Is it profitable to trade goods for animals. Business plan for a pet store with calculations: how to open from scratch what you need

In all my articles I mainly wrote about business on the Internet, but today I decided to combine online with offline. Now everything has gone online and online commerce is gaining momentum, everything that is bought offline can be sold via the Internet. This is an indisputable fact. But everyone has a question… What to sell on the Internet? There is a good option, why not animal feed, namely for cats and dogs. Below we will consider the benefits and business model.

Why feed?

The answer is simple.

1. They began to be requested on the Internet;

2. Market margin of 30% or more;

3. The demand for animal feed is growing every year. It has become profitable to feed your pets with specialized feed;

4. Average check from 1000 rubles;

5. It is easier to order with home delivery than to drag 10 or more kg from the store. fodder.

What is the profit

If the average margin between wholesale and retail is 30%, then from each 1000 r. your profit will be 300 r. I thought approximately for the city of Omsk and the real figure was a net 30,000 rubles. per month. I asked several pet food pop stores how much and what they take more often. And the average check is 1000 rubles. can be easily raised to 2000-3000 r. because specialized feed only for 1 bag of 5 kg. give 3000-5000 r. From here, you can calculate the profit yourself.

Where to buy food in bulk?

Look for wholesale companies) We have several of them in Omsk.

How to deliver?

Here is the only downside. Need a car. Of course, you can find a friend with a car and give him 100-150 rubles each. from 1 order. In any case, it will be beneficial for you, because. You no longer need to deliver yourself, but only buy, advertise, communicate with customers and collect orders.

How to sell? Where to look for orders?

To do this, you need a website with a catalog of goods and a form for making an application. Such a site will cost about 15,000 rubles. You can order freelance or write to me.

To receive orders, you can set up contextual advertising in Yandex Direct and Google Adwords, which I can help you with. Also make a group in VK and Odnoklassniki, because. This is where your potential customers are. You will not pay much for advertising in Direct and Adwords per month, because. competition is not great, with the exception of Moscow.

Examples of such companies

Yes please) There are a lot of them, I will not collect them all. Although I won’t leave links, look for yourself by driving in Google or Yandex. And then you think that I am engaged in advertising). Drive in "animal food delivery" and get a big issue. You can also drive in the city, so you will find competitors.

Opening a pet store, with the right approach, can be a great business. Pets - fish, birds, cats, dogs and even reptiles - are present in almost every home and they all want to eat and have fun. Loving owners are ready to spend money on their pets, which means they will come to the pet store.

If you have already got the idea to open a pet store, it will not be superfluous to find out what formats of such stores exist.

1. The smallest and least expensive option would be to open a small shop with an area of ​​​​10 square meters, which does not require a license. It will be possible to sell food, toys and care products for animals.
2. A more solid store with an area of ​​60 square meters, selling not only everything for animals, but also the animals themselves. To open a pet store of this format, permits and licenses will be required. The staff must include a veterinarian.
3. A pet store that has a narrow specialization and offers a full range of services in its specialization. As a rule, these are stores specializing in aquariums. The staff in such a store must have broad knowledge in this area in order to be able to competently and fully advise customers.
4. And finally, the largest format is the zoocenter. In this format of the pet store, the maximum range of products and services for animals is presented. This format can combine a clinic, a shop, a hairdresser, a hotel, and an animal studio.

Business Plan Example

How to start opening a pet store? Of course, from the preparation of a business plan - this will allow you to get an idea of ​​\u200b\u200bthe upcoming costs at the initial stage. Consider a pet store business plan with calculations using the example of an average store with an area of ​​\u200b\u200babout 60 square meters.

Expenditure part:

• rent from 30 thousand rubles per month;
• registration and repair from 40 thousand rubles;
• equipment from 80 thousand rubles;
• purchase of goods from 250 thousand rubles;
• advertising from 10 thousand rubles;
• staff salary from 45 thousand per month;
• unforeseen expenses from 10 thousand rubles per month;
• utility bills from 10 thousand rubles per month;
• taxes depending on the chosen form of ownership.

Total initial costs amount to 525 thousand rubles plus taxes. Monthly expenses will be from 95 thousand rubles. The average check, in stores of this format, is from 200 rubles. With attendance from 30 people per day, the monthly revenue will be 180 thousand rubles. Payback will come 7-8 months.

Premises selection

Before you open a pet store from scratch, you need to choose the right premises. The main criterion for the selection of premises is its location. It is important to pay attention to the number of people visiting this place. Of course, the best place, especially for a large store or zoo center, will be the central part of the city. If for some reason you have not chosen a center, then you can open a pet store in a residential area, a large shopping center or not far from a veterinary clinic.

