This format of business is quite familiar abroad, and is especially popular in the United States. In our country, people are just starting to get used to this format. Therefore, before opening a laundry, you need to clearly consider the entire business plan, taking into account all the features of our country.

business concept

Our people have a completely different psychology of attitude to this business. Everyone will say why I need a laundry if I can do laundry at home. We have a washing machine in almost every house, and this fact calls into question the very idea of ​​\u200b\u200bthe existence of this business in the vastness of Russia or Ukraine.

But there is one point you need to clearly understand your client. In the CIS, this business can only be built on campuses near dormitories. It is students who make up 60% of laundromat customers. Those who lived in a hostel know that there can be no talk of any typewriters in the hostel, if you want to wash yourself, take a basin and go and wash.

Additional customers will be people from the area in which the laundry is located, mostly single men, they make up about 20% of visitors. And 10% falls on private business, for example, a paintball club can order the washing of suits for players.

Laundry service

When developing a laundry business plan, it is worth highlighting the list of basic services that you will provide.

So they may include:

• washing and drying clothes and linen;
• ironing of washed things;
• whitening;
• removal of stains on clothes.

This is only a part of the services, in addition, you can do minor repairs of clothes or delivery of washed things to your home.

Modern laundries must provide a high level of services in order to stand out from the competition: high-quality equipment, good detergents, pleasant staff, clean rooms, low prices.

All this in a complex will allow you to get regular customers.

Advantages and disadvantages

Of the advantages of this business, one can single out a fairly free market with a minimum number of competitors. With the right location, a steady income, except for seasonal downturns when students leave the hostels. The decline can range from 10% to 30%.

Of the minuses: it is difficult to find and agree on the lease of premises, rather high initial costs, significant utility costs.

Premises selection

If you have not found a suitable location near student residences, then no laundry business plan will help you. Location is everything in this business. At a minimum, there should be dormitories with a minimum accommodation of 1,500 people and above. Only in this case you will be able to earn. You should not rely on the local population, but they will bring part of the income, but it is the students who will give the basis.

Did you find a room? Then you will need to arrange to rent it. Believe me, this is very difficult to do. Especially if it is registered with the university. You will need to negotiate and agree on a price.

It is possible to equip a laundry only in a non-residential building, or on a non-residential floor of the building. The size must be at least 20 sq.m. and higher.

Needs some careful repairs. Your laundry room should always be clean. When you make repairs, immediately make the wiring for the installation of washing machines, dryers and other things.

Laundry equipment

Entering this business, it is the purchase of equipment that will be the main expense item. The highest quality equipment of foreign manufacturers. You need to buy only specialized complex solutions for laundries. Since the format will be in the form of self-service, these machines will need to be equipped with mechanisms for accepting laundry tokens, which will be sold at the entrance to the laundry.

Look at the power and water consumption of various manufacturers of washing complexes. At the moment, solutions from Germany, Sweden, and America are the most popular. There are also Russian developments, for example, Vyazma.

What to look for when buying laundry equipment:

1. The popularity of the brand and the availability of reviews on the work of the equipment produced by it.
2. Choose from the price / quality ratio.
3. Availability of service and warranty service.
4. Provision of specialists by the company for installation, configuration and training.

Recruitment

When compiling a self-service laundry business plan, it is worth considering that from the staff you will need to hire only 2 employees for the administrator and a part-time cleaner who can do ironing.

The technical side of your business can be provided with a one-time payment for the work of the master in the event of a breakdown of the washing machine or dryer.

Accounting can be done either by yourself or outsourced.

Financial plan for opening a laundry

Starting costs for the purchase of equipment:

• 5 washing machines, with a capacity of about 8kg, the average cost of which is $5000 - $8000.
• dryers for clothes (4 pieces) - about $ 5000.
• ironing equipment (iron, skating rink, boards) - about $2000.
• laundry baskets, installation of a water filtration system - about $ 2000.
• detergents - $200. They can be included in fixed costs.
• room rent from $500 to $1000 depending on the number of students living.

Cost items for each month:

• utility bills - $200 - $
• salary for workers - $
• payment of taxes - $

To pay for electricity, you can roughly calculate the power consumption, which averages:

• for a washing machine - about 3.5 kW;
• for drying - 4.5 kW.

The total investment in a mini laundry will be up to $25,000.

The payback of such a business is from 1.5 years and above.

We hope you found this laundry business plan review helpful. We tried to take into account the projection of this business from the American model to our realities.

Own mini laundry

Business in the field of personal services is considered quite conservative. However, in recent years, such a new form of it as mini-laundries has appeared everywhere. The main pool of orders for mini-laundries is formed, oddly enough, not by individuals, but by legal entities.

