also the director (manager) of his center. The organization does not position itself as a kindergarten, that is, children do not stay within the walls of the organization without their parents for more than 3 hours, which allows not to introduce cooks and nannies into the staff.

Market analysis

Today, young parents pay more and more attention to the development of their children. If they are satisfied with the approach of kindergartens, then only partially. Therefore, many parents are trying to find some alternative, to get additional opportunities from the outside. Someone resorts to the use of nannies and tutors. But both of these methods are very expensive.

In addition, it is very important for children at any age to communicate with their peers. This makes it possible to go through the process of socialization. The child in the team begins to associate himself with society, to look for a suitable place in it. That is why it is very important to give your child the opportunity to communicate.

Today this problem is more acute than ever. After all, modern children love fancy gadgets and toys so much. Many of them forget how nice it is to play with their peers in the sandbox.

This is the first argument in favor of the development center, but far from the only one.

In addition, in such a center a child can develop in several directions at once. For example, to engage in drawing, modeling, vocals, the development of fine motor skills and other things. That is, parents, taking their child to such an institution, will know what abilities are developing. Moreover, adults will be able to choose their own, based on the characteristics and desires of their children.

According to statistics, children aged 6 months to 5 years use the services of development centers most often.

American scientists, studying the Russian market of developing centers, found out that even during a crisis, this industry will grow.

Today in Russia there are more than 2 thousand private children's clubs and mini-kindergartens. Their number is growing every year. And this despite the fact that the state is paying more and more attention to the opening of new kindergartens. All this, because such development centers are not substitutes for kindergartens, but, on the contrary, complement them.

Today, there are 3 types of players in this area:

1. Major franchise networks , which have a large number of points, and, consequently, are widely known.
2. Medium networks . Such players own 5-10 small clubs located in the same region, as a rule. They also enjoy a positive reputation and demand in a particular area.
3. Small local players , which have 1-2 objects. It is harder for them than all the others to compete in the market.

This type of business is not high margin. The thing is that it is very dependent on three factors:

• rental cost;
• employees' wages;
• the cost of the services provided.

You should not be sprayed immediately on all kinds of activities. We, in order to reduce costs, have abandoned leisure activities and the concept of a mini-garden. Therefore, you can think about subleasing the premises. For example, with a private kindergarten that does not work in the evening, or a school under an official contract. This will be a great opportunity to save on rent.

Potential consumers: these are active and independent parents under the age of 35 who pay attention to raising their own children. If we talk about social status, then it must be said that most often these will be people with an average income and above average.

At the end of the analysis, I would like to provide data on why people refuse to use the services of children's development centers.

SWOT analysis

Before opening your own developmental center for children, it is necessary to conduct a thorough analysis of internal and external factors. Many of them can cause failure. To protect yourself, you need to study the features of the market for this type of service, your region.

External factors include:

1. Possibilities:

• Providing a wide range of services.
• Opportunities to expand your own business.
• Work in the "useful" sector of the economy.
• Opportunities to attract investors to develop your own business.
• Wide range of customer acquisition opportunities.
• State support.
• The possibility of obtaining subsidies for the opening and development of their own production.
• Lack of bureaucratization in this area of ​​the economy.
• Growth in demand even during the economic downturn in the country.
• Low financial barriers to market entry (almost non-existent).
• Ease of paperwork.
• No need to obtain a license (for our type of development center).
• Strict requirements for the premises and staff in terms of ensuring the safety of life and health of children.

1. Threats:

• High level of competition.
• There may be changes in legislative acts, as a result of which the work of the center may be suspended.
• Decline in the income level of the population and, as a result, a decrease in demand for the services provided.

Do not underestimate the internal factors. Sometimes they play a decisive role, and it is almost impossible to change everything at once. Therefore, it is necessary to constantly analyze the activities of your development center. So, internal factors include:

1. Strengths:

• It is possible to expand the business, add new services.
• Selection of a territory favorable for work in terms of competition.
• The location of the center on the school grounds allows many parents to be attracted through word of mouth and advertising within the walls of the school.
• Opportunity to establish cooperation with school teachers.
• Possibility of cost increase.
• Teachers have experience working with children.
• Availability of courses that improve the qualifications of teachers working in the center.
• Ability to reduce fixed costs.
• The possibility of involving parents whose children go to the school where classes will be held.
• No need for repairs.
• No need to buy furniture.

1. Weak sides:

• High responsibility for children.
• There may be a lack of staff motivation.
• Need to find staff.
• Lack of own client base.
• Lack of programs to work with children.

Opportunity Assessment

So, as mentioned above, classes will be held on school grounds after school. This makes it possible to seriously save on rent, renovation of the premises, because the classes correspond to all SanPins. In addition, you can arrange classes with teachers who have extensive experience working with children.

When choosing a school, it is important:

• that the institution does not work on the second shift;
• so that the location is successful (it is better to choose the city center).

In addition, parents will be more confident in the classes held at the educational institution.

So, our institution will work according to the following schedule:

Total: 28 hours a week; 120 hours per month.

To conduct classes, we will rent 2 rooms, in each of which classes will be held in groups of 8-15 people.

Organizational and legal aspects

1. . We pay a state duty in the amount of 800 rubles. OKVED codes can be:

• 92.51 - organization of club-type institutions;
• 93.05 - personal services.

1. You can apply UTII or. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
2. In accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulation on Licensing Educational Activities”:

“Educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activity not subject to licensing».

Therefore, we do not need to issue a license.

1. You don’t have to get permits for the premises either - the school regularly undergoes such checks. However, during the school year, Rospotrebnadzor may conduct scheduled inspections, which should be reported to the school management.
2. What is important, you don’t have to conclude contracts for garbage collection, deratization and others, because they are all concluded between the school and organizations.
3. It is worth taking care of renting a room and storing the necessary supplies for work.
4. Teachers can be hired not by a work book (after all, they probably already have a main place of work), but by contract. Therefore, it is worth taking care of drawing up such an agreement and job descriptions in advance.
5. It is also necessary to develop agreements with parents whose children will visit the institution. It is better to attach payment receipts to them for the transfer of funds. Therefore, it's better. Yes, and the school will have to pay through it.
6. In fact, KKM is not needed.
7. Do not forget to take care of the presence of a small office for the administrator to be there. It can be quite small and in any of the districts of the city. After all, the main task will be receiving calls, paperwork. If necessary, he will travel to an educational institution.
8. We do not forget about the availability of medical books for all employees and the timely passage of medical examinations.

Marketing plan

After we have decided on the legal side, we need to think about ways to promote our own center. The most effective include:

• Creation and promotion of your own website with parallel maintenance of your own group in the social network. At the same time, contextual advertising can be used for promotion.
• Placement of information within the walls of the school. And, as a rule, you can do it completely free of charge. It is worth looking into neighboring institutions - schools, kindergartens.
• Posting ads on nearby houses. After all, it is important for parents that the venue for classes is located not very far from home.
• Placing information in local newspapers. Moreover, you can place not only advertising, but also information about working teachers, the methods used, and the results.
• Placement of information on various thematic forums of the city, bulletin boards.

