This composition of the line for the production of seeds, nuts is recommended for start-up enterprises. Due to the optimal price-quality ratio, the manufacturer is able to recoup the cost of the seed production line immediately. The small size of the line allows you to use the room for the production of seeds no more than 10 sq.m. The total consumed electrical power of the line in the rated mode does not exceed 4 kW 220 Volt! The workshop is served 2 persons. Estimated productivity of the line for the production of roasted seeds and nuts is up to 20 kg/hour finished products.

The shipment of the line is carried out to any city in Russia with the help of transport companies, or by container transportation. The area of ​​the line is 2 m2. The mass of the confectionery shop is 100 kg.

Photos of finished products	Video of the brazier

List of equipment for the production of roasted seeds, nuts, coffee:

1) Roaster for frying nuts, seeds MS-10 - 95 000 ₽

Roasters for roasting and drying seeds, nuts, dried fruits and coffee are the most efficient in the technology of roasting seeds and nuts. The seed on these braziers is crispy, completely fried. Also, the seed does not have a bitter taste.

Braziers are used for:

1. Roasting and drying seeds. Perfectly roasts white and black seeds.
2. Roasting nuts and grains. The quality of roasting is several times higher than on gas braziers. Even very small seeds can be roasted!

2) Seeds, seeds, nuts cleaning machine Briz-100 - 75 000 ₽

The Briz-100 food cleaning machine is designed for cleaning and polishing seeds, nuts, coffee after roasting. During the cleaning process, ash, debris, dust are removed from the raw materials. Thanks to the traps, the product itself does not volatilize along with the garbage. The machine is usually used together with the MS series fryer. Also, the machine instantly cools the seed and works as a cooler cleaner.

Specifications

What is the article about?

Roasted seeds are a tasty and healthy product that almost everyone loves.

Today, a huge number of such products are on the market, but despite this, the production of fried seeds is still relevant.

However, the quality declared by manufacturers does not always satisfy consumers. Some seeds are poorly washed, others are salted.

How much money is needed to start the production of roasted seeds

Any businessman with an initial capital of at least 700 thousand rubles can enter this segment of the market with a strong desire.

What equipment to choose for the production of roasted seeds

The start-up capital is enough for the acquisition of a production lines with a capacity of 50 kilograms of seeds per hour. It consists of such elements as raw material frying oven, packaging machine and cooler-purifier.

How to Start a Roasted Seed Business

To maintain the line, it will be necessary to employ 4-5 workers.

A businessman must also include in the budget of the project being implemented the cost of renting a production facility.

If there is a more impressive investment capital (from 3 million rubles), an entrepreneur can purchase an automated roasted seeds production line with a capacity of 200 kilograms per hour.

In this case, it will be possible to increase sales and potential profits of the business.

In addition, 2 employees will be able to serve such a line, which will significantly reduce the cost of paying wages.

An important stage in the organization of the production process is the search for suppliers of raw materials.

The taste characteristics of the finished product and the level of sales will depend on this.

It is advisable to make several test purchases from different suppliers of sunflower seeds and choose the best option.

You can buy raw materials on agricultural sites.

The cost of sunflower seeds, as a rule, does not exceed 30 rubles per kilogram. When frying, the feedstock loses about 10% of its weight.

However, the production of roasted sunflower seeds is considered a profitable business area.. The market value of the finished product is about 100 rubles per kilogram.

In such a business, every detail must be carefully considered.

It is necessary to organize cooperation with an experienced designer who will come up with an interesting design for packages of roasted seeds, create a company logo and offer options for unusual names.

In addition, it makes sense to hire a marketer who will develop methods to stimulate sales.

How much can you earn in the production of roasted sunflower seeds

With a well-designed marketing strategy, the profit of such an enterprise can reach 1 million rubles per month.

What OKVED code must be indicated when registering a business for the production of fried sunflower seeds

In the application for registration of activities, you will need to indicate the OKVED code. In this case, OKVED 15.33 is suitable, which concerns the processing and canning of vegetables and fruits that are not included in other groups.

What documents are needed to open a business for the production of fried seeds

A business can be registered both as an individual entrepreneur and as an LLC. The second option is distinguished by a more extensive package of documents, but start-up entrepreneurs have advantages that allow them to pay a fixed payment as a tax.

Which taxation system to choose for registering a business for the production of fried sunflower seeds

When registering, it is worth stopping at a simplified taxation system. It is much more convenient than OSNO and more attractive to entrepreneurs. You can pay 6% of income or 15% at the rate of "income minus expenses".

