How to open your wedding agency from scratch? Women's wedding planning business - what you need to know? How to start a wedding business

In Russia, a huge number of marriages are registered every year. Do not talk about the fuss that accompanies the wedding. Future spouses want to do without unnecessary trouble and do everything so that the event is a success.

Today there are a lot of wedding agencies that take care of the entire organization of the holiday and offer to rent wedding decorations, outfits and other paraphernalia. By resorting to their services, many couples free themselves from problems, leaving the reins of government in the hands of professionals. How to start a wedding business from scratch will be discussed in this article.

First steps

Starting a small business for weddings requires certain financial investments. Their size depends on what services you plan to provide. If you make every effort, the project can bring tangible profits, even though this market segment has a high level of competition. Traditionally, the salon for the newlyweds provides services for organizing, accompanying and holding wedding celebrations. But in order for the business to be effective already at the first stage, everything should be carefully planned.

Project and business plan

Starting a wedding business, like any other type of activity, should be done with a competent project and business plan. If you have sufficient experience in this area, you can come up with a plan on your own, if not, then there are design bureaus that offer ready-made schemes for the economic development of production in the wedding industry. Experts estimate the success of this type of business as high, because the number of clients of the wedding salon increases from year to year, taking into account the seasonal adjustment.

Organizational and legal form

The next step on the way to creating your own business will be the choice of legal form. You can register as an individual entrepreneur (individual entrepreneur) or open an LLC (limited liability company). When starting a wedding business, it is preferable to choose the first option. With it, you can decently save on taxes and simplify accounting. In addition, the clients of the wedding salon for the most part are individuals, so there is no point in complicating your life with legal relations.

Business focus

Wedding agency services are quite extensive. Before starting your own business, think about what you want to offer the client. For example, you propose to create a salon for providing services to private individuals for weddings and accompanying the event with everything necessary. Or you want to open an atelier for renting outfits for the bride and groom.

If you settled on the last option, then you need to focus on the chosen narrow direction. In this industry, you need to analyze the service market of your city, giving it an objective and complete description. Pay attention and evaluate all the pros and cons of competitors. Copy all the best that they have and in the future take into account the shortcomings of their work.

Jewelry and accessories for rent

Wedding decorations are another line of business under consideration. Many people, playing a wedding, believe that it is not worth saving on beauty, everything needs to be done so that the guests will remember their celebration for a long time. But at the same time, it should be understood that all the outfits and accessories purchased before the wedding at decent prices, most likely, will later just lie somewhere in the closet.

Well, if they can be sold and get back part of the money spent. Therefore, there is another line of business - the rental of wedding decorations. These can be dresses, shoes, various jewelry and additional accessories (fur coat, veil and hats, gloves, lace umbrella, etc.). In addition, the client can be offered the decoration of the halls: decorating the room with their own flowers, balls, chair covers, etc.

This will allow customers to significantly reduce the cost of organizing a celebration, and you - to make a profit. Moreover, the business of renting wedding jewelry and accessories does not require large financial costs, and the invested funds pay off almost for the first rent. True, it is important here to find good suppliers with prices that suit you.

Decor

Wedding decor as a business is a special area that requires a professional approach. A competent combination of colors, fabrics, various ways of drapery and the subtleties of floral art - this is what turns an ordinary holiday into an unforgettable extravaganza of love and happiness. The decor is designed to create an atmosphere of celebration, which will be reflected in the furniture, the interior of the hall.

To do this, you will need experienced designers and florists who are able to choose harmonious compositions for the bride and her bridesmaids, arrange a bouquet and elegantly decorate a wedding procession. Additional services may be offered to the client. For example, flower rain or decorating dishes and tables with fresh flowers.

Room selection

Having decided on the direction of the wedding business, move on to the next question. You have to find and arrange premises for the company. The best option is a long-term lease in a crowded and passable area of ​​the city.