It should be noted that word of mouth will play a huge role, because mothers love to share information with each other so much.

Do not neglect trips to nearby kindergartens - it is better to find out about the planned meetings in advance and come at the right time to the right place.

Calculation of projected income

Please note that these are average figures. It should be borne in mind that at the beginning the number of children will be much less. During the summer there may be no classes at all. Be sure to take this into account when calculating in your business plan.

Production plan

So, the entrepreneur will not have to make repairs, as well as buy furniture. It remains only to register as a private entrepreneur, hire employees and purchase the necessary methodological material. This can include various notebooks, copybooks. If we are talking about drawing classes, then you will need consumables for teachers.

As for wages. It is better for teachers to set piecework wages in order to motivate them to attract children to the center and conduct quality classes.

The administrator can also set a salary as a % of the total income so that he actively works with the group and sites of the children's center. Meetings can also be entrusted to him or the entrepreneur himself can do this. He will work 5 days a week.

Salary will be as follows:

Teachers (10 people) - 50% of the proceeds from classes, including taxes. Total: 270,000 rubles for all. It turns out 27,000 rubles per person, despite the fact that they lead 12 hours a week each.

Administrator: 10,000 rubles + 3% of total revenue. Total: 10,000 + 540,000 * 0.03 = 26,200 rubles.

organizational plan

Financial plan

• Profit before tax: 540,000 - 406,200 = 133,800 rubles.
• Tax (we calculate the simplified tax system 15% of the difference between income and expenses): 133,800 * 0.15 \u003d 20,070 rubles.
• Net profit: 133,800 - 20,070 = 113,730 rubles.
• Profitability: 113,730/540,000*100% = 21.06%.
• Payback period: 80,800/113,730 = 0.71. Therefore, the project will pay off in less than a month. But do not forget that at the beginning the number of visits may be less, and, consequently, the payback period will increase slightly.

At the initial stage, the percentage of attendance can be 30-35%.

Risks

Of course, it doesn't always turn out to be as rosy as we would like. Therefore, it is very important to study the possible risks before starting work and try to protect yourself from them as much as possible. So, what are the risks in this area:

Bad choice of location.

This factor can lead to low attendance, and, consequently, to low profitability or even losses. We chose to work at a school, which significantly reduces the cost of renting a room and helps as a free advertising platform.

In general, this option is practiced today by many enterprising beginner development centers. Only then they think about long-term lease of a separate room.

Possible changes in legislation.

Indeed, this can bring a lot of worries, including paralyzing the work of the center for an indefinite period. Avoiding risk is quite difficult, although the likelihood of its occurrence today is not so high. But you can think about the development of areas that are subject to licensing.

Possible lack of personnel.

This factor is the most important. No teacher, no process. Therefore, it is very important to start looking for staff in advance. It is also necessary to think about the development of a motivational policy. In our case, it is much easier to solve the problem, because most of the staff will be school employees. For them, these are both native walls and an opportunity to get a very significant additional income.

Responsibility for the health of children.

No accidents are acceptable here. Therefore, it is important to instruct staff, parents and children.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Pupil of the 8th "b" class of the MOU "Secondary School No. 12", Magnitogorsk Alchinova Daria Sergeevna

We bring to your attention the business plan of the Developing Children's Center "Umnitsa".

Creation of the developing children's center "Umnitsa" for children of preschool and primary school age. Every day more and more parents understand that investing money in the education of a child is a win-win investment. Now most of them read that if education is expensive, then it is good. But it doesn't always turn out that way. Education for preschool children should not cost a lot of money, because. everyone wants their child to be an excellent student at school, but not every parent is able to give a lot of money for this.

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Municipal Educational Institution

"Secondary school No. 12 of Magnitogorsk"

Business plan

Child Development Center

"Clever Girl"

Compiled by: student 8 "b" MOU "Secondary School No. 12"

Alchinova Daria Sergeevna

Head: teacher of history and social studies

Guseva Anna Vladimirovna

Magnitogorsk 2013

1. Summary……………………………………………………………………….....4
2. Business history………………………………………………………………..5
3. Description of services…………………………………………………………...........6
4. Price and pricing policy (marketing).…………………………….…….......10
5. Market research: review of competitors….………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
6. Choice of teachers ………………………………………………………….…...15
7. Legal form…………………………………………….17
8. Advertising……………………………………………………………………………20

Summary.

This business plan is socially oriented.

1. Goals and objectives of the child development center.

Creation of the developing children's center "Umnitsa" for children of preschool and primary school age.

Our developmental children's center is a place for children from one to nine years old, where parents can bring their child to classes that will develop abilities in one area or another. This will help a future student to come to the first grade already able to read, count and much more.

Business goal: "become the best child development center in the area."

Business tasks:

1. determination of the market capacity and development prospects of the child development center
2. assessment of possible costs for the implementation of services.
3. the need to ensure an adequate pricing policy for the general population.
4. comparing costs with possible prices to predict profits.
5. determination of the expediency of the development of this child development center in the current economic conditions.
6. identification of promising opportunities for the Umnitsa child development center and the formation of a real program for bringing the idea to life.
7. develop a range of activities that is most attractive to clients.
8. develop effective advertising to attract customers.
9. invite the best teachers to work in the club.
10. buy (develop) the best training methods.
11. provide customer service at the highest level.

Pedagogical tasks:

1. filling the deficit of educational and developmental influence arising from the high workload of teachers at school and the employment of parents who are forced to work all their free time, or who do not have the skills to raise their children by personal example.
2. creating a psychologically comfortable environment for children in order to reveal their positive qualities, creative abilities, and the possibility of their self-realization in society.
3. teaching children correctly, creatively, interestingly to organize their leisure time.
4. to provide an opportunity for informal communication with adults who understand the motivation of behavior and minimally limit the natural desire for self-affirmation.

1. The history of the business and the name of the child development center.

Every day more and more parents understand that investing money in the education of a child is a win-win investment. Now most of them read that if education is expensive, then it is good. But it doesn't always turn out that way. Education for preschool children should not cost a lot of money, because. everyone wants their child to be an excellent student at school, but not every parent is able to give a lot of money for this. By creating a developing children's club "Umnitsa!". That is how we named it, because so often loving mothers call their own babies exactly that when they show their intelligence, diligence and ingenuity. We immediately realized that not only parents, but we ourselves confirm and affirm the cleverness in every child. We decided to focus on this name in the singular, because any mother is interested in the success of her own clever girl, and then everyone else. Children's Center for Child Development "Umnitsa" under the slogan "I can do it myself, I can do it myself!" we can prove that "good" is not always "expensive".