Pets are one of the few positive aspects in the life of a modern urban person. After payment of mandatory payments and expenses for food and children, one of the main items of expenditure is the cost of keeping animals. In addition to traditional cats, dogs, parrots, guinea pigs and aquarium fish, people have the opportunity to buy, including exotic animals. At the same time, the owners want not only the opportunity to feed their pets, but also provide them with quality content. As a result, the demand for pet stores will constantly increase. Entering this business is one of the promising areas. In order to justify the possibility of return on investment In this type of business, we have developed a special business plan that allows us to evaluate the payback parameters of such projects. All calculations are made in Microsoft Excel, which allows you to adapt them to the realities of your business.

Summary

The goal of the project: opening a pet store that provides assistance in keeping ordinary and exotic animals

Business plan objectives: to consider the possibility of opening a pet store selling: animals, goods for keeping, animal nutrition, well-known brands and own production.

Initiator of the project

Project initiator: an entrepreneur with a veterinary education and experience working with animals. The main hobby is an aquarist.

There is a suburban area with outbuildings, where it is planned to start a small farm for breeding aquarium fish and for the production of live animal feed (bloodworm, zoophobus, caterpillars, fodder mice, chickens).

In the presence of a car - Renault Largus.

Investment costs

Total investment: 3 million rubles, of which capital investments: 2 million rubles, investments in working capital: 1 million rubles.

List of capital expenditure items:

• documents and registration: 85 thousand rubles.
• provision of rent for 3 months: 105 thousand rubles.
• preparation of the premises: 882 thousand rubles.
• production equipment and furniture: 686.7 thousand rubles.
• for the store: 448.7 thousand rubles.
• for production premises: 238 thousand rubles.
• initial purchase of animals, feed and goods: 320 thousand rubles.
• advertising launch: 44 thousand rubles
• unaccounted expenses: 250 thousand rubles.

Commercial space: a detached extension to a residential building with a total area of ​​70 sq.m., with access to the street.

Project financing

Own funds of the initiator - 1 million rubles.

Bank loan - 2 million, taken at 15% per annum with a deferred payment for 3 months. Annuity payment, monthly interest payments - 69.8 thousand rubles. A bank loan is given against the security of a country house owned by the initiator of the business. loan repayment period 39 months. from the beginning of the business project. The bank's loan is fully used for capital expenditures.

Project payback

• Project payback
• The NPV indicator will be 11.67 million rubles;

Suppliers and contractors

A construction team is invited to work at the facilities, which carries out repair, finishing and plumbing work.

Works related to the installation of ventilation equipment and air conditioners are carried out by the supplier company.

Exhibition equipment and equipment for keeping animals is purchased from a special company. In the future, an agreement is concluded with this company for the supply of branded feed and goods for keeping animals. Independently completed the aquarium and terrarium. Equipment for the production of feed on a suburban area to be done independently.

The incubator and refrigeration equipment is purchased from the manufacturer. Commercial equipment is purchased from the manufacturer. The purchase of fertilized chicken and quail eggs is made at the farm.

Services

The main range of products sold in the pet store:

• Bloodworm, tubifex, daphnia (food)
• Zoophobus and crickets (food)
• Feed mice
• Chickens and quails, feed
• Aquarium fish, mass species
• Aquarium fish, exotic species
• Aquarium plants
• Accessories and equipment for aquariums
• Food for aquarium fish, dry
• Birds, mass species
• Animals, mass species
• Bird food
• Pet food
• Accessories and equipment for keeping animals
• Bird keeping accessories and equipment
• Houseplants
• Houseplant accessories and equipment
• Veterinary drugs

For feed of own production, it is necessary to obtain a certificate from the State Veterinary Administration.

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Investment plan

Investment size

Capital investments are planned in the amount of 2.4 million rubles. (2,374,700 rubles)

