Commercial offer for the supply of goods

What else do you need to grow your business? And already strongly contributes to this Commercial offer widely used in business circles.

Commercial offer - the essence

First of all, a commercial offer is a document that promotes the trading activities of any trading organization.

Its essence is the disclosure of the uniqueness of the proposal for the profitability of cooperation with this particular partner, i.e. your organization that is the provider of the products.

Its goal is to increase profits by making a contact for the supply of goods to new consumers.

This goal is achieved:

• offering discounts;
• preferential terms of delivery;
• large discounts for large volumes of purchases;
• holding joint promotions of both advertising and other types;

Requirements for the text when compiling a commercial offer

In order to form a commercial offer for the supply of goods, it is not necessary to resort to the help of specialists working in this field. This is quite possible for you too. The basis for creating this proposal is the commensurability of the needs of the future client with your capabilities.

To do this, you need to go through the following steps:

• find out the conditions of your competitors' offers. And for this, spy games are not necessary - ask directly, ask to familiarize yourself with it in order to offer even more favorable conditions. Most likely, they will go along with you.
• find the peak point of intersection of your interests- the exclusivity of your product, the primary need (value for money or they are separate), secondary need (all questions in the field of terms and conditions for the delivery of goods, and additional services).

A secondary need is often inherent in two situations:

• if you trade in high-tech goods that have a massive demand among the population. For this, the partner will be interested in the point about whether you can deliver the goods to a certain place and provide it with a service there.
• if you trade in seasonal, perishable and specific goods. Here the partner is interested in you not only delivering the goods to him, but also on time.

When compiling the text of a commercial proposal, focus on the people to whom it is intended. Different fields of activity have their own terms and meanings, which means you should use them in your proposal.

Form and structure of the commercial offer

An important element in the preparation of a proposal is its structure. To make this easier to accomplish, make a plan. And further from the activities of your future partner, it will be possible to adjust individual points.

The largest and most multi-sheet are commercial proposals in the field of technology and scientific innovation.

The form of a commercial offer depends on its type:

• personalized- endowed with a strict form, because they address a specific person with a specific proposal
• non-personalized- a more promotional and arbitrary form, usually demonstrating the overall potential of the organization

header

Advertising specialists are unequivocal in their opinion that the title of the commercial proposal should be stunning, so that the potential client has a desire to read the further text. And he is endowed with 80% of the success of the commercial offer.

header shouldn't be pleading or ingratiating, but intriguing, so pay the most attention to it. And do not forget that the title directly depends on the type and audience of the commercial offer, and must correspond to it.

Appeal

This item is also related to the type of commercial offer, and you will build on it.

What errors are unacceptable:

• excessive self-admiration and praise. Nobody needs knowers.
• excessive praise of the partner and his achievements. Flatterers are also out of fashion.
• any manifestation of criticism of a partner.
• any manifestation of banality both about oneself and about him.
• impact using scary stories about the end of the world and the crisis in the country.

Important! If you send a personalized offer, do not make a mistake with the addressee's data, his position.

Brief essence of the question

Here goes a summary essence offers, with veiled benefits for a potential partner. The phrases used are “your savings will amount to” and “you get”.

Detailed description of additional conditions

Your goal is simple and clear - to get a client into your networks, and for this, show him something that he cannot refuse - price, discount, bonuses, benefits, etc.

Sender identification

Moveton if you sent a commercial offer without your autograph and personal data and position. Faceless projects are of no interest to anyone.

Each line should be saturated with respect for the partner. Example: » Sincerely, Sokol Oksana Vladimirovna, Head of the Sales Department of OAO Sibir-Neft.

date

The development of a commercial proposal is often delayed, but affixing a date contributes to acceleration this process in the general chaos of workflow.

Commercial offers tend not to get into development immediately. Specifying the date of compilation and the time of the offer will help to activate the workflow process.

Example

Gasoline A-1000, fly like a bird!

Hello, dear Sergey Ivanovich!

I am sure that you receive a lot of proposals for the supply of fuel and lubricants every day, but I think I have something to interest you. And our meeting will take place soon. We can offer you a revolutionary fuel, which will not be indifferent.

This is a new brand of gasoline A-1000 new. Now it is actively used by government organizations. Our specialists have devoted five years to developing this brand of fuel, and the result has exceeded all our expectations.

It is worth noting that we are engaged in oil production on our own, which indicates our capabilities in various volumes of supplies in accordance with all international quality standards. All international certificates are available and can be provided to you upon request.

We offer you to conclude an agreement with us and not to change the price of the sold goods during the year. And also deliver to your gas stations throughout the country at our expense. In the future, you can negotiate other favorable conditions for you.

By working with us, you will attract new buyers, who can safely become government agencies in your area. More detailed information on prices, terms and conditions of cooperation is in the appendix.

I hope for long-term cooperation, which will be absolutely mutually beneficial.

Sincerely, Sokol Oksana Vladimirovna, Head of the Sales Department of OAO Sibir-Neft.
December 21, 2014

Noskova Elena

I have been in the accounting profession for 15 years. She worked as a chief accountant in a group of companies. I have experience in passing inspections, obtaining loans. Familiar with the areas of production, trade, services, construction.