Nearby restaurants, beauty salons, hairdressers, campsites, sports clubs may well become corporate clients. For them, the services of a mini-laundry have the following advantages: a flexible system of order fulfillment terms, a modern level of product acceptance (accessories, labels), delivery of orders in packaged form (plastic bags), free repair of marriage, a guarantee of compensation to the client for damage in case of loss or damage to the product convenient work schedule.

The first step in this business should be the choice of premises and verification of its compliance with the standards and requirements imposed by the SES. A mini-laundry may well be located on the ground floor of a residential building in a residential area or in a semi-basement. The main thing is that the walls and partitions are resistant to steam and hot water. The area of ​​the selected room depends only on the number of washing machines and can range from 10 to 50 square meters. m. From the functional requirements for the premises: cold water, sewage, electricity, ventilation.

To get started, the laundry room must be equipped with washing machines, a tumble dryer, an ironing machine, steam cleaner and shelving. The main equipment - washing machines, differ, first of all, in the spin parameters (high-speed, it is also reinforced or normal, it is also normal). Machines with enhanced spinning are 50-70% more expensive than standard ones, but at the same time they make less noise, wring out better and work more reliably.

Among the consumables for laundries, the most important is washing powder, its consumption, depending on the quality, is up to 50 g per 1 kg of linen. She also uses various water softeners, powder enhancers, etc. in laundries.

At first, a mini-laundry may well get by with one employee. As turnover increases, so does the number of employees. But, in any case, it does not exceed 8-10 people.

Start-up costs in this business depend on whether new or used washing machines are bought for operation, as well as on their total number. On average, the amount required to start a business ranges from 7 to 15 thousand USD. Even when using high-quality consumables, the profitability of a mini-laundry does not fall below the 100% mark. This, in turn, allows you to recoup the start-up costs in 10-15 months.

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Starting investments:

Revenue:

Net profit:

Payback period:

Opening a laundry is a good idea for aspiring entrepreneurs. The invested million can be returned within the first year of operation and reach a stable profit of 170 thousand rubles per month.

Laundry services are a popular destination abroad, but for Russia they have become a forgotten and rare phenomenon. Previously, in Soviet times, laundries were actively used in our country, and now they are a curiosity. Why are laundries so popular abroad? First, people there are very mobile, often living in rented apartments and do not have their own washing machines. Secondly, in many European countries, water and electricity are expensive, so washing in laundries is more economical.

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As for Russia, according to experts, this service can cover a third of the population. And if the niche is occupied in megacities, then there are very few laundries in small towns. Perhaps, not every person wants to use the laundry service - because he can't afford the payment. But the format of self-service laundries allows you to reduce the price of services and make them available to anyone.

Market Review

Self-service laundries came to Russia from abroad and have already become a familiar and popular service in large cities. Currently, the domestic cleaning and laundry industry includes more than 4,000 enterprises, of which more than 1,500 laundries. Most laundries are concentrated in Moscow and St. Petersburg, while the market is not saturated in other large cities. The development of the market was significantly affected by the economic crisis, which led to the consolidation of enterprises in the segment. However, under these conditions, the market is growing - both in volume and in value terms.

In 2016, the volume of the Russian market for dry cleaning and laundry services is more than 800 million rubles. and, according to forecasts, will grow by 15-17% annually, despite the economic crisis. On the contrary, the reduction in income among the population has led to the popularization of a more budgetary option for such services - self-service laundromats.

Currently, the share of laundry enterprises is 3% of the total volume of consumer services in Russia. According to average indicators, one self-service laundry accounts for 50,000 people, while in European countries this figure is 1,000 people. From this comparison, we can conclude that the domestic market of cleaning and laundry services is far from saturation and quite promising. It is expected that in the coming years, self-service laundry services may cover a third of the population of Russia.

Advantages of laundries as a line of business:

• lack of competition;

ease of doing business;

lack of pronounced seasonality of sales;

self-service laundromats are simpler in organization and budget options, which is beneficial for both the entrepreneur and the consumer;

no need for special training of personnel.

Negative aspects of laundries:

• significant capital investments: at least 1 million rubles will be required to open a self-service laundry;

long payback period, which is 1-2 years;

risk of low profitability. Despite the prospects of a business whose profitability abroad is 50%, in Russia the average profitability of laundries does not exceed 10%;

difficulty in finding a suitable room, which has many requirements;

difficulty in obtaining all permits.