Name of works/goods/services	Quantity	Price	Price
Documents and registration
Founding documents LLC
Permission of Rospotrebnadzor (SES)
fire protection
Permission of the State Veterinary Administration for the sale of veterinary drugs
Current contracts (removal of solid waste, mercury-containing waste, laundry/dry cleaning of uniforms)*
Current contracts (works on disinfestation, deratization, including ventilation systems / is drawn up in a separate contract /)
Providing rent for 3 months.
Room preparation
Materials for the repair of a commercial premises
Plumbing
Expenses for repair and finishing works
Ventilation (including installation)
Air conditioning system (including installation)
Signboard, entrance equipment
Production equipment and furniture
For shop
Aquarium 120l
Video surveillance system
Exhibition stoic cages for birds for 6 animals
Cages-racks for exhibition mammals for 6 animals
Checkpoint with card acceptance
Lighting lamps
Panels for small goods
Podiums and racks for multi-level products
Aquarium pumps
Shelving
Rack with aquariums 8*25l
Exhibition stands
Desk
Terrarium 150l
UV lamp for water treatment
Exhibition refrigerator
Refrigerators for storage of feed and veterinary preparations
For production space
Stands for aquariums
Incubators
Storage tanks, metal, stainless
Aquariums, 50l
Tanks for breeding fodder insects
Illuminators
Ceiling lamps
Aquarium pumps
Thermostats (temperature control system)
UV lamp for water treatment
Containers for filtrates
Animal food storage cabinets
Refrigerators for food storage
Freezer for food storage
Mouse cages
Bird cages
Metal tables
Distribution board
Wires, cables
Electrical fittings
Water pipes
Sewer pipes
Electric water heater with boiler			11 200
Service Tools
Initial purchase of animals, feed and goods
Unrecorded expenses
Investment total			2 375 900

* 2 contracts are concluded: 1. For the removal of construction debris for the period of repair of the premises. 2. Periodic garbage collection during the pet store. Both contracts are being prepared at the same time. The rest of the contracts according to the given paragraph are concluded, but come into force after the opening of the store.

Investment work plan

room

The store will be located in a detached extension to a residential building with a total area of ​​70 sq.m., with access to the street.

The production facility is located on the site of the project initiator in a separate building with cold water supply and sewerage. The area of ​​the premises is 45 sq.m.

Below are floor plans for the store:

Retail and storage space of the premises requires minor repairs. The main costs are associated with the provision of a ventilation system, plumbing, sewerage and lighting in accordance with the requirements for keeping animals. The project of the ventilation and air conditioning system is carried out jointly with the supplier company. Similar work is done for the fire safety system. The project and installation are coordinated with the fire service, which signs the work acceptance certificate. The finalization of the water supply system, sewerage for their own project is carried out by a hired team. Permission to repair and fine-tune the sewerage system is coordinated with the relevant utilities.

Equipment

Equipment for a pet store can be conditionally divided into two broad categories: commercial equipment and equipment for keeping animals.

Commercial equipment is almost completely purchased from supplier companies. Trade equipment includes: racks, trade counters, shelves, stands, cash registers, etc. The video surveillance system is installed by the supplier.

Animal keeping equipment is partly purchased from suppliers, partly assembled independently, because some types of equipment necessary for keeping animals are not available or do not meet the requirements for keeping animals in a pet store.

Equipment for the production of feed is partly purchased and partly manufactured in-house. Purchased equipment includes refrigeration units, lighting fixtures, water aeration systems, incubators, work racks and tables. Aquariums, terrariums, trays for breeding live food for fish, cages are made independently on the basis of factory components purchased in hardware stores.

All equipment is tested by the SES and the State Veterinary Administration for compliance with veterinary standards, in accordance with the regulatory requirements necessary for opening a pet store.

Working hours

Working hours of the pet shop: 10.00-19.00, without breaks and days off. The first and third Monday of each month is the day for sanitary and veterinary treatment.

Process of production and provision of services

Feed produced in a production facility on a suburban area is:

• Daphnia is bred in glass containers, with a large surface for gas exchange and a drip aeration and filtration system. Nutrition: active yeast (baking, brewing), blue-green algae, vegetable nutrient mixtures. Ready-made daphnia are caught and packaged in packages of 10 and 50 g and taken for sale. As a dry food, which is also sold in a pet store, daphnia of their own breeding are not used.
• Bloodworm (larvae of mosquito-twitch /lat. Chironomidae/). Nutrition: diluted yeast, about 10% goes to further production. The finished bloodworm is packaged in packages of 10 and 50 g, cooled and taken away for sale.
• Larger live food is presented in the store by the zoophobus /Zophobas morio/, which will also be bred at the production company. Food: sawdust, organic matter. Beetles and larvae are undemanding to the content, however, for breeding, it is necessary to maintain the temperature necessary for breeding. Therefore, the use of a thermostat is mandatory. Adult insects are rarely used as food. Similar conditions are necessary for breeding crickets, which are fodder just in their adult form.
• Fertilized eggs for the production of chickens and quails are purchased from a poultry farm, after which an incubator is placed. The born chickens are slaughtered and frozen.
• Initially, a 6-cage farm is made for mice, 1 male to 5 females. Born mice are calibrated before slaughter and freezing. Main calibers: naked (1-3 gr), pubescent (4-9 gr), runners (12-18 gr), adults (20-30 gr). When selling, we focus on demand, it is desirable to carry out freezing in agreement with the buyer by prior order. Nutrition: cereals at the rate of 10 g per adult per day. The number of litters per year is 7-9, on average there are 6-8 mice in a litter. Replacement of producers 1 time per year.