Do I need permission to open a roasted sunflower seed business?

To organize the production of roasted sunflower seeds, no special permits are needed. You can get a product certificate. Its presence is not necessary, but it will give certain advantages over competitors and make products more attractive.

Technology of roasted seeds preparation

The production of roasted seeds is one of the easiest. Therefore, there is high competition in this area. The technology is as follows. First, the seeds are discarded. Then they are washed, sometimes peeled. After that comes the process of frying. Then the seeds are cooled and packaged.

In contact with

Classmates

This business idea is probably familiar to everyone, if not to everyone, then to many for sure. We have all seen grandmothers selling delicious homemade seeds more than once. They still sometimes let you try before you buy from someone better. After all roasted sunflower seeds it is a special product and requires special popularity and demand.

It can be noted that their example is a mini business project for the production and sale of fried seeds.

Grandmothers painstakingly grow (some may purchase) sunflower seeds, when the seeds ripen, they knock them out of the sunflower itself, then fry them at home, each according to its own recipe.

Frying options can be different, most are simply fried with salt, while some are poured with salt water during frying.

After that, it remains only to prepare branded bags from the newspaper and you can advance to the place with the best traffic to sell the goods, and you can start promoting the goods by saying to passable consumers, for example, such a text “ roasted seeds buy do not pass by!

Grandmothers selling seeds quickly gained great popularity, and this simply could not be overlooked by enterprising people who betrayed this business idea on a large scale. They just had to build a chain of supply - production - and sales of seeds by packing them in a bright sealed package. Of course, these seeds were inferior in taste to those that were sold by grandmothers, but for the price they were noticeably superior.

How to organize your own production

First you need a room. The requirements for production and storage facilities are not much different from all other food production. The premises must comply with sanitary and building codes and regulations.

Equipment for production is divided into two types - it is gas and electric. The advantage of gas production equipment is that it is cheaper than electric equipment, but there is also a minus, it requires additional investments for the installation of gas pipes in the room. The majority chooses electric production.

Warehouses need additional protection against rats and mice, a concrete floor and a tight-fitting iron door are well suited. Also, do not forget about protection from birds that can fly in through windows or penetrate through a poorly covered roof. There are no special requirements for personnel, so there is no need to talk about high costs for paying personnel.

Production and additional equipment

According to the method of roasting, braziers can be divided into gas, electric and microwave ovens.

Microwave ovens are quite rare in production, but the range of their services causes only positive emotions, you should not limit yourself to roasting sunflower seeds with them. Microwave ovens are great for business expansion (see Development Outlook)

According to the roasting scheme, the ovens are divided into 2 types, periodic loading and unloading and walk-through:

– Batch-loading-unloading ovens, the so-called continuous ovens, allow you to control the roasting process manually, stop the process at the right time and correct the problem that has arisen. But these ovens require personnel.

- Continuous, automated furnaces exclude the presence of the necessary personnel, and hence certain costs. The downside of automated ovens is the likelihood of worse product quality.

Packaging equipment is next in importance. The packaging for seeds will be a polypropylene bag soldered from a special polypropylene tape with two horizontal "Euro-seams" and one vertical overlap. The capacity of this package will be from 50 to 300 grams.

The mini-line for the production of fried sunflower seeds will consist of a semi-automatic packaging machine and an electric (gas) oven.

The cost of such a mini-line will cost a little less than 150,000 rubles, with a capacity of about 30 kilograms per hour. It will take a little less than 11 meters of floor space.

Regarding raw materials: if you use sunflower heads, then you will need a special crusher to extract the seeds (a grain cleaning machine - about 320 thousand rubles or a vibrating pneumatic table - about 180 thousand rubles).

In addition, sometimes sunflower seeds are washed in special baths before frying, and after frying they are passed through a cleaner-cooler, consisting of a rotating sieve with a fine mesh, and simply sifting black dust and ash deposits from fried products. (For development prospects, see below)

Promotion of product sales

Of course, the success of a business depends on the quality of products, but do not forget about stimulating sales of roasted sunflower seeds. To help buyers make the right choice.

A good incentive to buy can be a surprise inside the product package. This surprise can be completely different, ranging from candy, chewing gum, chupa chups and ending with non-food products - a keychain, a toy or a souvenir.

Development prospects

After appropriate reconfiguration, the ovens that were used to roast sunflower seeds can be used with the same success for roasting pumpkin seeds, peanuts, coffee beans, etc.