The slow development of the domestic laundry market can be explained by the special mentality of our consumer. Firstly, in most developed countries, residents are accustomed to saving on electricity and water, so they consider laundries as a budget solution to household problems. Secondly, in developed countries, people are more prone to mobility and frequent moves, so many homes do not have washing machines, and for Russia this technique is a necessity. Thirdly, foreign laundries provide a wide range of services and are aimed, first of all, at saving the time of their visitors, something that Russian residents are not used to.

It is worth noting that the dynamics of the life of Russians is changing established habits and trends. An increasing number of people are appreciating the benefits of laundries and using their services. Various categories of the population become clients of laundries: students, workers, vacationers, tenants, people with an average income, etc. 90% of laundry customers are individuals, the remaining 10% are occupied by companies that need clean towels, underwear, overalls: these are beauty salons, cafes, hotels, and so on. Therefore, we can safely call self-service laundromats a promising business.

How to open a laundromat

Starting a business from scratch is not easy, but it is possible. The main condition for a successful start is to draw up a competent business plan, determine the order of passing the main stages. The implementation of the self-service laundry project includes:

definition of the institution concept;

sales market analysis;

selection of suitable premises for rent and its equipment;

coordination with regulatory authorities;

business registration; forecast of income and expenses of the project;

search for suppliers of specialized equipment and consumables;

installation and connection of equipment;

recruitment;

assessing risks and determining how to respond to threats.

The preparatory stages of the project will take 2-3 months. It is worth considering this period to determine the most successful time to launch the project. Consider the process of opening a laundry step by step.

Step 1. Laundry Registration

The initial stage of opening a self-service laundry is the registration of a business with government agencies and the execution of all necessary documentation. To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2: 96.01 Laundry and dry cleaning of textile and fur products.

The process of opening a laundry is not difficult, but it has its own specifics. Firstly, to conduct such a business, it is necessary to obtain permits from the fire inspectorate, utilities, labor protection services, as well as the BTI of the city in case of redevelopment of the premises. It will be necessary to coordinate the institution with the fire supervision, Rospotrebnadzor, SES, Vodokanal, Gosenergo. In addition, laboratory tests of water, flushes, and ventilation should be on hand. It may take 3-6 months for approval.

First of all, you should study and ensure that all the requirements that the SES put forward for laundries are met. To obtain a permit from Rospotrebnadzor, you must provide:

contracts with companies that clean up industrial waste (disposal of fluorescent lamps, municipal solid waste, ventilation cleaning);

contract for the provision of services for deratization, disinfection, disinfestation.

Step 2. Choosing a location and premises

In the West, where the idea of ​​self-service laundry came from, such establishments can be found at every turn. Laundries located in residential areas are especially popular. However, this may not work in our circumstances.

For Russia, the most acceptable options can be considered the location of the laundry near educational institutions and dormitories, or in shopping centers where people with average incomes are concentrated - potential customers of the laundry. Another option is the location of the laundry in a new area of ​​the city, where there are many new settlers who do not yet have household appliances.

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You should carefully choose not only the location of the laundry, but also the room in which it will be located. For such establishments, it is necessary to take into account the requirements for the premises in accordance with SanPin 979-72:

separate rooms for receiving dirty clothes and storing / issuing clean clothes;

supply and exhaust ventilation;

ceiling height not less than 3.6 m;

mandatory availability of water supply, sewerage and central heating;

the interfloor ceiling above the laundry should provide adequate steam, heat and sound insulation;

electricity 380/220 volts, for the entire room at least 25-50 kW of power;

the laundry room should be divided into several functional rooms: a waiting room for visitors, a technical room, a sanitary room, a storage room.

For a self-service laundry, a room of 40-50 square meters is suitable. m. It makes sense to open a laundry in large areas only in large metropolitan areas.

What must be in the laundry room:

stable and uninterrupted supply of clean hot and cold water;

well-developed heating system in the building;

uninterrupted access to power supply networks that meets the requirements of industrial equipment.

It is also necessary to evaluate the layout of the room and the possibility of dividing it into zones. It is important to bear in mind that the lack of a suitable layout that can be adapted to the requirements of the laundry will entail additional costs. For a small laundry room, an area of ​​40 sq.m. will suffice. The cost of renting such premises will be, on average, 30 thousand rubles per month.

Step 3. Decorating the laundry room

Technical premises do not require special repairs. It is enough that it is always clean there, and all communications are hidden. To design the waiting room, cosmetic repairs will be required, as well as a set of furniture and appliances that provide comfort to visitors. A sofa or armchairs, a water cooler, a TV, a coffee table, a reception desk - this is the minimum set of required furnishings.