It is desirable that all feed products be certified and obtained permission from the veterinary service.

From aquarium fish, both the simplest, most common species, and quite exotic ones, but suitable for keeping in a home aquarium, will be bred.

The main types of fish: barbs, goldfish, neons, synodontis, angelfish, cichlids, cockerels, notopteridae. Livebearers such as guppies, mollies, swordtails and the like are not planned to be specially bred. However, they will be kept in the pet store as an assortment product (“the first fish”).

The total cost of sales in a pet store falls into two categories: pet food production and store maintenance:

• the cost of feed production includes: the purchase of animals, fertilized eggs, the cost of feeding animals, the cost of maintaining the production facility, losses from the natural loss of animals, utility bills, transportation costs, the purchase of consumables and goods. There is no taxation in production. produced feed and raised animals are considered goods for sale.
• cost of sales: purchase of animals from third-party breeders, costs of feeding animals, losses from the natural loss of animals, purchase of goods and veterinary preparations for animals, expenses for maintaining equipment in working order and repairing equipment, depreciation, purchase of consumables and goods, payment of disposal contracts waste, utility bills, unforeseen expenses. Selling expenses, labor costs for sellers, taxation are separate items.

A complete list of expenditure items is given in the calculation part.

Marketing plan

The pet store is promoted as a one-stop shop for merchandise designed to serve and provide pets, including exotic or requiring special conditions. The main source of income for the store is the sale of feed of its own production and animals of its own breeding, primarily aquarium fish.

The main sales channel, in addition to the standard advertising channels, should be a website that will be used as a system for supporting customers and answering questions about keeping animals. A similar solution will be implemented within the framework of specially created groups in the social network VKontakte, Odnoklassniki and pages on Instagram.

The marketing strategy takes into account opportunities for expanding sales volumes and expanding own production. As an additional direction of development, the possibility of breeding and selling terrarium animals: newts, exotic amphibians (frogs, toads, etc.) is being assessed. Because terrarium keeping and keeping amphibians and reptiles has become a trend among exotic lovers in the last few years.

The target audience

The target audience for feeds are animal lovers and breeders involved in breeding and keeping exotic animals that require special feeding conditions close to natural, amateur aquarists and animal lovers, including children. Age 18 and older income level below the average and above the region.

Competition and location

The concept of sales allows you to implement a specialized pet store in a separate area. In this case, an extension to a residential building with a total area of ​​about 70 sq.m. is used. and a retail area of ​​45 sq.m. Nearby is a mall that has a point of sale (counter with a counter) selling standard pet food from the manufacturer and pet accessories, as well as 2 general food chains selling pre-packaged brand name pet food.

Product range

The structure of the range of goods sold is shown in the diagram:

Price policy

The pricing policy is based on the current level of competition. Prices for packaged live food from well-known manufacturers correspond to the average market level. The main focus is on feed of own production, the prices for which are set slightly higher than the market prices, but with the possibility of a discount when purchasing large quantities or by pre-order.

Prices for aquarium fish, reptiles, birds and animals of mass species are average for the city. Animals are grown independently or taken from breeders for sale. Pricing policy is agreed with the breeder.

The sales margin is determined taking into account the cost of keeping animals and the price of the breeder for goods intended for keeping animals with the purchase price of the manufacturer or supplier.

Volume of sales

The influence of the seasonality factor is assessed as significant. The failure of sales in the summer period can reach 15-20%. Sales growth begins with a period of cold weather, i.e. from October to June.

The opening of the store takes into account the seasonality factor. Starting work from September. Despite the fact that in September the decline in sales is still significant, the fact that the opening of the store in September will begin to attract the attention of potential buyers plays a role.