Classes will be held in small groups (5-8 people), in a playful, understandable form for children of a certain age. No matter what the children overwork, depending on their age, different time will be allotted for lessons - from 30 minutes. up to one hour. Each age category will have its own teacher and its own program of lessons and activities. Once a month, one or another event will be held outside the club (outdoor party, trip to a children's cafe, etc.).

Learning and development today is getting earlier. Parents do not need to explain that it is necessary to start developing attention, memory, logic, thinking, concentration of the child, work on his socialization, creative abilities as early as possible. They understand that in the kindergarten, where there are 15-30 people in a group, the child will not receive such attention and such quality of pedagogical work as in a good children's club.

1. Description of services.

Any inclinations, before turning into abilities, must go a long way of development. The first years of a child's life are the most valuable for his future, and we must use them as fully as possible.

Abilities are formed and developed in activities, starting from an early age of the child. Inclusion in activity is the main way of development of abilities. From this it is clear what great importance for the development of abilities is the upbringing and training that organizes the activities of children, their life practice.

True, some children very early, long before the systematic training in drawing or music, draw attention to themselves with their abilities for these types of activities. However, even the most musical children must learn to sing correctly and recognize melodies; even the most talented children should learn how to draw, and so on.

Abilities are developed and developed in the activity in which they find their application. The more diverse and meaningful the activity, the fuller and brighter the abilities can develop.

A correct understanding of the nature of abilities shows what a great responsibility for the development of a child's abilities falls on educators. Abilities don't exist in the first place. They are not something independent of the teacher. The task of the educator, the teacher is to actively develop the abilities of children. It is necessary to give the child the opportunity to act in the direction of his emerging interests, providing him with the necessary support and at the same time carefully checking the solidity of his aspirations.

Services of the child development center:

1. Classes with a speech therapist individual and group.
2. Learning foreign languages.
3. Children's fitness.
4. Computer literacy.
5. Dancing.
6. Art.

Along with these services, in my child development center, I would like to offer the “preparation for school” service.

The age of 5–7 years is a sensitive period, when children are especially sensitive to any impact and are capable of development that is unattainable at another age. If you do not use this period for development, then in the future the child is unlikely to study well and achieve success in adulthood. How the child is prepared for school by the entire previous period of preschool development will depend on the success of his adaptation, entering the new regime, his psychological well-being. However, the task of preschool education is not to force the study of the 1st grade program, but to pay special attention to the development of those personality traits, those mental processes and those types of activities that determine the formation of sustainable cognitive interests of children and their successful education at school.

Preparation for school should be carried out gradually and begin as early as possible. The main goal of the classes is to develop in children the ability to learn with joy and pleasure, the development of independence and a sense of responsibility. Between classes (3-5 minutes) breaks - warm-ups (physical education minutes).

Visual arts and creativity:

Drawing for children is not only an interesting activity and a way to have fun, but also the development of fantasy and imagination, just holding pencils, crayons and brushes in your hand develops motor skills. It is very important to develop in children the interest and desire to engage in artistic activities. In the art classes, children learn to work with different types of art materials - gouache, watercolor, wax crayons, pencils, plasticine, colored paper and cardboard.

English language:

Children are always interested in learning something new. English will be a small discovery for children. Many parents find that English for preschool children can be a big burden. But this is far from true. If you provide everything in the right form, for example in the form of a game, then the child will be carried away by this.

Basic Math for Preschoolers:

It has been proven that introducing children to different types of mathematical activities in the process of purposeful learning orients them to understanding connections and relationships. The formation of initial mathematical knowledge and skills in preschool children should be carried out in such a way that training gives not only an immediate practical result (counting skills, performing elementary mathematical operations), but also a broad developmental effect. In the process of systematic teaching of mathematics, children master special terminology - the names of numbers, geometric shapes (circle, square, triangle, rhombus, etc.), elements of figures (side, top, base), etc. Mathematics classes acquire special significance in connection with the development of cognitive interests in children, the ability to show strong-willed efforts in the process of solving mathematical problems. As a rule, educational tasks in the classroom are solved in combination with educational ones. So, the educator teaches children to be organized, independent, listen carefully, do the work efficiently and on time. This disciplines children, contributes to the formation of their focus, organization, responsibility. Thus, teaching children mathematics from an early age ensures their comprehensive development.

Literacy development.

In the process of classes in the preschool class, it is necessary to form in the child a number of individual qualities that are most important for the beginning of schooling - these are educationally significant qualities that determine the content of the work. Therefore, our classes on the development of speech and literacy will be aimed at the formation of phonemic perception, the enrichment of the active vocabulary of the child, coherent speech, the formation of skills to compose a narrative story, a story-reasoning. Particular attention will be paid to preparing for the study of the Russian language at school, teaching reading and preparing the hand for writing, as well as the development of verbal creativity. When teaching literacy, such methodological techniques as "intuitive reading", "composing poems", "writing with peas", "global writing", etc. will be used. The use of these techniques is based on the laws of the child's psychophysical development.

1. Price and pricing policy.

An example of calculating the profitability of a developing center

Premises: Depending on how high the initial capital will be, we will be able to purchase or rent a premise. The purchase, at current prices in the city of Magnitogorsk, of premises with an area of ​​80 m² will cost from 5 to 6 million. If finances do not allow this, then it is possible to rent a room - 30-40 thousand per month for 80m². In this case, you need an amount that can cover the cost of rent for 3-4 months(90 -160 thousand rubles)

Non-residential premises - the first floor of a residential building, 5 rooms (2 - for classes, 1 - games, 1 - music room, 1 - gym, entrance hall where the administrator is located); total footage 80 - 100 sq.m. In such a center, you can provide a comfortable stay for 8-10 children.

Expenses: Repair work (60-100 thousand rubles)

Purchase of equipment and materials (30-60 thousand rubles)

Stock of funds for legal services and contingencies (from 50 thousand rubles)

Website payment on the Internet (7-10 thousand rubles)

Payment for the work of teachers, administrator (60-80 thousand rubles)

Payment of taxes 13% of income

Total excluding rent: 200-300 thousand rubles

Income:

Classes in each direction are held 2 times a week.

The time of the classes for each direction is different.

Discount in the price of classes when purchasing a subscription.

If the child does not attend the lesson for any reason, then the lesson is not paid.