When opening a salon with a full range of services (sale of outfits, organization of a banquet, car rental, photo and video services, work of a toastmaster, assistance of stylists and florists), choose a room with an area of ​​​​about 100 square meters. m. This will allow you to arrange all the services with the convenience of the client. In addition, it will give your company weight in the eyes of buyers and create an additional reputation.

Before you open a company, you should carry out repairs and decoration of the premises, divide it into the necessary zones. Properly selected wedding style will allow you to express the direction of your company. In addition, in the hall you can arrange the sale of various commemorative accessories that are very often used at weddings and are kept by the newlyweds for many years.

Every year it becomes harder for young entrepreneurs to squeeze into any serious niche. You need to act quickly and decisively so as not to miss your chance. Especially when it comes to organizing weddings as a business. Where to start and how to succeed in this wonderful and feminine form of earnings? You will learn all the useful information after reading our article.

Directions

So, if you decide to open a business at weddings, then first of all you should decide on the main services that the so-called wedding agency will deal with. The choice here is quite wide:

• rental and sale of dresses;
• selection of a restaurant and wedding menu;
• registration of weddings;
• ordering and decorating the car;
• design or order a bouquet;
• organization of a visiting ceremony;
• selection of toastmaster, DJ, artists;
• printing and sending invitations;
• ordering a photographer and video filming;
• fireworks, chocolate fountains and other services.

All these events together, as a rule, are called "turnkey wedding organization", i.e. a kind of all inclusive for clients who do not have the time or desire to prepare on their own. However, most often the organization of a celebration as a business is identified with the design of the hall. Perhaps you need to start with this, and after that you take on a little all the other tasks.

Premises and staff

Organization of weddings is considered a business without large investments, since in fact you are an intermediary between customers and performers. In any case, you cannot do without a stylish small office of 10-20 sq.m. Clients must understand that they are dealing with a serious company. It is desirable to rent or purchase premises in the city center, in places with high traffic. A good option would be to rent on the first floors of a large business center.

In terms of personnel, you will need one or two assistants in the role of account managers and a visiting accountant. With photographers, make-up artists, fashion designers, artists, florists and designers you will have to cooperate and this is one of the most difficult moments in this business. It is necessary to develop a base of the best specialists who will set their prices for services. Your task is to agree on the amount with the wedding customer, taking into account the markup for your organization of the celebration.

Of course, to open a wedding organization business, you cannot do without registration. You can register your activity as an individual entrepreneur or LLC. Each option has its pros and cons. An individual entrepreneur is easier and cheaper to get, while an LLC enjoys great confidence among customers and contractors. In addition, such registration is preferable if you cooperate with legal entities.

We consider profit

How much can you earn from organizing a wedding business? First, let's calculate the one-time and monthly expenses. So, about 150,000 rubles will have to be spent on the purchase of furniture and office renovation, registration and advertising (website creation, signboard, business cards, etc.). This is a one-time start-up cost. Every month, you will need to allocate funds for renting premises, salaries of staff and advertising for the agency. Approximately for all this you will allocate 100,000 rubles.

As for income, it should be noted that the return on business at weddings is about 3-12 months, profitability is 50%. In this case, everything will depend on what time of the year you open a business. Remember that the peak of weddings is in the summer - the beginning of autumn, the most disadvantageous time is winter. For the organization of wedding events, you can claim 10% of the total amount. Suppose that you organize 5 weddings per month for 300,000 rubles, you can get 150,000 rubles from these celebrations. We subtract monthly expenses and get 50,000 rubles of net profit.

wedding agency business plan you can download from our partners!

Now you know the basic information about how to get started and how to succeed in organizing weddings as a business. Remember that this is an interesting, but very responsible job. Customers trust in your hands one of the most important events in their lives. Seeing gratitude in the eyes of the newlyweds is the most valuable thing, so don't let us down!