Step 4. Buying Laundry Equipment

The main point in equipping the laundry is, of course, laundry appliances. Please note that ordinary laundry appliances will not work, even if you can load 8-10 kg of clothes into it. You need professional equipment for 15-30 thousand washing cycles - it is more durable and works twice as fast as the standard one. When choosing equipment and a manufacturer, look at how long the supplier has been working in Russia, what guarantee it gives, whether there is a service for connecting and configuring devices, as well as consulting and repair. Check out the reviews for this technique.

Standard laundry set: washing machines, centrifuges and dryers. Their choice should be approached very responsibly. It is not recommended to save on this expense item, because the quality of the services provided depends on the serviceability and functionality of the equipment.

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Today, the specialized equipment market offers a wide range of laundry equipment. One set of imported equipment, including a washing machine and dryer, will cost an average of 400,000 rubles. The Russian counterpart will cost about 250,000 rubles. At the same time, quite good equipment can be found among domestic manufacturers. As a rule, its maintenance is cheaper and easier. Since the work of the laundry involves a large capacity load of the equipment, it is recommended to purchase it immediately with the conclusion of a maintenance contract.

To organize self-service, it is necessary to purchase equipment with a built-in coin acceptor, which will simplify its use, as well as save on staff. This project involves the opening of a laundry, the production capacity of which allows processing 30 kg of linen or clothes per hour. The equipment must be purchased new, since the cycle of its operation is limited and every 5-7 years it is required to carry out a global update. In a 40 sq. m will easily accommodate six units.

Laundry equipment and furniture costs

Step 5. Recruiting Laundry Staff

Self-service laundry does not require numerous staff. The main position is an administrator. It may be the owner himself. The duties of the administrator include maintaining cleanliness in the room, consulting visitors, monitoring the serviceability of equipment and the availability of consumables. In addition, additional services can be offered for the convenience of customers. For example, the client leaves the laundry to be washed, and the administrator tells them by phone when the laundry is finished. In the future, you can introduce additional services where you need the help of handymen. They will be engaged in loading washing machines (if the client uses this type of service), ironing and packing clean clothes.

You will still need an assistant, because managing a business alone is quite difficult. Since the laundry will operate 12 hours a day, the staff needs to provide a shift work schedule: it is proposed to use the 2/2 scheme. Please note that if you purchase equipment with an automatic bill acceptor and a powder dispensing system, then your presence is not required. However, then you lose money because you will not be able to introduce additional services. In any case, for accounting, you will also need to hire an accountant who can work outsourced.

Step 6. Buying Chemical Laundry Detergents

Laundries use professional chemicals that take into account the properties of fabrics and remove difficult stains. Laundry detergents have a number of features:

high concentration (work at minimum dosages);

liquid consistency.

The set of necessary detergents includes: powders, complex laundry detergents, alkaline enhancers, surface-active enhancers, fabric softeners and water softeners, stain removers, bleaches, etc.

When planning laundry expenses, it is important to consider the cost of purchasing detergents, since this item can be quite significant. This self-service laundry project invites customers to use their own detergents (provided they are suitable for the equipment). But as practice shows, in most cases, customers prefer detergents provided by the laundry itself. You can buy detergents using special machines that dose out the right amount of detergent. The purchase of detergents is carried out on the basis of sales plans. As a rule, this type of expense is 10% of revenue.

Step 7. Drawing up a price list

The self-service laundry service provides affordable laundry services for laundry, including large items. The service is popular among various categories of the population due to the fact that it saves time and is a more budgetary option for classic laundries.

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The washing rules in such establishments are simple: the client independently loads things into the machine, pays for washing, waits for 2-3 hours, and then picks up the clothes. Dryers and ironing machines are also freely available. For a fee, customers can leave their clothes to the administrator, who will independently start the laundry and inform the customer when the laundry is completed.

Self-service laundries can be in demand not only by people who do not have a washing machine at home, but also by those who need to wash large items or carry out high-quality washing of things.

The main laundry services include the usual washing of linen and clothes. Additional services include laundry with fabric softener, bleaching, stain removal, steaming and ironing. An approximate list of services and their cost are given in the table. In accordance with it, the average check size will be 400 rubles.

Sample self-service laundry price list

It is also necessary to provide additional services aimed at creating a comfortable stay for customers in the self-service laundry, since the washing time is 2-3 hours. For example, you can equip the waiting room with comfortable sofas, a TV, a coffee machine, free wi-fi, etc. All this will contribute to greater attendance. In the future, you can consider the provision of services of departure and delivery of things. However, this will require a car and a driver.

Usually the washing process in the laundry takes no more than 2.5 hours - this can be achieved through the use of high-quality, powerful and capacious equipment. Firstly, it will attract customers for whom saving time is important. Secondly, it will allow you to fulfill more orders per day.