SWOT analysis

We will conduct a swot analysis of opening a pet store

	Strengths: own production residential area with a large number of potential customers sale of special feed	Weak sides: high requirements from regulatory authorities; seasonality factor; high requirements for the qualification of sellers; high costs for the maintenance and life support of animals;
Possibilities: Possibility of pre-ordering for special feeds Sale of feed by weight; Support buyers next purchase in the store; Expansion of the range (terrarium animals).	Opportunities to expand own feed production Expansion of production capacities for breeding amphibians and reptiles. Possibility of exhibition of animals from third-party breeders. Contracts for the supply of special live food for exotic animal species.	Constant interaction with veterinary services; Compensation for the seasonality factor due to discounts; Regulation of the production of special feeds; Carrying out deep freezing of special feeds; Mandatory certification of pet shop employees in the relevant supervisory veterinary authorities
Difficulties: high costs of keeping animals; search for potential suppliers of animals; low incomes of the population; high probability of changes in legislative practice; ensuring high requirements of veterinary control;	feeding animals own food work with breeders on the principle of barter (keeping animals of breeders in a pet store until the moment of sale at the expense of the breeder and feeding with feed of their own production) possibility of seasonal discounts; discounts when buying large quantities of feed of own production discounts on the purchase of any batches of feed of our own production on pre-order and advance payment periodic external veterinary control	periodic training of pet store employees at special veterinary courses with obtaining certificates at the expense of the store legal and accounting (audit) support introduction of two sanitary days continuous periodic renewal of veterinary certificates

Advertising strategy

The main form of channel advertising is outdoor advertising, distribution of leaflets and "word of mouth". Internet advertising is considered solely as a supportive channel. The main online advertising goes through groups in social networks. For users who are subscribers of the group in social networks, discounts are provided. The possibility of developing a YouTube channel is being considered.

organizational plan

Business form

The pet store is a small business. Selected legal form: limited liability company. Despite the more complex registration system, this organizational and legal form allows you to reduce possible risks in the event of claims from regulatory authorities, creditors or customers.

The investment period starts in June, the opening of the pet shop is in September. During the summer period, trade and production areas are being prepared.

The production area is prepared in advance so that by September it will reach the initial level of production of its own feed, at least in the minimum required volume. Therefore, production costs do not start from September from the month of August.

Personnel and staff structure

Job title	Quantity	Salary, (thousand rubles)	Prize		Total
			bid	base
CEO				from income
Seller with veterinary certificate				from turnover
Seller without veterinary certificate				from turnover
support worker				from salary
Total		145 000,00			145 000,00

The work schedule of the General Director is irregular. Responsibilities of the General Manager:

• assortment structure planning;
• planning the work of feed production;
• participation in feed production;
• monitoring the condition of equipment for the production of feed and animal breeding;
• work with contracts (suppliers, contractors, contractors, etc.);
• control and sighting of the cash desk;
• control of accounting documents;
• control of the work of an external accountant;
• resolving tax issues;
• obtaining information from sellers about the condition of animals, the availability of feed, the operation of animal life support equipment in the store;
• obtaining information from an auxiliary worker about the condition of animals, the availability of feed, the work of equipment for the life support of animals at work;
• obtaining information from sellers about cash;
• obtaining information from a seller with a veterinary education of a report on the availability of veterinary preparations;
• cash collection at the cash desk of a pet store;
• monitoring the results of the pet store;
• revision of feed residues in the warehouse at the store and production premises;
• conducting inventory in the pet store and in production.

Sellers work according to schedule 5 in 2 days. with a rotating weekend schedule. Having a medical book is a must.

Functional responsibilities of pet store salesmen:

• Sale of animals and feed;
• Advising clients on the purchase of animals and feed;
• Acceptance of preliminary orders for the purchase of animals and feed, coordination of accepted orders with the General Director;
• Monitoring the condition of animals and feed in the pet store;
• Control of the availability of feed for animals contained in the pet store;
• Control of the availability of related products for sale located in the pet store;
• Work with cash on the terms of liability;
• Compiling reports on the availability of animal feed and submitting them to the General Manager;
• Feeding animals according to the schedule;
• Carrying out sanitation of the premises of the pet store and cages with animals;
• Participation in the sanitation of the premises of the pet store on sanitary days;
• Participation in additional training and courses in veterinary medicine;

Additionally, a seller with a veterinary education is allowed to sell veterinary drugs for the prevention and treatment of animals.

Functional duties of an auxiliary worker:

• Participation in the production of feed.
• Monitoring the condition of animals, feed and equipment in production;
• Accounting for the availability of feed animals, feed and equipment performance in production, a report on the condition of animals, feed and equipment performance to the General Director;
• Transportation of animals and feed;
• Participation in the unloading of goods for production and in the pet store;
• Cleaning and sanitizing the workplace;
• Participation in the sanitation of the pet store.

Financial plan

Project financing

Investments will amount to 3.3 million rubles, of which:

• bank loan of 2 million, taken at 15% per annum with a deferred payment for 3 months. Annuity payment, monthly interest payments - 69.8 thousand rubles. A bank loan is given against the security of a country house owned by the initiator of the business. loan repayment period 39 months. from the beginning of the business project. The bank's loan is fully used for capital expenditures.
• own funds of the initiator 1.3 million rubles. of which 1 million rubles. capital expenditures and 300 thousand rubles. additional operating costs.