Finally, we suggest that you familiarize yourself with the video with the success story of the wedding organizer:

Useful

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A wedding is one of the most important events in the life of every person. Newlyweds strive to make this day memorable and unique. To surprise and delight their guests, couples are increasingly turning to professionals in the wedding industry. Such a business is steadily developing every year, which makes it attractive to start-up entrepreneurs. But the crisis is forcing many to abandon this idea. The crisis is ruthless for almost all sectors of the economy. One of the first to suffer is the service market, which includes the wedding business. A significant increase in prices for imported goods and a decrease in purchasing power are pushing the newlyweds to save money and wisely allocate the budget. Despite the fact that the average cost of weddings has increased several times, their number has not changed. Therefore, being flexible, offering new ideas to the market, you can maintain profitability and gain the necessary experience.

The first thing to start a business with is to determine the direction of the services provided and the available start-up capital. Based on your own knowledge and skills, you can choose the appropriate market segment. Enthusiasm and fresh solutions will help you achieve success in your chosen direction.

wedding salon

Even in the most severe crisis, the bride cannot do without a wedding dress. In addition to selling such outfits, the salon can provide rental services and individual tailoring. The additional income of the entrepreneur will be the sale of shoes and accessories. This segment of the wedding business requires the largest initial investment.

In addition to renting and furnishing a salon, you need to take care of a wide range of outfits. Despite the crisis, we should not forget about high-income buyers who want to see models of expensive bridal fashion brands. For the functioning of the business, you will need two salespeople and an outsourced accountant.

The success of a wedding salon directly depends on the location, level of service and careful selection of suppliers. To open a small store, you will need an initial investment of $50,000, which will cover the first months of rent, renovation of the premises and the purchase of goods.

The payback of such a salon comes in 2.5-3 years.

wedding agency

The most trendy direction of wedding services. The desire to save time and efficiently allocate the budget is increasingly forcing couples to seek help from the organizers. As an intermediary between the newlyweds and service providers, agencies receive a commission. In addition, the main responsibilities of wedding organizers are the development of a festive concept, planning, timing and coordination of the solemn day, budgeting, choosing a location for an outdoor ceremony, helping the bride for the entire period of preparing the wedding.

During a crisis, this segment is the first to suffer losses, but flexibility in price, non-standard ideas, cooperation with trusted contractors will help maintain demand. The first thing to start with a wedding business is thorough preparatory work: studying trends in such fashion, monitoring the city's services market, getting to know suppliers, and compiling a competent commercial offer. It is better to open a wedding agency three months before the start of the festive season. This will require a well-equipped office in the city center and two managers for customer service.

The initial investment of the wedding agency is estimated at $2,000. The payback of the project is achieved in 3 months.

Floristry and decor

An integral part of a modern wedding. The business is built on the provision of services for decorating an outdoor ceremony, a banquet hall, compiling wedding bouquets, boutonnieres. An additional income can be the production of festive printing: invitations, banquet cards, seating arrangements for guests. During the crisis, cooperation with local suppliers of flowers, fabrics and the use of seasonal vegetables and fruits in decoration will be a priority.

To reduce the cost of wedding services provided, decor elements such as tablecloths, chair covers and covers, arches, vases can be rented out. For the successful promotion of the project, cooperation with trusted solemn agencies and advertising on the Internet will help. From the staff you will need two florists, a decorator and a seamstress. The priority will be the presence of an office with samples of wedding decor: pillows for rings, decorated glasses, invitations, bonbonnieres, candles, fabric samples. As soon as such a business gets on its feet, you should think about opening your own flower and decor store.

The initial investment is estimated at $ 2,000, and the payback is achieved in 3 months.

Photo and video shooting

All newlyweds want to keep touching memories of the wedding. The services of photographers and videographers have long become an integral part of the wedding business. High competition from private photographers reduces the profitability of the business. But the organization of a full-fledged studio with a team of professionals providing a full range of services is always in demand. Among the main areas of such studios are:

• Photo and video filming of love story and wedding day;
• Making a holiday book;
• Printing instant photos during the wedding day;
• Production of holiday clips.