Class name	Number of persons	Single visit (rub.)	Subscription (rub/month)	Lesson duration
Lessons with a speech therapist	individual		2700	40 min.
	Group (5-6 people)		2300
Developing activities: preparation for school.	Group (8-10 people)		3100	2 lessons per day for 40 min.
Learning foreign languages.	individual		3100	60 min.
	Group (5-6 people)		2300
Training in theatrical art and choreography.	Group (5-6 people)		2300	60 min.
Children's fitness.	Group (6-10 people)		2300	60 min.
Classes with a child psychologist.	individual		2700	40 min.
	Group (5-6 people)		2300
Computer literacy.	individual		3100	60 min.
	Group (6-8 people)		2300
Dancing.	Group (8-10 people)		2300	60 min.
Art.	Group (5-6 people)		1900	60 min.
The development of vocal and poetic data in children.	individual		2700	50 min
	Group (5-6 people)		2300
Applied crafts, folk crafts and needlework.	Group (5-6 people)		2300	40 min.
Therapeutic physical education.	individual		2300	40 min
	Group (6-10 people)		1900

To attract additional profit, events will be held on weekends, for example:

"Birthday" 6000 rub. in 4 hours

"Name day" 5000 rubles. in 3 hours

"Competitions for children", "Concerts" and other events from 1000-3000 for 1-4 hours.

In our center once a month there are free holidays for children with the invitation of circus artists.

Profit: 250-400 thousand per month. With a successful scenario, the child development center will begin to make a profit in the first year of operation.

Costs:

Rent payment

Payment for electricity, utilities

Payment for security services

Cleaning service fee

Acquisition of necessary materials for classes

taxes

1. Overview of competitors - children's centers.

When opening a child development center, we decided to make sure to study the concentration of similar centers by district, the shortage of kindergartens by district, the income level of the population of a particular district of the city of Magnitogorsk.

For several years there were no development centers for children of preschool and primary school age in the city. But now competitors have begun to appear. So in the Ordzhonikidzevsky district from Labor to the Green Log there are such child development centers as: “Kid and Carlson”, “Sema”, “Letter”, “Like at home. Family club”, “Happy toddler”. But all these clubs aim to look after preschool children for 1-4 hours. During this time, children are occupied with educational games, children get the opportunity to communicate with each other. Basically, these organizations are located along Truda Street. Microdistricts 142-145, along the street 50 years of Magnitogorsk, may become interesting for starting a business in this direction. It is here that new multi-storey buildings are being built, a large percentage of families with 1 - 3 children. The area is young and developing. Schools No. 10, No. 1, No. 47 work in two shifts, kindergarten groups are overcrowded, which means that the percentage of possible clients is quite high.

In addition, I think that my child development center will be able to “come to the fore”, bypassing all other competitors, if: Firstly, treat work not as work, but as a favorite thing. If employees will address children not as a stranger, then children can become attached to him, and then they will strive to learn. They will also be motivated by rewards. Even simple praise can be better than a toy or sweets. Secondly, parents began to pay more attention to the education of their children. Therefore, the demand for places in such centers is growing. Development classes are a hot topic. Of course, it will be difficult to compete with large centers that occupy large buildings, are in demand and have a good reputation. But, the winning point for my business is that the closest PTSDOD MOUDOD "Right Bank Center for Additional Education for Children" is located on Galiullina 17, which means getting to it with small children will be quite problematic for some parents, in time, with transfers to transport.

1. Choice of teacher

I consider the selection of teachers for the Child Development Center to be one of the important points for the successful development of a business in the future. A lot depends on the teacher in our club - this is the main person who contacts most of the time with children and parents who come to the center. The atmosphere at the lesson and after it, the results of the development of children who come to the center, the reputation of the center, our income and our peace of mind depend on the teacher.

I think that the teacher of the children's center should be sociable and smiling, friendly and professional, artistic and organized, attentive to detail and tactful, decent and honest, and so on, and so on, and so on ... And most importantly - love and understand children! The stages of the search for a teacher is a work that includes several stages:

1. preliminary work
2. Compilation and submission of advertisements in the media
3. Interview
4. Demonstration of professional skills
5. Candidacy approval

Resume form (questionnaires).

1. Name of the candidate _______________________________
2. Date of Birth: _______________________________
3. Contacts: _______________________________
4. Job title: _______________________________
5. Wishes for future work: _______________________________

Direction of work in the child development center: __________________________

Salary (minimum): _______________________________

Schedule: _______________________________

Experience: _______________________________

1. Education: _______________________________
2. Qualification: _______________________________
3. Training: _______________________________
4. Professional achievements: _______________________________
5. Professional skills_______________________________
6. Knowledge of developing pedagogical methods _______________________________
7. PC knowledge: _______________________________
8. About Me: _______________________________

Family: _______________________________

Religion: _______________________________

Most important achievements: _______________________________

Free time activities: _______________________________

Additional information_______________________________

1. Organizational and legal form.

To register a children's center, we chose IP . The Law of the Russian Federation "On Education" allows individual entrepreneurs to engage in pedagogical activities on an equal basis with legal entities. A citizen has the right to engage in entrepreneurial activity from the moment he passes state registration. The procedure for such registration is regulated by: the Civil Code of the Russian Federation; Law of the RSFSR of December 7, 1991 N 2000-1 "On the registration fee from individuals engaged in entrepreneurial activities and the procedure for their registration"; Regulations on the procedure for state registration of business entities, approved by Decree of the President of the Russian Federation of July 8, 1994 N 1482.

We have chosen individual entrepreneurship as the organizational and legal form of doing business, as this will not only simplify financial reporting and accounting. In addition, with this approach, the tax rate will be much lower.

The readiness of the premises of the children's center before opening also implies the compliance of the premises with the requirements of the State Fire Supervision and SES authorities.

According to the Fire Safety Rules in the Russian Federation (PPB 01-03), fire safety requirements are established without fail “for application and execution by organizations, regardless of their organizational and legal forms and forms of ownership, by their officials, in order to protect the life or health of citizens ... ".

The main document for study will be the Fire Safety Rules in the Russian Federation (PPB 01-03), as well as the Federal Law of the Russian Federation of July 22, 2008 No.

N 123-FZ "Technical regulations on fire safety requirements" and systematize knowledge in tables yourself. In these documents you will also find the requirements that apply to preschool institutions, which are guided by "firefighters".

Firefighting in the center:

1. Equipment and maintenance of the premises in terms of compliance with fire safety standards, which includes:

1. Fire-fighting devices, namely: automatic fire alarms, fire extinguishers,
2. fire hydrants, etc.
3. Requirements for the arrangement of the premises (fire-retardant treatment of combustible materials, location of doors, emergency exit, etc.)

Requirements for the external design of the children's club: the presence of signs, instructions, evacuation plans, etc.

2. Necessary documentation that must be maintained in the children's center in order to comply with fire safety standards.

1. Orders
2. instructions
3. Magazines
4. Certificates, certificates, passports for fire extinguishers, etc. which are stored in the centre.

Occupational safety in the children's development center.

Occupational safety is a whole system aimed at preserving the life of an employee and his health in the process of work. Ensuring safe life and labor protection is expressed in the children's development center, mainly in the preservation of the life of small customers and their health, as well as employees in the process of performing their duties.