Project payback indicators

A simplified taxation system (income - expenses) is used.

• The payback period for the project is 30 months. (2.5 years);
• Payback, taking into account the discount rate (13.77%) - 32 months, (2 years 9 months);
• The NPV indicator will be 11.67 million rubles;

Risk Analysis

Main risks:

• High requirements for keeping animals used both for breeding and for sale. It is possible to reduce the natural loss only when purchasing animals and feed from trusted breeders, manufacturers and suppliers. It is important to ensure timely maintenance of equipment for the life support of animals and feed production. It is necessary to comply with strict requirements for temperature conditions, water pH, lighting level, etc. In the production of feed, there is a strict requirement for hygiene, and sanitization of the production premises, the cells of the containers in which the animals are kept.
• Low incomes of the population. It is necessary to observe the ratio between the price and quality of products, especially feed. The buyer is guided by the karma of the lower price range, but at the same time does not trust branded feeds. The task is to strike a balance and occupy the indicated price niche.
• The target audience. Most buyers are family people with children who keep animals. Such people do not always have an idea about the correct maintenance of animals. Therefore, in order to retain the target audience and ensure customer loyalty, it is imperative to give recommendations on keeping animals. The second category of target audience are professional breeders and lover of exotic animals. It is for them that the own production base of the pet store is designed. For this category of the target audience, it is necessary to maintain permanent long-term relationships.
• Legislative and veterinary requirements. It is necessary to constantly monitor changes in legislation governing the rules for the sale and keeping of animals. Have contacts with veterinary clinics through which to receive reliable information about changes in veterinary standards, the procedure for storing and selling veterinary drugs. It is obligatory to have at least one salesperson with a veterinary education in the state. Send sellers to advanced training courses at the state veterinary service.
• Marketing. Standard advertising tools work with low efficiency because among animal lovers there is more trust in trusted suppliers. To increase customer loyalty, it is necessary to provide feedback, help customers with advice on keeping animals treated, and give discounts if they make periodic purchases. A group in a social network is organized as an advertising channel and a platform for the exchange of experience in keeping animals. Consider going to YouTube.

conclusions

The analysis carried out allows us to conclude that the opening of a pet store with a site for its own feed production can be implemented within an acceptable time frame, with full repayment of loans within 3 years. The business is promising since several promising areas have been identified, but data investment has not been considered, this can become the basis for further business development.

A huge pet business is built on the love for animals, which continues to develop, enriching the owners. Most entrepreneurs start immediately by selling animals, making a gross mistake. It is even more difficult when a store that has just opened sells rare breeds of our smaller brothers. To better understand this field of activity, we recommend that you focus on the option of such a business as selling animal feed.

Starting investments:	RUB 935,000	The number of employees:	2-5
Planned income per month:	RUB 150,000	Market competition:	Medium
Estimated monthly expenses:	RUB 90,000	Payback:	16 months

Pet shops sell food, accessories, animals. But you can focus on one option. For example, feed. Now it is possible to buy a package of food in any store, which is a minus not only for the owners of this type of business, but also for buyers. Prices are too high and there is almost no choice.

Instructions on how to open and what is needed for this

Stage 1 - registration and preparation of documents

It is worth remembering that any business is impossible without documents. At the same time, there are activities where you will need a minimum of paperwork. This also applies to the pet store, and you need to decide what you want to do. If it is only selling feed, you will have to get a license.

Stage 2 - finding a room

First, decide on the size of the room. Often, all rooms are divided into 3 types:

1. Mini-shop - the size is not more than 10 square meters, as a rule, it is there that they sell food and pet care products.
2. Counters - rooms up to 50 square meters.
3. Supermarkets - sizes can be on par with popular supermarkets.

Second, location plays a key role. Pay attention to the end stations of the metro, where people transfer to another mode of transport. While they are waiting for the bus, they can go to your store and choose food for their pet.

Stage 3 - purchase and installation of the necessary equipment

If you plan to trade only feed, you will need special furniture. In addition, take care of buying showcases, counters and a desktop. It is necessary to buy air conditioning so that visitors do not die from the heat in summer. By the way, it perfectly attracts attention: if it’s too hot outside, people will come in to take a break, and it’s inconvenient to leave without a purchase. Animal feed production is an additional business and budget savings.

Stage 4 - recruitment

At first, you yourself can be an administrator and consultant, especially if it is a mini-shop. As your business grows in popularity, there will only be one role to play. Be sure to hire a seller and a cleaner, they must do their job at the highest level. Welcome to the state veterinarian.