If you have your own studio with the necessary set of decor, additional income will be: hourly rental of a photo studio, organization of staged photo shoots, holding master classes in photography, editing and processing. The main items of expenditure will be the purchase of equipment, software and rent and repair of premises. The starting capital for the project implementation will be about $7,000.

The payback of the project is established during the first year of operation.

Wedding car rental

Renting a motorcade is a popular holiday market service. The first thing to start a business purchase is with one executive class car. Limousines and retro cars are considered classic, but to stand out from the competition, you can think about purchasing, for example, sports cars or convertibles. A large car fleet will be able to please any client, but in a crisis it is better to focus on the rental of the most popular car models. Buying a limousine in good condition will cost $ 20,000. The payback of the project is set in 2 years.

Catering services

The essence of the business is to provide food, utensils, equipment, tent structures, furniture, textiles, attendants for outdoor weddings. The trend for outdoor ceremonies is forcing couples to increasingly resort to the services of catering companies. In a crisis, this business is especially relevant. Being flexible in prices and having a wide range of dishes, catering companies are becoming a worthy replacement for restaurant service.

The initial stage is the purchase of dishes and equipment (refrigerators, isothermal containers, compact grills, carts for waiters, fondue makers, cutlery). Then time should be devoted to the careful selection of service personnel. The success of the catering company will depend on the work of the client manager, chefs, waiters and bartenders. Starting capital investments for business cost 18 thousand dollars. Payback is set in 1 year.

Host and show program

This business segment will be an excellent solution to show and realize your own talents. Outgoing and charismatic people, having prepared several options for a clear scenario, will find themselves in the role of leader. Performances of musicians, singers and dancers became classic for the wedding program. Also, the newlyweds will be interested in extreme fire shows, pyrotechnic programs, a bartender show followed by drinking prepared drinks, portrait painters, magicians.

To promote such services, a high-quality commercial offer and cooperation with wedding agencies will help. The advantage of the business will be the lack of start-up investments, therefore, in calculating profitability, profitability and payback, one should rely on the data of the existing market conditions and one's own strengths.

Make-up and hairdressing services

A necessary part of the image of the bride is hair and makeup. An extensive portfolio and following the latest trends in wedding fashion will attract customers. To organize a business, it is not necessary to have a beauty salon, because most of these professionals go to the bride. An additional service can be the escort of the newlyweds throughout the day to maintain the impeccable appearance of the bride and groom. The beginning of business promotion - the creation of a portfolio site and cooperation with other market participants. In a crisis, it is worth developing special promotions and offers for brides. For example, a free trial hairstyle or make-up of a friend.

Based on the cost and quality of the used cosmetics and other consumables, it is possible to calculate the profitability of the project. The starter kit pays off within the first season.

Wedding cakes

The final point of the day will be a gorgeous cake. Brides and grooms pay special attention to the taste and design of the finished product. Organizing a pre-wedding tasting will be an excellent marketing ploy. Following culinary trends and showing an individual approach to each couple, an experienced confectioner will not be left without clients even in times of crisis. Additional services will be the design and preparation of a candy bar, the production of edible bonbonnieres and free delivery. To start a business, you will need a set of professional utensils and kitchen appliances. The necessary costs will pay off in 6-10 cycles.

Permits

To avoid unpleasant consequences from the regulatory authorities, a business needs to register business activities and comply with tax laws.

• Registration of the legal form of the enterprise.
• For most segments of the wedding industry, an individual entrepreneur will be the best solution. Unlike registering a legal entity, this option will be easier to register and run a business.
• Obtaining a tax payer certificate.
• The choice of a simplified taxation system will reduce deductions to the budget and facilitate business accounting.

An experienced lawyer will help with the preparation of the necessary documents, and an outsourced accountant will take care of financial issues, organization of accounting and relations with the tax service.

