How to choose a name for a company

Choosing a name for your organization is a responsible matter that cannot be postponed until later. Indeed, by the time of filing documents for registration, it must be invented. The name of the company will show off on all your documents and at the entrance to your office or store. So, in essence, you choose a middle name for yourself that will accompany you for a long time. How to name an LLC without violating either the requirements of the law or the marketing rules?

Before you start brainstorming, you should eliminate all options that violate the law. What words can not be used in the name of LLC? Federal Law No. 14-FZ of February 8, 1998, which regulates this aspect of the activities of companies, states that:

• the use of the name of the state and its derivatives (Russia, Russian Federation) is possible only after obtaining the appropriate permission;
• the name should not contain hints of the company's involvement in any state structures, authorities;
• it is also impossible to use the names of the subjects of the Russian Federation (oblasts, regions);
• the name should not contradict the principles of morality and humanity (no profanity and hints of discrimination against any part of the population)

Is it possible to use the name of the city in the name of the LLC, because in fact this is not such a rarity? Yes, but only after obtaining appropriate permission from local authorities.

What LLC means in the name of the organization is obvious: it is an integral part of it, indicating the organizational and legal form of the enterprise. When registering, the founder must indicate the full and abbreviated form without fail. They differ from each other in that in the first case, “limited liability company” is written in full, and in the second, the abbreviation LLC is used.

Full names appear in the firm's external documentation. You can use the abbreviated ones in the internal workflow.

Both options must be written in Russian, the use of additional characters (@,+,#,&) is also prohibited.

In addition, the Civil Code of the Russian Federation prohibits choosing name options for an LLC that repeat the names of already registered firms, or at least consonant with them. Otherwise, the “namesake” owner has the right to sue you and demand compensation for violation of his rights. Lists of already existing companies can be found on the websites of the tax service and Rospatent.

By eliminating all prohibitions from the list of possible options, we can find a whole sea of ​​completely free phrases that could suit our firm. However, choosing a name for an LLC only taking into account the requirements of the law is too short-sighted.

You need the name to start working for you, namely:

• gave clients an idea of ​​the activities of the organization, did not mislead them;
• it was harmonious and did not give rise to any unnecessary associations;
• easy to read, memorable;
• was unique and attracted the attention of customers.

Then, over time, the name of the company will turn into a real brand and will itself cost a lot of money, for example, if you decide to expand your business through a franchise.

Derivative from own name

There are several ways to come up with a company name for an LLC. The simplest thing is to make an abbreviation from the first letters of the name and surname of the founders. It may turn out to be an abstract word that does not carry any semantic load, but it is easy to remember and certainly no one will have it.

No one forbids calling a company by its first name or, for example, in honor of a wife or daughter. An example is the automaker "Mercedes", "Ford". However, how appropriate would the appearance of another Natalie or Olga household goods store be in your area? Moreover, far from all buyers such names will evoke joyful emotions, recalling an ex-wife or mother-in-law. Conclusion - this method is appropriate if your daughter's name is Mercedes, or when your last name is Ford.

With meaning

How can you name an LLC company so that the name tells the consumer about the direction of your activity and is unique? To get started, answer the questions:

• Who will be the main consumer of your products or services?
• What price niche will you occupy in your industry?
• What are your competitors called?

Feel the difference between a cafe for teenagers, a cozy place for an older audience, or a fast food place where young mothers with small children can relax. The inscription on the sign should correspond to the general style of the institution and be close to the main target audience. For example, a store that sells goods at discount prices may have the word "economy" in its name, which is unacceptable for an elite boutique.

Compare the results of your reflections with a list of your closest competitors. Avoid any coincidences - you should not be compared or confused with any of them. Try to make your name stand out against the general background, but not look strange.

Industry connection

How to come up with the name of the company LLC, if the name of the director is not original, and the names of the Greek characters on the sign will look frivolous? Without further ado, add direct indications of what it will do in the name of the company. If you are engaged in construction and installation, use the words “construction”, “build”, “installation”, “grad”. Open a car service - use the prefix or the ending "auto". For trade enterprises, these are the words "bargaining", "wholesale", "retail".

What is the name of an organization-LLC engaged in diversified business? Choose something neutral, or come up with a digestible combination of words from several key industries, such as "build" and "bargain". Be sure to add a twist, otherwise your masterpiece will be lost in the general mass of StroyTorg and AutoGrad.

Examples

There are consulting companies involved in naming - the development of brands for enterprises. You can use their services or use the brainstorming method by putting all your staff to work. The resulting options can be tested using a public opinion poll.

How to choose the name of an LLC when opening a network of beauty salons? The names of legendary beauties are suitable here, for example, "Cleopatra", "Aphrodite", "Monroe". A barbershop that offers a discount to pensioners may be called less snobbish so as not to scare off clients with a small income.

You can also emphasize the main property of your company - reliability, professionalism, speed, if it is a delivery service ("Forsage"), an individual approach to the client ("Egoist"), or democracy ("At any wallet").

Guided by the general principles of choice, you will definitely find your solution, which you simply do not want to refuse.

How to come up with a company name: Video