Stage 5 - promotion and advertising

The best advertising is word of mouth. Satisfied customers will share information with their relatives and friends. Rumors about a great store will quickly spread, and in an instant you will no longer end up with satisfied customers.

There are times when this does not work, then the Internet comes to the rescue. You can create your own blog, write, order, buy articles about animals, optimizing them. Having untwisted it, visitors can be turned into buyers. Promotions and discounts work especially well for regular readers of your resource.

Financial plan

Any business plan is not complete without calculations, because that is what it is created for. The following costs can be identified:

• repair or purchase of premises - 300 thousand rubles;
• equipment - 70 thousand rubles;
• purchase of feed - 500 thousand rubles (depending on the planned volumes);
• personnel (50 thousand rubles monthly);
• consumables (15 thousand rubles)

Total: 935 thousand rubles.

In a month, you can get a net profit of up to 200,000 rubles.

Of course, you are the owner and you decide how much to spend and on what. For example, the goods can be bought already in the course of the store operation, or the production of feed would be an excellent solution.

Possible risks

Competition is the main risk that has always been and will always be. It is necessary not to stand still, to improve, especially if your competitor is opposite. There may also be unforeseen risks, up to fires or theft. You can play it safe, for example, by spending money on a good security system, but it is impossible to completely avoid such risks.

The amount of initial investment is 1 565 617 rubles.

The break-even point is reached in the sixth month of work.

The payback period is from 15 months.

2. Description of the business, product or service

You need to understand that there are several formats of pet stores:

1. The simplest and most budgetary solution would be the idea of ​​​​opening a small pet store that will sell food, accessories, animal care products, etc. In this case, you do not need to obtain a license and prepare a package of permits, and in addition, a small room of 15 sq. m.;
2. The next type involves not only the sale of products for animals, but also the sale of the animals themselves. In this case, requirements are put forward for the area, staff, assortment of the pet store. It is also necessary to prepare a package of documents for obtaining a license;
3. The third format is a highly specialized store. For example, it could be an aquarium fish business. At the same time, the assortment will include not only fish, but also aquariums, food, veterinary drugs, books. Sales consultants must have an appropriate level of education and have excellent knowledge of all information related to the breeding and keeping of fish. The number of additional services can include the manufacture of aquariums to order, their maintenance. As a rule, the margin in highly specialized stores is higher than in general stores due to the uniqueness of the goods provided and the comprehensive advice of sellers.

This business plan will consider the opening of a wide-ranging pet store offering customers the largest range of goods and services. We define the main activities of the pet store:

• Sale of animals:

Turtles;

Guinea pigs;

rabbits;

Parrots.

• Sale of animal feed;
• Sale of cages, aquariums and terrariums;
• Sale of medicines;
• Sale of toys and accessories for pets;
• Sale of fillers and trays.

Pet shop opening hours: daily from 10:00 to 21:00.

3. Description of the market

In order to serve the customer well, you need to understand who exactly uses the services of pet stores.

The main consumers are:

Pensioners. According to the Levada Center, this type of client most often gets outbred cats and dogs, as well as fish, so it is most likely that they will purchase food and medicine for their pets;

Working people buy animals for themselves and for their children, mainly cats, dogs, rodents, parrots, aquarium fish;

Exotic lovers who hunt for rare species of domestic animals (for example, snakes). You may not have them in stock, but it is desirable to have contacts of suppliers who, in case of ordering an exotic beast, will deliver it to you, and you will be able to satisfy the visitor's requests.

Depending on the needs of customers, it can be segmented as follows:

Buyers who came for a certain type of pet;

Customers who need medical supplies for pets;

Buyers who came for food;

Customers who need accessories for their animals.

In percentage terms, the needs of your target audience look something like this:

In addition, you can segment your customers based on how they found out about you:

Customers who live in the neighborhood of your store, who are attracted primarily by geographic proximity;

Clients who found out about you through Internet resources and are ready to come to you if something attracted them to your establishment (for example, promotions);

4. Sales and Marketing

5. Production plan

Let's outline the main stages of launching a pet store.