A wedding is a solemn and exciting event in the life of every person. Especially girls are waiting for her. Therefore, when organizing it, people try to make everything as beautiful as possible. At the same time, the families of the bride and groom want to save money and not go beyond the budget allocated for the wedding. In such a situation, they start looking for a company that can organize a holiday, demanding reasonable money for it.

There are many companies that organize weddings today. This area is now becoming popular. Creating a holiday for someone is a pleasant and not dusty occupation. A person who decides to open such a business should consider whether he will find original ideas and whether he will be able to bring them to life. After all, the main thing in this business is fantasy. Considering this, you need to understand what you need to prepare for the maximum assessment of its relevance in your city.

Finding Clients

As paradoxical as it sounds, in the wedding business, advertising will help customers find. However, here it will have its own specifics. To begin with, it is worth resorting to the possibilities of the global network. It has many women's forums and sites. The advertizing exposed on them, for certain will draw attention of many future brides. Also, you can use the social networks. Most modern people spend a lot of time in them. It is likely that someone will see the ad and apply for services.

Another effective option is to distribute business cards and booklets through public places. For example, you can put them in a shopping center. There is always a crowd of people here. If from 1000 handed out business cards, there will be a return of 10 people, then this will be a good result.

It is very important to take each client seriously. A well-designed wedding will give the company a good reputation and, for sure, many more newlyweds will turn to its services.

Here, as in any other type of business, you can not do without investments.

To beautifully arrange a wedding or any other celebration you will need:

• Balls.
• Colorful ribbons.
• Flowers.
• Beads.
• Material for decorating rooms.
• Candles.
• Printing products

This is of course not a complete list. In the process, you will need other items.

To decorate the banquet hall, you will have to purchase fresh flowers. Here you can establish contacts with flower shops, and make purchases at a wholesale price. After all, the owner of a wedding salon will buy flowers regularly and in large quantities. The same can be said about the purchase of other components.

We must immediately make a reservation that such a business can exist only on a legal basis. It will be necessary, at a minimum, to register a certificate of IP (individual entrepreneur). Next, you need a suitable office and high-quality furniture for it. It is unlikely that people who are going to get married will entrust the organization of their wedding to a company that sits in a room that looks more like a barn. The cost of office, furniture and registration will be about 150 - 200 thousand rubles. It does not hurt to create your own page on the global network. This will increase the prestige of the company. Its development will cost a person about 30-40 thousand rubles.

If you plan to hire employees, then the costs will increase by another 90-100 thousand. This amount will include wages and tax payments. Do not forget about advertising. It will have to give 20 - 30 thousand rubles every month.

The profitability of such a business directly depends on the scale of the services provided. After all, someone orders modest weddings, and someone orders chic banquets. On average, the revenue will be about 130-140 thousand rubles. There is one regularity in the wedding business - orders are over the top in summer, almost none in winter.

In the first couple, the costs will exceed the income. But after a few months of work, things change for the better.

Marriage agency profit

As a rule, earnings in this area depend on what kind of wedding the client orders. The more magnificent it is, the more the owner of the wedding design agency, as well as the owner, earns (if you open this business in conjunction: a bridal salon and wedding decoration, then in this case you can get the maximum profit from this direction). Needless to say, there is a lot of competition in this business. Therefore, you will need to come up with an original proposal that will surely make the salon visitor become a client. A successful wedding salon will bring good profits to its owner, because every day people play weddings.

Having worked in the wedding field, you can safely expand the list of services provided. For example, a good and relevant idea would be to organize the design of banquet halls for different holidays. There are many such holidays. This is an anniversary, a children's birthday, a concert. The main thing is not to lose face in front of the client, because one bad review will instantly cross out ten positive ones.

Having achieved success in this business, you must certainly expand its boundaries. Increasing your investment in advertising will pay off. Also, you can go beyond the borders, the city where the activity is carried out. It is worth trying your hand at neighboring regions.

The main thing is to set a goal, draw up a plan of action, and also study how competitors work. A competent approach will help to realize the idea with success.