In addition, by purchasing separate equipment for cleaning, peeling and separating sunflower seeds (about 670 thousand rubles), you can sell the sunflower kernel, which also has its own demand.

By and large, there are quite a few development options: it can be the production of feed cake, cake, butter, drying oil, margarine, gozinaki, halva and much more.

In contact with

For the last couple of years, we have been experiencing a boom in sales of packaged sunflower seeds. If even 5 years ago you could buy 200 grams of seeds only from street vendors, now in every supermarket, shop or kiosk you can find a multi-colored bag with the coveted inscription.

Moreover, there are bags of these for different tastes: white, yellow, black, transparent, 100 grams, 200, 500 - choose whatever your heart desires. And what is surprising, despite such a plentiful supply, the demand does not fall: bags diverge with enviable constancy, and in return, like mushrooms after rain, new manufacturers and new packaging appear.

Seeing such a hype, only the lazy did not think about starting the production of packaged roasted seeds on their own. But how to fry it on an industrial scale? In fact, everything is quite simple.

Methods for roasting seeds

The seeds are roasted in special roasting ovens, which are of two types: batch and continuous. Accordingly, there are only two ways to fry seeds. Some still, however, rank among the methods of frying options for heating frying ovens, such as: gas, electric heating elements or microwave ovens. But, in our opinion, these are just heating options that may affect the speed of frying and its economy, but not the method of obtaining the finished product.

Periodic loading of seeds

This method involves frying seeds according to the principle of a frying pan, i.e. fell asleep in the oven, stirred, fried, tried, poured out of the oven. Naturally, this method of frying seeds, as in the situation with a household frying pan, requires maximum human participation. The operator must pour the seed into the oven, and this, as a rule, is several tens of kilograms or a couple of bags, constantly monitor the process of roasting the seeds, tasting it, and, having reached the desired quality, pour the seed out of the oven. If a person relaxes his vigilance, it is possible to spoil the entire loaded batch of the product.

The human factor is a key disadvantage of periodic loading. The advantages include the low cost of the frying oven, due to the simplicity of its design. Actually, due to their low cost, intermittent frying ovens retain their popularity - the consumer principle works: “simple, cheap, reliable”.

Passage method of frying seeds

The second method of roasting seeds minimizes human participation in the roasting process. The seeds are roasted in a special drum, on one side of which the original product is fed, and on the other side, the finished product is poured out. The seed, in fact, "passes" through the drum, roasting along the way, which is why the oven and the method are called walk-through.

Used in equipment:

Furnace frying electric walk-through PZHP-70
. Automated line for frying and packaging of seeds ALZHUS-70

In this case, the operator only needs to set the operation parameters once (product feed rate and frying temperature) and in the future the oven can continue roasting the seeds on its own. The human factor does not play such an important role as in periodic loading - the quality of frying is guaranteed not by the care of the operator, but by the immutability of the process.

But such obvious advantages are offset by the price: continuous-type furnaces are much more expensive than batch furnaces.

Our choice

After a long weighing of all the pros and cons, in the end, we opted for the pass-through method - and for about 5 years we have been producing exclusively electric pass-through frying ovens. We also recommend our customers, despite the price, to give preference to continuous-type furnaces. What is the reason for such a decision?

1. Seed roasting speed. In batch ovens, the average speed of roasting seeds is about 20-25 minutes, while in continuous-type ovens it is only 10. In addition to banal productivity, an increased speed of roasting seeds has a number of advantages. Firstly, 20 minutes in the oven is no longer frying, but rather drying. Drying out, the seed, like any other product, loses its taste. This does not happen in continuous ovens and the seeds are really roasted, while maintaining the optimal taste. Secondly, 20 minutes of being in a hot environment leads to charring of the outer cover of the seed and the formation of ash, which then, when the seed is poured out, stains everything it touches: hands, clothes, packaging. And it gets dirty so that getting rid of black spots, sometimes, is quite difficult. In a continuous oven, the seed does not have time to char.
2. Quality stability. The notorious human factor in batch ovens leads to the fact that simple inattention, fatigue or poor health of the operator entails damage to a significant amount of the product. Everything that was loaded into the oven can either be undercooked or overcooked. Therefore, the operator is forced to constantly taste the product and monitor its mixing and even roasting. In through-type ovens, the influence of the human factor is minimized - the seed passes through the drum at a given speed. It is enough for the operator to set the necessary parameters once in order to constantly receive the same fried product, without the risk of spoilage.
3. cooling problem. Everyone who has ever fried seeds in a frying pan at home knows perfectly well that this product has the property of “reaching”. Those. continue to fry even when removed from the pan. To stop this process, the seed is cooled, as a rule, spreading it in a thin layer on a flat surface (table), where air circulation extinguishes the roasting process. If you neglect this moment and simply pour the seed into a pile, you can definitely get a burnt product. Now imagine that you are roasting a few bags of seeds in a batch oven. When all this mass is ready, it must be poured out and cooled. And cool everything at once, avoiding staying in the total mass. And at this time, you still need to pour a new portion into the oven (after all, the oven is working) and control its frying. In continuous ovens, the situation is simpler: the seed does not spill out in large volumes, but goes in a small constant stream, so to speak, in a “thin stream”, and therefore it is not difficult to cool it.
4. Versatility. Passage ovens, due to the ability to independently support the frying process, seeds are easily integrated into automated lines for frying and packing seeds. These lines are capable, in the absence of direct human intervention, to provide a full cycle of packaging of roasted seeds: from the receipt of raw materials (calibrated seeds) to the issuance of portions packed in a separate package. For batch ovens, the question of inclusion in the line does not even rise: a solid share of manual labor makes it simply meaningless. Thus, through-type frying ovens are more versatile than batch ovens, and are able to function both independently and as part of production lines.