1. Registration with government agencies and obtaining a license

Due to the fact that pharmaceuticals will be sold in your pet store, you must obtain a license from your territorial body of Rosselkhoznadzor. In order to do this, you need to decide what legal form your organization will belong to. To obtain a license, an individual entrepreneur must have a higher or secondary veterinary education, so if you do not have it, then it is more expedient to open an LLC. All calculations in this business plan will be made based on the fact that the pet store is registered as an LLC. The package of documents for obtaining a license is as follows:

• Charter;
• Certificate of registration of the legal entity with the tax authority (TIN);
• Certificate of state registration of a legal entity (OGRN);
• Lease agreement or certificate of ownership of the premises. If the premises are leased, then, in addition to the contract, you must provide a copy of the certificate of ownership from the landlord;
• Sanitary and epidemiological conclusion on the compliance of the premises with license requirements;
• Receipt of payment of state duty;
• Diploma of education of the employee appointed responsible for the sale and storage of veterinary drugs. If there are several employees, all the documents indicated below are submitted for all;
• Certificate of Specialist in the field of veterinary pharmaceuticals;
• Diploma (certificate) on completion of advanced training courses;
• Job description of the employee. The duties must clearly indicate that he is engaged in the storage and sale of veterinary drugs;
• Instructions for the disposal (return) of identified medicinal products with an expired sale period, falsified or illegal copies;
• A copy of the work book to confirm the length of service;
• Order of the director on the appointment of a person / persons responsible for the storage and sale of veterinary drugs.

In order to sell animals, it is necessary to obtain veterinary accompanying documents that are issued for all types of animals in order to confirm their health, identification and epizootic well-being of the territory from which they are exported for presentation by their owners during transportation and at the point of destination.
Veterinary certificate No. 4 must be for animals purchased within the city, and veterinary certificate No. 1 for animals brought from other regions of Russia. Each of these certificates is stored in the store and issued to a group of animals, i.e. it can list many species (for example, rabbits 10pcs, budgerigars 20pcs). State veterinary clinics are required to issue such certificates free of charge, but they will certainly take money not for a certificate, but for examining animals or tests. Animals that have not entered the store (for example, born in your establishment) may not be accompanied by certificates. Permission from the Sanitary and Epidemiological Station and the Fire Department is also required, and permission from the Department of Commerce is required to open a retail outlet. Since the package of documents is quite extensive, it is advisable to contact a specialized organization that will deal with their execution and submission, the cost of services will be about 60,000 rubles.

2. Search for premises and repair

For a pet store, you can choose a room on the basement or first floor of the house. Due to the fact that there will be trade in animals, the minimum size for the premises is 80 square meters. m. You need to make sure that there is a platform near the store where you can walk with animals from cages, as they need fresh air. To rent such a room, pledge at least 70,000 rubles. Most likely, the premises will need a fresh renovation, as well as a modern ventilation system, because food and animals can emit an unpleasant odor. The cost of repairs is 150,000 rubles.

3. Search for suppliers

Suppliers of pet products are found in wholesale warehouses, markets, on the Internet, in directories of enterprises in your city. You may be able to take the goods directly from the manufacturer's factory if it is available in your area or from an official supplier of imported goods to Russia. In this case, you will be sure of the quality of the product, and the prices will be lower than those of dealers. Often, animals for sale in the store are taken from nurseries that breed certain individuals. If there are no nurseries in your city, you can search in other cities. Strive to work with trusted suppliers and reliable nurseries, so you protect yourself from possible claims about low-quality products or late deliveries.

4. Purchase of the necessary equipment and inventory

To open a pet store, you need the following equipment and inventory:

Name	Quantity	Price for 1 piece	total amount
Retail store equipment
Scales for the sale of loose feed
Cash machine
exhibition aquarium
Exhibition cage
Product containment equipment
Refrigerator for storing medicines
fish storage tank
Turtle storage tank
Rodent cage
Parrot cage
Feed storage vessel
Animal Water Storage Tank
Furniture and equipment for staff
Wardrobe
Microwave
Electric kettle
Total

5. Personnel search

First of all, you need to find qualified specialists who will consult buyers and sell your product. It is best to search for employees through specialized portals, as they provide access to resumes, reviews and other useful information. Registration on the portals as employers is paid, the cost is not less than 15,000 rubles. You can limit yourself to bulletin boards (for example, Avito), it will be cheaper. You will also need a cleaner and an accountant, you can search for them both on paid sites and on free resources (groups in social networks).

6. Marketing policy

6. Organizational structure

7. Financial plan

Investments in opening a pet store are as follows:

Name	Amount	The cost of 1 piece, rub.	Total amount, rub.
Equipment and inventory
LLC registration
Contribution to the authorized capital
Making a seal, opening a cash register
Obtaining a license, execution of other documents
Registering a cash register
Promotion of the group in the social. networks
Creation and promotion of the site
Total			1 327 220

*Depreciation is charged on a straight-line basis over 3 years.

The total amount of the initial investment is 1,565,617 rubles.

Sales will be carried out in the main areas: animals, feed, medicines, equipment for animals, accessories. The range of goods presented in a pet store can be represented as follows:

Let's imagine a sales plan for the main areas:

Animals

Feed

Medicines