Availability of a set of normative legal acts containing labor protection requirements. Labor protection requirements contained in legislative normative legal acts are implemented in the organization on the basis of administrative, accounting and reporting documentation.

The administrative documentation is prepared at the stage of creating an organization and includes orders, instructions, regulations on the organization of labor protection work, job descriptions for managers and specialists (indicating labor protection duties and responsibility for their failure), labor protection instructions for employees.

Accounting and reporting documentation includes various logs: a log of registration of introductory briefing on labor protection, a log of registration of briefings on labor protection at the workplace, a log of instructions for labor protection, a log of the issuance of instructions on labor protection, a log of the movement of work books, etc. d.

Occupational safety journals are necessary to determine and monitor work in the field of labor protection, compliance with the established deadlines for briefings, the availability of labor protection instructions in the organization, etc.

in the field of labor protection, we pay special attention to:

1. Occupational safety training
2. Proper execution of employment contracts with employees
3. Drafting job descriptions
4. Carrying out certification of workplaces
5. Availability of all necessary magazines on labor protection
6. Availability of labor protection instructions
7. The presence of mandatory regulatory local acts: internal labor regulations, regulations on wages, etc.
8. Competent registration of work books
9. Registration and payment of vacations

Promotion of the services of the center is carried out by conducting an advertising campaign in the territory of schools and kindergartens, in shopping centers in the form of printed materials, presentation at parent meetings, providing an "open day", free entertainment events, mailing advertising by mail, advertising on the Internet, creating a website , commercial on city channels, posters. Mass advertising support is required only before the opening and at the beginning of each academic year. Good recommendations from parents, word of mouth will work for you better than any advertisement. Therefore, the task of the center is to work efficiently, and for schools and kindergartens in the region to help us in our work.

Before the opening of the children's center, the following promotions will be held:

1. Announcements on stands in kindergartens and schools - 50 rubles.

2. Flyer - 550 rubles.

4. Television - 100 rubles. per word (9 outputs per day)

5. Advertisement in the newspaper - 1000 rubles. (2 ads)

6. Conversations of educators in kindergartens

7. Conversations with parents at parent meetings in kindergartens, schools.

8. Invitation cards (handed out at school and in kindergarten, laid out in mailboxes of district houses)

9. Signboard stretching (3 thousand rubles)

A well-written business plan is a highly effective marketing tool. Every firm, regardless of size, should have this document. It is necessary to involve highly qualified economists, statisticians and system specialists in the development of a business plan. A small firm can use the services of specialists from consulting companies.

What is the importance of a business plan for a children's development center?

A business plan is a comprehensive measure for the development of an enterprise in the coming years. During the development of details, the entrepreneur has the opportunity to develop an effective market strategy. Detailed analysis and planning - this is where you should start any business. The main objective of the business plan is to give the company's management the opportunity to analyze the item of income and expenses of the new company and adjust all possible costs and risks. Only this document will help you put all the information in order.

Large discrepancies are not allowed in the calculations, otherwise there will be no effect from such calculations. A detailed business plan for a children's entertainment center / developmental center is needed to receive financial assistance. After analyzing the document, capital owners can appreciate the degree of risk of investing money in a particular enterprise. The information obtained allows the head of the company to show the reliability and solidity of the project.

The document drawn up at the initial stage of work makes it possible to avoid many problems associated with a lack of funding for the prosperity of the enterprise and eliminates the likelihood of a negative balance sheet of the company.

Only with the help of a well-written business plan for a children's center can one control the smooth functioning of the organization. Based on the data obtained, there is a chance to track the dynamics of the enterprise development, to compare the existing results with the planned ones.

The new business plan of the children's development center can be of great importance if it is necessary to carry out measures to "improve" the enterprise. Calculations will help bring the company out of the impasse.

The children's development center is a promising type of business. Very often, young parents blame the lack of good preschool institutions where the child could communicate with peers and at the same time learn something new and interesting.

What is the difference between a child development center and a kindergarten?

In recent years, children's centers and clubs have begun to appear more and more often, which at first glance perform the function of an ordinary kindergarten, but there is a significant difference between them. In the kindergarten, children are taught according to the generally accepted educational program of the state standard. And development centers work according to increased standards in all areas.

In addition, the center can provide additional services, namely: lectures for parents, sale of goods for creativity and children's educational toys, organization and holding of holidays for the little ones.

In the kindergarten, the child, as a rule, is the whole day, and in the center you can attend separate classes in the direction that you think is most significant for the development of your baby.

The center of child development must necessarily include the following::

• game complex,
• sports complex,
• art studio,
• puppet show,
• computer class,
• pool.

The main distinguishing feature of the developmental center for preschool children is the responsible approach of educators to their work. In an ordinary garden, workers play the role of an ordinary nurse who just looks after the kids all day. And in the developing center for kids, various interactive games, contests and other events based on modern methods of education are held.

Many parents are willing to pay a lot of money for a qualitatively new approach to raising their children. Very often, the program of the educational center includes a methodology that provides for the presence of parents in some of the classes. This allows not only children to learn and develop, but also their parents. Each of the applied methodologies has specific goals and objectives determined by professional experts.

In the developing center, an integrated approach is applied to the upbringing of children: physical and psychological development is skillfully combined with cultural, artistic, aesthetic and intellectual development.

Features of child development centers

The main feature of such institutions is not only a comprehensive, as indicated above, but also an individual approach to each child. The duration of each lesson is individual. It varies by age group of children. Usually classes last from 1 to 2 hours. Children learn in a playful way. At the lessons he draws, sings, plays, paints, learns foreign languages.

Monthly income:

• Developing classes - 35 thousand rubles.
• Organization and holding of various events - 50 thousand rubles.
• Mugs - 40 thousand rubles.
• Classes with specialists - from 50 thousand rubles.
• Total: 175 thousand rubles.

One subscription for 8 visits should cost at least 2,000 rubles. The cost may vary depending on the city where you live, the target audience and ongoing programs. Calculations can be different - it depends on many factors, so profitability and payback periods in all regions will be different.

Summary

The minimum payback period is 2–2.5 years. To some, this may seem like a long time. But, believe me, there is nothing more beautiful than the happy, smiling faces of children. The consciousness that you are involved in the cultural development of the nation is incomparable with anything.

The children's entertainment center is an opportunity to give children a bright, unforgettable childhood.

Working with young children is not an easy task. But as soon as you see eyes burning with delight and genuine interest in what is happening, you begin to believe that you are on the right track. Believe me, all the worries and worries associated with the opening of the children's center will pay off in full. The main thing is not to turn off the intended path and confidently go towards your goal.

* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of this project is to open a children's developing club to provide a range of services in the field of additional education for children in a city with a population of more than 1 million people. The main source of income is payment for attending classes.