Features of organizing a self-service laundry:

• work schedule should be convenient for 90% of clients;

the completed order is provided to the client in plastic packaging;

flexible system of terms of order fulfillment;

obligatory guarantee of compensation for damage in case of loss or damage to things;

quality level of order acceptance.

The target audience of self-service laundries is diverse and numerous.

out-of-town students of various educational institutions, and in particular those who live in hostels;

residents of apartments without washing machines;

travel allowances;

those who want to wash large items;

legal entities, companies that, due to the specifics of their work, need to wash a large amount of linen or clothes.

Practice shows that the main users of self-service laundry services are students - the share in revenue reaches 60%, another 30% of the revenue is brought by citizens who do not have a washing machine, and the remaining 10% are those who want to wash large items. These statistics do not take into account income from corporate orders, which are able to provide additional and at the same time stable income, because. a contract for corporate services is concluded with legal entities.

Thus, the self-service laundry is faced with the task of attracting various categories of potential consumers in order to ensure a stable income.

The promotion of self-service laundry services is quite specific. The best advertising in this case is the so-called "word of mouth", however, in order to launch this type of advertising, you need to attract the first customers. This can be done through the distribution of flyers, placing ads in the elevators of houses, holding a promotion offering coupons with a discount on the first wash, etc. To increase customer loyalty, it is recommended to develop a system of discounts for regular customers and certain categories of citizens. For example, you can run a discount promotion for students. It is expected that such an action will have a significant positive effect, since students occupy a large share of the client base of laundries.

In the future, you can consider the prospect of creating your own website, which will host a price list, a form for quick ordering, contacts, and so on. A laundry website requires just a couple of web pages and a simple interface.

To establish cooperation with legal entities, a personal tour of potential customers is supposed to offer them services and information cooperation. Consider the option of mutual advertising, as well as offer commercials an advertising service. While waiting in the laundry room, visitors can look through the magazine, study the advertising stand and flyers posted in the waiting room. Using this tool, you can provide additional income.

Based on the size of the average check of a self-service laundry, we calculate the planned income. To do this, we determine the average number of visitors per month - 750 people (25-27 people / day) and the average check is 400 rubles. Thus, the monthly revenue of the laundry will be: 800 * 400 \u003d 320,000 (rubles). It is planned to reach the planned sales volume for 4-5 months of work.

Step 9. Calculate the financial indicators of the laundry

Here are the main indicators for assessing the profitability of a business.

Average number of visitors per month: 750 people (25-30 people per day);

Average check: - 400 rubles

Monthly revenue: 750 × 400 = 320,000 (rubles).

Monthly expenses (including expenses for consumables, utilities and taxes): 150 thousand rubles

Net profit: 170 thousand rubles. per month

The amount of initial investment: 950 thousand rubles

Payback period: 6-12 months

Profitability: 16%

Practice shows that the average payback period for laundries is 1-1.5 years. It is possible to achieve such results with the proper organization of business and the effective use of opportunities. All this will ensure the necessary level of sales. It is important to understand that laundries are a low-income business, but with proper development - diversification of services, introduction of additional services, opening of several outlets - it can bring significant income.

Step 10: Laundry risk assessment

We list the main risk factors when creating a self-service laundry and how to respond to threats:

Opening direct competitors in the city, which will lead to a redistribution of the client base and profits, dumping, and an increase in advertising costs. It is possible to reduce the impact of this risk when forming your own client base, developing a unique selling proposition, stimulating consumer loyalty and concluding long-term contracts for exclusive service;

Increasing the cost of services, which leads to a decrease in marginal income. It is possible to mitigate the risk by creating a margin margin on the cost price, which will compensate for the increase in costs without increasing the cost of services;

Seasonal decline in sales. In general, the market provides a fairly stable demand for laundry services. However, taking into account the fact that in this project the core of the target audience is students who leave the city in the summer, there is some risk of a decrease in sales in the summer. It is possible to level the risk when developing a marketing strategy, an effective advertising policy, shifting seasonal accents in sales and diversifying the target audience;

Insufficient level of demand. This risk is one of the most probable and may arise both due to the low solvency of demand, and due to the unpopularity of the service itself. It is possible to reduce the risk with a competent choice of the location of the laundry, an active advertising policy, including various promotions and discounts, incentives for repeat purchases, flexible pricing;

Poor choice of location for the laundry. This risk has a high degree of probability and significant consequences. Eliminate the wrong decision will allow a qualitative geomarketing analysis of the area, infrastructure, which will more accurately assess the level of sales, taking into account the density of potential consumers;

Refusal to provide the lease of premises or increase in the cost of rent. The loss of a place threatens with great losses: firstly, it will be quite difficult to transfer all large-sized equipment; secondly, the move will take a certain time, during which the laundry will not function; thirdly, due to the loss of an already promoted point, you will have to deal with the promotion of a new location. All these consequences can lead to huge losses. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord. It is also worth considering the possibility of purchasing your own premises.