Used in equipment:

The above factors, in our opinion, are significant enough to justify the price of continuous furnaces and give preference to them. Moreover, having created our first line for roasting sunflower seeds in 2006, we decided that the design of continuous ovens was not quite optimal and worked on its modernization for several years.

Our innovations

Realizing that the only way to compete with cheap batch furnaces is by clearly superior quality and performance, we have tried hard, and are still trying, to improve the efficiency of the continuous furnace. As of the current moment, we can record the following achievements in this field as our asset.

1. The design of the frying drum and heating elements has been changed, as a result of which the frying time has decreased (less than 10 minutes) and the efficiency has increased. This made it possible not only to increase productivity up to 70 kg per hour, but also to obtain the most optimal taste of roasted seeds. We can say that we have found the only case when, with an increase in productivity, the quality does not fall, but rather tends to perfection.
2. Organized effective thermal insulation of the inner space of the drum, which reduced heat loss and reduced energy costs. In other words, we are gradually moving towards a highly efficient yet economical product.
3. An uninterruptible power supply (UPS) was introduced into the standard equipment of the frying oven, the task of which is not only to equalize the “jumping” voltage of the mains, but also to prevent the seed from burning out when the power is cut off. Those. in the event of a power outage, the UPS ensures the operation of the electric drive of the drum and allows the seeds poured into the drum to be roasted due to the residual heat and spill out of it.
4. A frequency controller has been added to the design, allowing the operator to adjust the speed of rotation of the drum and, accordingly, the time of frying the seeds. This moment is important in the case of using raw materials of different moisture content or changing the product to be fried: for more moist (dense) products, you can increase the frying time, and for less humid ones, reduce it. Thus, we, in fact, made the oven even more versatile.
5. A voltage feedback has been created for the vibrating feeder that feeds the seed into the drum, due to which it maintains a stable vibration amplitude during any “jumps” in voltage. The seed will always be fed in the same and uniform flow. In our opinion, this is especially true for manufacturers located outside the big cities.

But, probably, the most important thing is that when modernizing the furnace, we are constantly working on simplifying its design, eliminating unnecessary elements and optimizing the manufacture of parts. Thanks to this, we can afford to keep the prices of the furnace at least one third lower than those of competitors. And this despite the fact that the benefits listed above are included as standard, while competitors, at best, some of them are installed for a fee.

And finally, in the production of frying ovens, we are faced with another important point - the more expedient it is to heat the oven.

Electricity or gas?

As mentioned at the beginning of this material, there are at least three ways to heat a fryer: gas, electric heating and microwave. The first two are the most common, the third refers more to the exotic than to reality (although some consider it quite promising). Accordingly, there are two energy carriers suitable for heating the furnace: gas and electricity. Which one to choose and which one will be optimal?

In the race to increase demand, many manufacturers complete their furnaces with gas heating, motivating such a decision by the consumer's familiarity with this type of energy carrier, its availability and low cost. However, in our opinion, this is not entirely true and an attempt to get a cheap stove can have negative consequences.

Firstly, the availability of gas is a relative thing. It’s good when the production shops are already equipped with a gas pipeline and the only question is to connect a separate installation, but if there is no gas supply to the room where the furnace is located, or if gas is supplied for domestic needs, the economy loses all meaning. After all, the cost of the furnace is in no way comparable with the cost of the project and the physical connection of the industrial gas pipeline.