The growth in the birth rate, the popularization of preschool education, government support and the social significance of this area make it quite attractive for entrepreneurship. In addition, with favorable project implementation, it is possible to achieve high profitability and return on investment.

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The mission of the children's club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future.

For the implementation of the project, a room with a total area of ​​150 sq.m., located in a residential area of ​​the city, is rented. The rent is 110,000 rubles / month.

The volume of initial investments in the opening of a children's development center is 740,000 rubles. Investment costs are directed to the purchase of furniture and equipment, advertising promotion of the company and the formation of a working capital fund until the project reaches payback. The bulk of the required investment is in equipping the learning space. Own funds will be used to implement the project.

Financial calculations take into account all income and expenses of the project, the planning horizon is 5 years. According to the calculations, the initial investment will pay off after 5 months of work. It is planned to reach the planned sales volume at the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. Monthly net profit upon reaching planned sales is about 900 thousand rubles, and the annual net profit for the first year of operation is 6.7 million rubles. At the same time, sales have a pronounced seasonality: in the summer months, there is a decrease in sales. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project

The yield index is greater than one, the net present value is positive and amounts to 3,963,197 rubles, which indicates the investment attractiveness of the project.

2. DESCRIPTION OF THE INDUSTRY

Today in Russia institutions of additional education for children are becoming especially popular. This trend is associated, firstly, with an increase in the birth rate in the country, secondly, with a lack of places in public kindergartens, and thirdly, with the low quality of preschool education in these institutions.

The development of the market for private gardens and developing clubs began in the mid-2000s, which was caused by an active growth in the birth rate. Over time, the prospects of the market were appreciated by many - the market began to fill up with players who began to conquer consumers with different income levels. If earlier the services of private kindergartens and similar institutions were regarded as an expensive service for the wealthy category of the population, then the current market covers a wider audience - now almost everyone can find an option suitable for their budget.

The demographic situation in the country supported the market of children's development centers and private kindergartens. In recent years, Rosstat has noted an annual increase in the birth rate by 3%. At the end of 2016, 1 million 860 thousand people were born in Russia.

Peak natural population growth in the country occurred in 2012, and the peak of increased competition among children's development centers shifted to 2014, when the market outgrew the stage of formation and entered the stage of maturity. Today in Russia there are more than two thousand children's development clubs and private kindergartens, and the market structure is represented by various players: large franchise networks (more than 30 points of presence), small-scale networks (up to 5-10 objects) and local players with 1- 2 points.

Despite the current crisis, the segment of private children's education feels quite confident. According to experts, this business is able not only not to decline, but also to grow during the crisis. This is due to the fact that most consumers believe that children cannot be saved, and therefore do not plan to stop investing in their development and education.

Thus, the business of preschool education for children is a promising direction that takes into account the main social and economic trends. However, the supplementary preschool market is characterized not only by a growth trend, but also by imbalance and high competition in many programs. The main problem of the market is the low share of private business, which is only 3-5% of the total number of organizations. The Agency for Strategic Initiatives identifies a set of barriers that impede the development of the market for additional education for children:

Lack of state statistical accounting in the industry;

Excessive requirement in regulatory documents (SanPins);

Complicated licensing procedure;

Shortage of qualified personnel;

Low awareness and disunity of industry entities;

Lack of advanced training programs and certification of employees in the field of additional education.

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At present, the development of the market of additional education for children is being updated in Russia. The state is developing measures aimed at supporting entrepreneurship in the field of preschool education. The amendments to the draft laws and the measures taken by the Government to develop the non-state sector of preschool education should become an additional driver for the growth of the segment. State support for small and medium-sized businesses operating in the field of preschool education is expressed in the provision of subsidies and tax benefits.

Increasing the availability of various areas of additional education is one of the priority tasks for the development of domestic education. According to statistics, the proportion of children in Russia who receive training on the basis of additional education is 49%. Federal target program "Development of additional education for children in the Russian Federation until 2020" provides for the growth of this indicator to the level of 70-75%. In accordance with these goals, the market for additional education is developing. At the beginning of 2015, the market volume reached 231.4 billion rubles, having increased by 18.5% over the year. Growth drivers were an increase in the natural volume of the market and an increase in the cost of services.

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Thus, it is possible to highlight the advantages and disadvantages of this business. The benefits include the relevance of the business; stability; low susceptibility to crises; state support for preschool education. Among the shortcomings, one should single out the difficulty in the selection of highly qualified personnel; high level of competition; the need for the presence of an entrepreneur in business; low marginality due to the cost of rent, wages of employees and the cost of services provided. Nevertheless, the opening of a children's developing club is assessed as a promising line of business, which is characterized by a stable income and social significance.

3. DESCRIPTION OF KIDS CLUB SERVICES

The Children's Development Center is an institution where classes are held with the child to develop intellectual abilities, social communication skills, creativity, creativity, concentration of attention and engage in various types of creativity (singing, modeling, drawing, dancing, etc.). There are both multidisciplinary centers covering a wide range of services, as well as narrowly focused centers focused on certain segments of preschool education.

Table 2. Description of the services of the child development center

	Age group	Description
General developmental activities for young children		Classes are aimed at the sensorimotor development of children, the development of coordination of movements and fine motor skills, the development of speech; creative classes in drawing, modeling, appliqué, etc.
Music lessons		An integrated lesson with musical accompaniment, using various techniques.
Complex developmental classes	groups: 3-5 years old, 5-7 years old	Comprehensive programs, as well as individual areas: creative workshop, sand therapy, English, children's fitness, drawing, musical development, fairy tale therapy.
Preparation for school		Classes with a psychologist, the development of mathematical abilities, the development of speech, the basics of reading and grammar.
Creative and intellectual development		Chess, English, drawing, school of intelligence development.
Child psychologist		Individual and group lessons, family consultations.
		Individual lessons and consultations with a specialist.

This project involves the opening of a children's developing club with a wide range of services, which allows covering a large part of the population. Expanding the range of the center's services does not require large additional costs - it is important to carefully study the programs for each group. Classes are designed for different age groups:

children from 2 to 3 years;

children from 3 to 5 years;

children from 5 to 7 years old;

pupils.

Each group has its own program and specifics of conducting classes. The planned list of services is shown in Table 3. Of course, this list can be expanded with pottery modeling, and various areas of dance, and physical training, and a school of success, and a culinary workshop, and vocal classes, and a theater school, and a chess studio, and also in other directions.

In addition, on the basis of the children's studio, master classes and trainings for adults can be held: a development school, psychological trainings, body ballet, yoga, gymnastics for pregnant women, and more.

The format of the children's club provides a wide range of services. To decide on their list, you need to form the concept of your club (family club / school for creative development / preschool education or another direction). It is also recommended to study the offers of competitors in order to introduce a competitive service in your club.