Technological risks, which include incorrectly selected equipment, breakdowns, misuse of technological capacities, which can lead to a stop in business processes and loss of part of the profit. It is possible to reduce this risk with regular monitoring of equipment serviceability, high-quality after-sales service, and a competent choice of equipment;

Staff problems. This category of risk should include a low level of staff competence, irresponsible attitude to property, unsatisfactory quality of service from employees. This risk can be mitigated by: a revenue-based employee incentive system, staff training and monitoring of their work.

Opening a laundry means providing not only laundry services, but also bleaching, washing with conditioners, rinses, additional drying and ironing of clothes, etc. To succeed in such a business, you should not choose only one of the service options, but offer a complex, then the client base will grow at the speed of light. In addition, you must also understand the basic principles and nuances of such work:

1. Work schedule should suit 90% of clients;
2. a flexible order fulfillment system is the main characteristic of a good establishment;
3. a guarantee of compensation for damage in case of damage / loss of things;
4. quality level of order acceptance;
5. urgent wash - up to 6 hours, standard - up to 2 days;
6. repeated washing in case of marriage;
7. the completed order is returned in plastic packaging.

What do you need to start your own business?

room

If you are planning to organize a small business, it is enough to choose a production facility with an area of ​​25-30 m². If the average load is 35 kg per hour, you need to rent a room with an area of ​​150 m².

Among the mandatory conditions are communication (ventilation, sewerage, electricity and water).

Equipment

On average, equipment costs about 300,000 - 350,000 rubles. With a growing and regular income, you will be able to increase the number of pieces of equipment over time. Do not rush to buy the most expensive equipment. Give preference to really reliable manufacturers, and not to fashionable advertised firms.

In the first months you will need:

• Washing machine for washing (loading from 8 kg) - 3 pieces;
• machine for ironing straight linen - 1 piece;
• wide ironing table - 1 piece;
• steamer - 1 piece;
• iron - 1 piece;
• tables for sorting / stacking - 2 pieces;
• trolleys for transporting linen - 2 pieces.

Staff

The number of staff will depend on the schedule your establishment operates. If this is an all-purpose laundry, then you will need from 2 to 6 workers, depending on the amount of work. These workers will only do laundry. Plus, you also need staff to receive / issue linen, as well as a person who will iron.

Don't forget the electrician, gasman, technical equipment specialist and accountant. It is not necessary that these employees be at work all the time. They can be called when needed.

If this is a variant of a self-service establishment, then the staff will be smaller. You will need 1-2 people to issue tokens and oversee the operation of the equipment.

List of required documents

First you register as a sole trader. When registering, you must specify the type of activity according to OKVED. In this case, it is "Washing, dry cleaning and dyeing of fur and textile products."

For such a business, you choose the UTII taxation system and additionally get acquainted with the regulatory standards in this area. You will additionally need to obtain permission from Rospotrebnadzor. To do this, you provide the following package of documents for opening a laundry:

• Production control program with a detailed description of how sanitary and epidemiological measures will be carried out;
• agreement on the export of solid waste;
• contract for the disposal of fluorescent lighting lamps;
• agreement on carrying out disinfection, deratization and disinfestation measures;
• contract for maintenance of ventilation (cleaning and disinfection).

How much should you invest?

Let's take a standard version of a medium-sized laundry room. So, the approximate costs to ensure its operation include:

• Washing machines: 350,000 rubles per item (economic option), 600,000 rubles per item (elite option), total from 1,050,000 to 1,800,000 rubles;
• boards, irons - up to 150,000 rubles;
• dryers - from 300,000 rubles apiece (600,000 rubles);
• laundry baskets, water filters - from 150,000 rubles;
• bleaches, washing powders, conditioners - from 15,000 rubles.

Total: from 1,965,000 to 2,715,000 rubles. Add to this the monthly rental costs - from 7,000 to 15,000 rubles, for wages - up to 40,000 rubles, and also for tax - from 35,000 to 55,000 rubles.

How much can you earn?

Your income will be determined by the number of clients. At the same time, the price level always depends on the general level of prices that apply in the region. The average price for laundry is from 30 to 100 rubles per 1 kg. The price difference is determined by the degree of soiling and the type of fabric.