Secondly, the gas price is a variable value and very much depends on various conditions: on the political situation, quotations on world markets, limit overruns, etc. In this connection, its sharp and little predictable jumps are possible.

AND, Thirdly, sunflower seeds - a product prone to absorption. The seed, although not much, absorbs the products of gas combustion, which leads to a change in its taste characteristics and, perhaps, is not entirely useful for the end consumer. Absorption can be avoided by using a heat exchanger in the design of the furnace, but in this case the cost of the furnace increases greatly and the main advantage is lost - low cost.

Therefore, our ovens are exclusively electric. We do not strive for mythical cheapness and do not incline our customers to it, it is much more important for us to make a product of high quality and justified in price. Electricity is connected to almost every building, and if not, the connection cost is much lower than that of gas. The price of electricity consumption is more or less stable, and the combustion process, as such, is absent in principle - the seed simply has nothing to absorb.

Practice shows that there are no bad business ideas, there are unfavorable circumstances or an incorrect approach to implementation. De facto, a successful start is not an obstacle to great competition or lack of experience, the main thing is to have a great desire and correctly calculate your strengths, plus, of course, think over a sales strategy. Taking such axioms as a basis, you can take a completely new look at the ways of organizing your first business.

Looking at a small business without regard to competition and lack of experience, you can see a whole cluster of successful ideas, primarily mini-productions of various formats. Alas, the practice of entrepreneurship in Russia has brought trade to the forefront, but the experience of Western countries suggests the fallacy of this approach. Following the realities of the development of market relations, it can be assumed that in the near future, the retail market will face difficult times, and vice versa, mini-workshops will receive a tangible impetus for development. Of course, such bright prospects are strategic calculations, but "the sleigh needs to be prepared from the summer." Although, in addition to strategic advantages, many small production ideas have very specific advantages and can provide high . Today we will talk about one such direction, also subscribe to the blog, a whole series of articles devoted to this direction is being prepared for publication. Let me remind you that the publication contains three articles with a description, with business plan calculations, it will be interesting.

Fried sunflower seeds without false modesty can be called the most popular product in Russia for "killing time", for example, in the USA this niche is occupied by popcorn. The real volumes of consumption of roasted sunflower seeds in the country are simply not known, of course, there are statistics from large producers, but according to experts, they occupy no more than 10-30% of the market, although these figures are frankly taken from the ceiling. Of course, we can note the trends of the last decade in the growth of the "civilization" of the market and the increasing demand for packaged "factory" roasted seeds. But as always. a cruel joke with the producers was played by their greed. Quite quickly, big business abandoned working with "quality" and switched to working on the principle of "quantity", thereby turning away some of the consumers. Although it is worth being objective, sometimes not only the manufacturer of fried seeds is to blame, but also intermediaries, not observing the storage conditions of the finished product during its delivery. Whatever it was, the result of such actions was a significant deterioration in the quality of finished seeds from "brand" companies. Small businesses began to use this factor, creating small mini-shops for the production of fried seeds on a regional scale, and very successfully.

Strengths of the idea of ​​​​a mini workshop for the production of fried seeds

• - low price of entering the business, more details about the list of equipment for the production of fried sunflower seeds here. (date of publication 18.04.2014);
• - high profitability of seeds processing;
• - ease of organization. You need a small room, minimum requirements from regulatory authorities, including the CEC, at least a few staff and the usual infrastructure, in fact, the same can be said about taxes, and enough;
• - technological simplicity of the production process;
• - high demand. It should be noted that the demand for seeds exists all year round, which

Cons of roasted sunflower seeds

• - organization of sales of mini-workshop products. The most painful issue and requiring special attention, plus non-traditional approaches at the stage of formation of the distribution network.
• - the need for additional investment of money in the advertising campaign.

As you can see, there are few minuses in a small workshop, but they are quite significant, now we will consider the main stages of opening production.

Stage one of the opening of production - the choice of premises.

The room for a mini workshop for roasting seeds should be quite spacious, optimally up to 100 squares, plus 30-40 squares of storage space. The regulatory authorities do not put forward any special requirements for its equipment, as in fact in any production, cladding, ventilation, the presence of electricity and running water are needed. A good addition would be if gas is brought into the room. Gas ovens are a little more economical than electric ovens, but practice shows that it is not worthwhile to specially conduct natural gas at least at the initial stage of the formation of a small production workshop, the costs are too high. Actually, all the requirements, and of course the premises of the workshop, need to be equipped with a fire alarm. The latter is mandatory for all types of production activities.