Tuition fees vary depending on the service. The more relevant and unique it is, the more expensive it is to attend (usually, this is due to higher salaries for teachers). The average cost of 1 visit to classes is 400 rubles. The club also assumes the validity of subscriptions for a month (8-12 lessons, depending on the program). Its cost is calculated based on the amount of 1 visit and a 15% discount. That is, if a subscription is purchased for 8 classes worth 400 rubles each, then the total price of the subscription will be 2700 rubles.

4. SALES AND MARKETING OF THE KIDS CLUB

The target audience of the children's developing club are various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by parents of preschool children. The presence of programs for different ages and the average price segment allows you to cover a large audience.

The purpose of the children's developing club is to provide a wide range of services for preschool education for children. The mission of the club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future. In accordance with the mission, the specific tasks of the children's developing club are also determined:

Creating a favorable developmental environment in which the child will feel comfortable;

Development of the child's interest in independent knowledge of the world;

Creation of favorable conditions for the development of the child's abilities;

Creation of a psychologically comfortable environment;

Socialization of the child;

Individual approach to each child.

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Having a clear positioning in the market, you can develop an advertising promotion program. The initial step is to conduct a SWOT analysis to identify the strengths and weaknesses of the institution. This will allow you to adjust marketing directions and identify key promotion methods.

Table 3. SWOT analysis of a children's developing club

Inner sides	Strengths: 1) The possibility of expanding the range of services; 2) Possibility of choosing a territory favorable for doing business; 3) The possibility of establishing cooperation with school teachers; 4) A wide range of services to cover a large target audience; 5) Teachers have experience of working with children.	Weak sides: 1) Lack of own client base; 2) High responsibility for children; 4) The need to look for staff and difficulties in finding qualified teachers.
External sides	Possibilities: 1) Opportunity to expand business; 2) State support for a socially significant project; 3) The possibility of obtaining subsidies for the opening and development of a socially significant business; 4) Growth in demand even during the economic downturn, which guarantees the stability of income.	1) High level of competition in the segment; 2) Decline in the income level of the population and, as a result, a decrease in profits; 3) The likelihood of changes in legislation and tightening of requirements that will complicate production processes.

Thus, in order to realize its potential, a children's developing club must develop a customer base, offer the audience author's methods that make it possible to distinguish it from competitors, and also attract highly qualified personnel to work.

Since at present a clear system of consumer requirements has not yet been formed in this segment, customers, when choosing a particular children's development center, rely on the reviews of acquaintances, search through the Internet and social networks, where you can find the information of interest. Thus, advertising for a children's center should contain as much useful information as possible, on the basis of which potential customers can form an opinion about your institution.

For a children's developing club, the most effective promotion tools will be:

1) Creation and promotion of your own website with parallel maintenance of your own group in social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of the club's services, but also should contain useful information - these can be training tips, various articles telling about the benefits of a particular activity, etc. Practice proves that the provision of useful and, most importantly, free information by a company increases the degree of loyalty of potential customers. Through social networks it is convenient to carry out various promotions and bonus programs.

2) Placing ads in schools, public kindergartens and other places where the target audience is concentrated.

3) Posting ads in houses that are geographically close to the institution. In this case, advertising in elevators is most effective.

4) Placement of information in local newspapers - this can be not only a commercial announcement, but also a whole article telling about your business, teachers, methods, results, etc.

5) Placement of information on various thematic forums in cities.

6) Participation in various recreational activities, active social work, sponsorship in projects.

7) Provision of additional services. This can be a free trial class or a video surveillance service that allows parents to follow the progress of their child's classes online.

8) A testimonial contest that allows you to spread the word about your kids club, use the word of mouth tool and attract new customers.

Since the competition in the segment is quite high, it is necessary to carefully consider the advertising strategy. An approximate plan for promoting a children's developing club is presented in Table 4. According to the calculations, it is planned to spend 56,000 rubles on promoting the club. The main part of promotional activities is planned for the first months of the opening of the child development center.

Event	Description	Costs, rub.
Create your own website	The site should reflect the description of the services and benefits of the children's club, its mission, goals and objectives, photo and video reports, the cost of services, reviews, a list of methods used, teaching staff, contacts and address
	To do this, it is supposed to create advertising material (flyers / booklets) and distribute it in places where the target audience is concentrated (schools, kindergartens, shopping centers, etc.). Costs include the cost of creating and printing flyers, as well as wages for promoters.
Internet promotion	Creation of accounts on social networks VKontakte and Instagram, where useful information about various club services, promotions, events, reviews, etc. will be posted. A contest is planned to be held on the basis of Internet sites (it is possible to hold a contest for the most creative review, a contest for children's drawings, a contest for family photos, etc.). The main prize in the competition is a free visit to a master class or a monthly subscription to one of the club's programs.

An active marketing strategy allows you to accelerate the process of recoupment of funds invested in opening a children's developing club. It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result.

Predicting the volume of sales in a children's developing club is quite difficult. It depends on the qualifications of the selected teachers, and on the schedule of classes. Usually, the time for group 1 is 60 minutes. It is planned that the area of ​​the children's club will allow for 5 classes at the same time. Each group consists of 7-12 people (average 9 people). The 10-hour work schedule and the club's class schedule allows for an average of 20 lessons per day. Based on these data, the planned sales volume per month will be: 20*30*9*400= 2,160,000 (rubles). It is possible to achieve such indicators with sufficient occupancy of the club, the availability of the necessary teaching staff, sufficient space for organizing several classes and a flexible class schedule. Also, when planning sales, it should be taken into account that sales in the preschool education segment have some seasonality: they decrease in the summer months and grow in the autumn-winter period.

5. KIDS CLUB PRODUCTION PLAN

The opening of a children's development center includes the following steps:

1) Registration with state bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. However, in accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulations on Licensing Educational Activities”: “Educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activities are not subject to licensing. Therefore, you do not need to purchase a license to open a children's developing club.

However, there are certain requirements for the institution of additional education for children that must be observed:

The premises of the club must be suitable for the purposes of training in terms of all established standards (number and minimum area of ​​​​rooms, the presence of a separate entrance, etc.). This information can be found in SNiP and SanPiN. It must also comply with all fire and sanitary safety standards (repair using recommended materials, availability of fire alarms, fire extinguishing agents, proper lighting, comfortable temperature conditions, etc.);

Furniture and equipment must comply with sanitary standards and safety criteria;

The availability of educational programs that meet state standards, as well as a preliminary schedule and information about the teaching staff. Teachers must have education in the profile and qualifications, which is documented. It is also necessary for all employees to have medical books and timely medical examinations.

To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

85.41.9 - Other additional education for children and adults, not included in other groups;

90.04.3 - Subgroup "Activities of club-type institutions: clubs, palaces and houses of culture, houses of folk art."