If you skip about 10-30 kg of laundry per day, then the amount of your monthly income will be from 9,000 to 30,000 rubles. At the same time, you will additionally pay utility costs from this amount, as well as purchase consumables. Net profit will appear only a year after opening.

Now that you know how to open a laundry, you can calculate in advance all the benefits of this business, as well as take into account the cons. So you determine for yourself whether it is worth it for you to engage in such a business.

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More about current account

• Opening an account - free of charge in 10 minutes;
• Service - from 0 rubles / month;
• Free payments - up to 20 pieces / month.
• Up to 7% on account balance;
• Overdraft possible;
• Internet banking - free of charge;
• Mobile banking is free.

RKO in Raiffeisenbank.

Open an account

More about current account

• Opening an account - free of charge in 5 minutes;
• Service - from 490 rubles / month;
• Minimum commissions.
• Registration of salary cards - free of charge;
• Overdraft possible;
• Internet banking - free of charge;
• Mobile banking is free.

RKO in Tinkoff Bank.

Open an account

More about current account

• Free account opening in 10 minutes;
• First 2 months free service;
• After 2 months from 490 rubles / month;
• Up to 8% on the account balance;
• Free accounting for individual entrepreneurs on Simplified;
• Free internet banking;
• Free mobile banking.

RKO in Sberbank.

Open an account

More about current account

• Opening r / s - 0 r.;
• Service - from 0 rub./month;
• Free "Sberbank Business Online";
• Lots of additional services.

More about current account

• 0 rub. opening an account;
• 0 rub. Internet banking and mobile banking for account management;
• 0 rub. issuance of a business card for depositing and withdrawing cash at any ATM;
• 0 rub. the first deposit of cash into the account;
• 0 rub. tax and budgetary payments, transfers to legal entities and individual entrepreneurs in Alfa-Bank;
• 0 rub. service account if there is no turnover.

RKO in the Eastern Bank.

Open an account

More about current account

• Opening an account is free;
• Reservation in 1 minute;
• Internet banking and mobile application for free;
• 3 months of service for free;
• after 3 months from 490 rubles / month

RKO in LOKO Bank.

Open an account

More about current account

• Opening an account is free;
• Reservation in 1 minute;
• Service - from 0 rubles / month;
• Cash withdrawal from 0.6%;
• Free terminal for acquiring;
• Internet banking and mobile application - free of charge.

RKO in Expert Bank.

Open an account

More about current account

• Account maintenance - from 0 rub./month.
• Cash withdrawal (up to 700 thousand rubles) - free of charge
• Up to 5% on account balance
• The cost of payment - from 0 rubles.

RKO in Unicredit Bank.

Open an account

Sample business plan for a small self-service laundry in a city of 600,000 inhabitants.

How much money do you need to start a business

According to preliminary calculations of the business plan, it will be necessary to invest about 2,030,000 rubles to open a business:

• Repair and design of the premises - 400,000 rubles.
• A set of equipment "turnkey self-service laundry" - 1,230,000 rubles.
• Advertising budget - 50,000 rubles.
• Approvals, permits, preparation of documentation, commissioning - 50,000 rubles.
• Business registration and other expenses - 100,000 rubles.
• Reserve fund - 200,000 rubles.

Laundry opening step by step plan

Business organization will take place in the following sequence:

1. Market analysis and assessment of investment prospects
2. Search for sources of project financing
3. Search for the location of the future laundry
4. Search for potential equipment suppliers
5. Registration of a business, creation of a seal, opening a current account
6. Conclusion of a lease agreement
7. Repair and design of the premises, creation of conditions that meet the requirements of SES and fire safety
8. Purchase, delivery and installation of equipment
9. Search and employment of personnel
10. Active advertising of services

Description of the offered products and services

Our laundry will operate primarily on a self-service basis, meaning customers will use their own washing machines and dryers. At the same time, it will be possible to leave clothes and linen to our administrators, who will do all the work for the client (for an additional fee). The working conditions of the laundry will be built in such a way that the entire washing process will take no more than 2-2.5 hours. This is planned to be achieved through the installation of powerful, modern, spacious machines. Our company plans to provide services not only for private individuals, but also for boarding houses, hotels, hotels, catering establishments and other legal entities and individual entrepreneurs. Laundry services for overalls will also be offered (including for medical institutions). For many of these organizations, laundry services are vital not only from a cleanliness point of view, but also from a legal point of view. The price list of our laundry will look like this:

• Washing up to 5 kg - 120 rubles.
• Drying up to 5 kg - 100 rubles.
• Luxury service (washing, drying and packing, up to 5 kg) - 300 rubles.
• Washing and drying insulated clothes (down jackets, jackets) - 350 rubles / pc.
• Washing and drying a blanket/plaid/cover - 350 rubles/pc.