Stage two - the choice of equipment for a small production workshop.

Actually, there are several options here, you can go for the most concise option and buy a minimum set of equipment, which will include:

• seed roaster,
• packaging machine
• cooler-purifier.

In such cases, only ready-made culinary seeds (previously calibrated, dried and cleaned) will have to be used in production. Such raw materials will cost an order of magnitude more expensive than ordinary farm seeds, which still need to be processed. It should be noted that buying additional equipment for calibration and purification is quite expensive and justifies such equipment only with more or less significant volumes. We will talk about this separately in an article dedicated to equipment for a mini-workshop for the production of fried seeds here.

Stage three opening - installation of equipment

All equipment used in the production of roasted sunflower seeds is installed independently and does not require special conditions or knowledge, although if you are buying a new one, then of course the best option would be to purchase with installation by the manufacturer. By the way, the ease of installation and dismantling of equipment provides a very high mobility of the business for the production of fried seeds, which is another big plus. For example, the same fish shop is much more difficult to “transfer”, which often has a negative effect. Given the small investment in opening production and mobility, this is a great option for those who want to try themselves in the production direction and dream of a mini-workshop.

Stage four in the opening of a small production - we select suppliers of raw materials.

Of course, ideally, I would like to find one channel for the supply of high-quality calibrated culinary seeds, but business practice shows that this option is unrealistic. Typically, such a supplier has very inflated prices and is ready for discounts only for large volumes. A small workshop cannot afford this, therefore the constant search for a supplier and the availability of a constant supply of raw materials are the main condition for work. Frankly speaking, the best option is to purchase sunflowers in the midst of harvesting, it is during this period that sunflower seeds are sold at the lowest price. Especially if you buy from the “field” and already independently “finish” them, bringing them to a marketable condition and selling part of the seeds after the new year. The equipment of a small barn for storing sunflowers will be relatively inexpensive, the main problem is further work with the seed, which implies the presence of certain equipment. And these are additional costs. Although a couple of years ago, making calculations for one farm, calculating the payback for building a mini elevator for processing and storing sunflower seeds, we came to the conclusion that such expenses pay off in 2 successful seasons. True, the purchase of raw sunflower also requires money, and this is an additional burden on the business. In general, I recommend moving in one of the following ways:

• - first, work with small farms that have their own storage facilities. It is this category that sells sunflowers in small batches throughout the year to maintain business. The cost price in this case will fluctuate greatly depending on the price of seeds on the market;
• - the second is the creation of own capacities for storage and purchase at the height of the season, which implies an additional investment of money in opening our own production. In this case, a small workshop for the production of seeds will have a more or less stable cost throughout the year, and of course a certain stability.

Stage five - fry the seeds.

Actually, the mini-shop technology does not differ in anything special from the technology of roasting sunflowers at home. The main difference may be the presence of an automatic conveyor-oven, but for a small production it is better to use ovens with periodic loading of seeds. This is cheaper for starting a business and makes it possible to better control the roasting process, and this is control over the quality of the finished product. And quality is the key to the success of the idea.

The sixth stage is the sale of finished products.

As implementations have already said, this is the biggest problem when opening a small production, and it doesn’t matter in what area. And with regard to roasted seeds, even more so. A proven way to sell the products of a small workshop is to work with convenience stores, while the vast majority of such stores belong to small businesses that are not picky in choosing suppliers. To be clear, large chains require not only big discounts, but also fees for placing goods on their shelves. As a result, it is worth starting your business with them, working with retail, you should do two main things at once:

• - dumping. We offer our goods below the wholesale price of branded manufacturers;
• - it is immediately necessary to provide seeds of different packaging, from the smallest packages to 500 grams.

Plus, do not forget about the advertising company, in this case, billboards at traffic intersections with a bright and memorable slogan and, of course, a pattern work very well. It is not necessary to “invent” advertising yourself; it is best to turn to a professional advertising agency. The second technique, which has proven itself well for a narrow regional business, is promotions using prizes and walking “soft” toys at traffic intersections.

The practice of opening shows that it will take six months of intensive work with retail stores to form a full-fledged sales network. This factor must be taken into account in order to form a "margin" of strength for a tear-away project.

program "Your business" project for the production of fried sunflower seeds

How to start your own business? Will the show talk about it? roasted sunflower seed project