2) Location and choice of office. Unlike most commercial premises, for a children's development club, location according to high traffic is not so important. Classes here are planned in advance, spontaneous sales are not typical for this type of activity. A winning option for placing a developing children's center is a building in close proximity to kindergartens and schools where the target audience of the studio is present. It is also desirable to have a kids club in a residential area - this will not only reduce the cost of renting a room, but will also become a more convenient visiting option for customers.

The main thing is to choose a room that would meet all the requirements. When choosing a room, it is necessary to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics.

To organize a children's club, several isolated rooms are required:

A hall with a comfortable waiting area with hangers or lockers for clothes and change of shoes; sofas or banquettes for changing shoes and waiting;

The rooms where classes are held should be bright and equipped with all the materials necessary for the learning process. Work desks, play area, specially equipped classrooms. Since the range of services of the development center is quite diverse, the design of the classes is different - for some classes a small room with a soft carpet will be enough, for others an equipped class will be required.

A bathroom that provides for the presence of children's sinks.

In this project, it is planned to place 8 isolated rooms:

Class for the younger group;

Class for creative work;

Class for dancing, acting, fitness;

Two classrooms for studying at desks (chess, English, mathematics course, preparation for school);

The office of a psychologist and speech therapist for individual consultations;

Hall, where there are storage lockers and sofas for waiting and a small play area;

Bathroom.

Accordingly, the total area required is about 150 sq.m. To implement this project, it is planned to rent an office with an area of ​​150 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 110 thousand rubles for a city with a population of about 1 million inhabitants. If you plan to acquire the ownership of such premises, then the estimated cost will be 6.5 million rubles. Since the landlord leases the premises with repairs, there will be no additional costs for repairs. 8,000 rubles were allocated for the design of the sign.

3) Selection of personnel. For a children's developing club, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. The main problem when opening such an institution lies precisely in the small number of highly qualified specialists. Therefore, it is recommended to engage in the selection of personnel at the stage of business planning. It is obligatory that the teachers of the club have a pedagogical or psychological education. It should be noted that when drawing up training programs, knowledge in the psychological, pedagogical and creative fields will be required.

4) Purchase of equipment. To organize the educational process in the club, you will need different equipment: furniture, various props for classes, training material. Desks and chairs will be required for classes, mirrors for a dance class, sports equipment for children's fitness, etc. It is possible to form a clear list of the necessary equipment and calculate the costs for it when specific educational programs are determined. Table 5 provides a summary of the equipment. Thus, the cost of equipment and technical equipment for the children's center will amount to 400,000 rubles.

Table 5. An approximate list of equipment for a children's developing club

6. ORGANIZATIONAL PLAN OF THE CHILDREN'S CENTER

The working hours of the children's center are from 9:00 to 20:00.

For the functioning of the studio, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process and the impression of the club as a whole depend on their professionalism and sociability. Based on the prepared implementation plan and a certain range of services, the teaching staff should include:

Junior group teacher

Music group teacher;

Choreography teacher;

School teacher for the development of intelligence;

English teacher;

Two educational psychologists;

Speech therapist-defectologist;

Painting teacher.

The work schedule of teachers depends on the schedule and the occupancy of the groups. For teachers, a rolling work schedule is offered, since the frequency of classes in groups is 2-3 times a week.

The position of administrators involves shift work - 2 through 2, so you will need to hire two employees. The requirements for the administrator are limited to a high level of discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the studio with the necessary equipment.

The cleaning lady is expected to be part-time.

It also needs a head of the studio, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty. In this project, an individual entrepreneur performs all managerial functions and maintains accounting records.

The total payroll will amount to 426,000 rubles.

Table 6. Staffing and wage fund of the development center

7. FINANCIAL PLAN OF THE KIDS CLUB

The financial plan takes into account all income and expenses of the project, the planning horizon is 5 years.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs of arranging the premises, purchasing equipment and furniture, purchasing educational materials and forming working capital, which will cover the losses of the initial periods. The initial investment for opening a children's club is 740,000 rubles. The project is financed by equity. The main investment cost items are shown in Table 7.

Table 7. Investments in the opening of a children's development center

Variable costs consist of the cost of materials that are used in the learning process. These costs are minimal and amount to 20% of the cost of 1 lesson - 80 rubles.

Fixed expenses consist of rent, utilities, payroll, advertising and depreciation. Of these, almost 75% of the costs are for the salaries of teachers. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 8. Fixed costs of a child development center

Thus, fixed monthly expenses were determined in the amount of 570,400 rubles.

8. PERFORMANCE EVALUATION

The payback period of the development center with an initial investment of 740,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 900,000 rubles. The target sales volume is expected by the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. The annual volume of net profit for the first year of operation will be about 6.7 million rubles.

The net present value is positive and equal to 3,963,197 rubles, which makes it possible to speak about the investment attractiveness of the project. The internal rate of return exceeds the discount rate and is equal to 37.07%, and the yield index is 5.36. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the children's development center determines the following external risks:

Reaction of competitors. There are various institutions that provide continuing education services. Among them are large, promoted centers, which threatens not only with the loss of some potential customers, but even with ousting from the market. To minimize this risk, it is necessary to form your own client base, have unique offers, constantly monitor the market, and have a customer loyalty program;

An increase in the cost of rent, which will increase fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;

Decreased effective demand. Since the cost of additional education is not classified as a priority, they can be excluded in order to save the family budget. In other words, with a drop in the income of the population, there is a possibility of refusing the services of the club. You can minimize this risk with the help of discount promotions and the formation of loyalty programs. However, this risk cannot be completely avoided due to the specifics of the services provided;

Changes in legislation, which may lead to the complication of business processes. This risk cannot be managed. Therefore, it is necessary to take it into account and form a budget in case such risks occur.

Internal risks include:

Responsibility for the health and safety of children. The presence of an unpleasant incident can significantly affect the business reputation of the institution and lead to significant problems. Therefore, in order to avoid such situations, it is necessary to conduct a thorough briefing for both teachers and parents;

Failure to meet the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

Lack of qualified specialists. This risk can be mitigated by monitoring employees of schools, art, music and choreography schools, university graduates in the required specialties, careful selection of employees and favorable working conditions that can attract high-quality personnel;

Decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from the clients of the institution and taking corrective measures.

Summarized data on the analysis of the risk component of the project are shown in Table 9. Thanks to the quantitative risk assessment, it is possible to establish what should be focused on and what measures should be taken to minimize losses.

Table 9. Quantitative Risk Analysis

Name of risk (risk groups)	Probability of occurrence (0-1)	The significance of the risk for the activities of the enterprise (0-10 points)	Risk assessment (item 2*item 3)
Reaction of competitors
Problems with rent
The fall in effective demand
Changes in legislation
Responsibility for children
Failure to fulfill the sales plan
Shortage of qualified personnel
Decreased reputation