When washing clothes or linen over 5 kg, payment for services will be carried out at a double rate at the current price list. In addition, the client can additionally purchase:

• Washing powder (Myth) - 10 rubles. (a portion)
• Washing powder / washing gel "Ariel" - 20 rubles. (a portion)
• Air conditioner "Lenor" - 15 rubles. (a portion)
• Bleach, powder enhancer "ACE" - 25 rubles. (a portion)
• Stain remover "Vanish" - 35 rubles. (a portion)
• Ironing straight linen on the skating rink - 20 rubles. for a unit.

According to our calculations, the average check of the service will be 400 rubles. And the average attendance of the laundry after the promotion of the business (3-6 months) will be approximately 750 people per month. Potential revenue, thus, will be 300,000 rubles per month.

Download laundry business plan

Which room to choose to open a laundry

It is planned to rent a room of 120 sq. m. to accommodate the laundry. m. at a price of 400 rubles / m2. Monthly rental payments will amount to 48,000 rubles. The choice of premises will be based on compliance with the requirements of SanPiN 979-72 (the same as for dry cleaners):

• The presence of a separate room for receiving dirty clothes and issuing clean clothes;
• The presence of supply and exhaust ventilation;
• The interfloor ceiling above the laundry should provide adequate steam, heat and sound insulation;
• Ceiling height not less than 3.6 meters;
• Plumbing, sewerage and central heating are required.

The laundry room will be divided into several rooms:

• Room for visitors;
• Utility room;
• Sanitary facilities;
• Warehouse and office space.

What equipment to choose for this business

The production capacity of our laundry will allow you to process up to 90 kg of linen or clothing per hour. This requires only two employees. A set of equipment (turnkey laundry) will cost 1,230,000 rubles. It will include:

• Washing and squeezing machines of European production (loading up to 8 kg) - 4 pcs.
• Drying machines, made in the USA-Europe (loading up to 8 kg) - 3 pcs.
• Coin-token receivers - 7 pcs.
• Changer, combined with a device for the sale of powder - 1 pc.
• Double bath-sink - 1 pc.
• Shelving table - 1 pc.
• Rack - 1 pc.
• Basins for linen on 30 l. - 6 pcs.
• Water purification system - 1 pc.

According to the business plan, it is planned to employ administrators (2 people) and laborers (2 people) as the personnel of the organization. Current management issues, as well as the promotion of laundry services, will be handled by the manager. The total staff will be 5 people, with a monthly payroll of 83 thousand rubles. Also, the organization will need an accountant, whose services are planned to be outsourced. It is not profitable to keep such an employee in the state. Payments under the agreement will amount to 7 thousand rubles. per month.

What taxation system to choose for opening a laundry

The organizational and legal form of the laundry will be an individual business registered with the local tax office. As a taxation system, it is planned to apply the USN - a simplified taxation system, 15% of the organization's profits.

Laundry marketing and advertising

In terms of attracting first customers, our laundry will be in a very advantageous location. Literally 150 meters away there are several student hostels. Those who live in the hostel do not have their own washing machines, which means they are potential customers. In addition, the building is located in a very passable place, next to the road with convenient access roads. The billboard that we will place on the building will be visible to all passing cars. Our main task after the opening of the laundry is to announce us to the widest possible audience of potential customers. Of the mandatory promotional activities aimed at promoting services, it is worth highlighting the following:

• Distribution of leaflets in the first days of the opening of the laundry, indicating big discounts for the first customers. Mostly these will be places near hostels and a large shopping center located next to our building.
• Direct detours of large potential customers - cafes and restaurants, medical institutions, kindergartens, industrial organizations, etc.
• Advertising on the Internet, posting information on bulletin boards (including on Avito).
• Launch of contests and discount programs through popular Internet services: Biglion, Couponator, etc.

Financial calculation, profitability and payback of business

Let's proceed to the calculation of the main indicators of the economic efficiency of the business. Fixed monthly expenses of the organization:

• Room rental - 48,000 rubles.
• Salary - 83,000 rubles.
• Deductions to off-budget funds - 24,900 rubles.
• Accounting (outsourcing) - 7,000 rubles.
• Utility expenses - 30,000 rubles.
• Other expenses - 20,000 rubles.

Total - 212,900 rubles.

How much can you earn from this business

According to preliminary calculations, the net profit of the organization in the first year of operation will average 74,035 rubles per month. Profitability is 34.7%. With such indicators, the project pays off in 28 months of work.

Recommended download laundry business plan for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions