How and where to sell eyeglasses. Profitable business

- Is there a need for external financing? For what purpose do you use it?

Happens. For example, when a new outlet was opened in St. Petersburg, additional funds were required to purchase a large number of goods.

Sometimes money is needed just to replenish working capital, when you need to fulfill a purchase plan for certain brands.

- What banks did you apply to?

I applied only to Sberbank. I realized that it was an extremely dreary process, a lot of documents, certificates and collateral.

I myself have been a client of Alfa-Bank for 8 years. I learned about a new lending service, I decided to try it.

- What is the essence of the service? How does he work?

An easy way to get money to grow your business. But it is not the bank that lends you, but the people. For investors, risks are distributed, and for borrowers, the process of loan approval is simplified.

- How do you rate the service?

Everything is easily and simply done with one click in your personal account. You don't even need to contact tech support. You can repay the loan at any time with one button. So I clicked on Friday - the loan was repaid on Saturday.

- How is it different from banks?

Of course, the ease of filing documents and the speed of decision-making. But besides, if you delve into the question, the interest rate in Potok is optimal for a loan for a period of 180 days (2% per month). In banks, a loan is taken on average for 12-24 months. At the initial stage, in the monthly payment, the majority of the amount will be interest, and in the Flow in the payment, interest takes up a fixed amount.

In general, I am sure that even at the current refinancing rate for 180 days, you will overpay less in Potok than in taking a regular business loan and repaying it ahead of schedule by 180 days.

How quickly did you collect documents and receive money into your account?

For one day! I uploaded an extract from Alfa-Bank's client's bank to Potok, and the very next day, in the morning, the money was credited to my account.

- How much did you borrow? Why were you sure that you would return?

I took two loans for 500 and 700 thousand rubles. Closed both early. I took the amounts
not large, based on the average monthly turnover, so that payments do not create a burden on the business.

- Do you plan to use the service in the future?

Here next week, perhaps, I will take more money for the purchase of goods. I believe that there may be a cash gap.

- Do you plan to become an investor?

And I already tried. I checked how it works. It turned out to be convenient.

- Advice for entrepreneurs. When should and should not take loans?

I would not advise taking loans for startups or businesses in the early stages of development. In the beginning, you should understand how it works, and how much money it brings you. There must be experience and some kind of turnover statistics. And already under the development, expansion or specific projects - you can.

The first step is to find suppliers. Start with large wholesale markets. Such markets are easy to find, all residents of the city of course know where such markets are located. You can ask them. The second way to find suppliers is, of course, the Internet. In Yandex, we enter points in bulk in quotation marks, and we calmly look at all sites, looking for a good price and conditions. The third way. It’s easy to ask people who sell glasses where they get them, and how much, of course, it’s not a fact that they will tell you everything, but maybe you’ll be lucky. How to choose a good place to trade? Here you can use any room where there is a good flow of people. Of course, it is best to open your point on the street, since you will trade in the spring and summer. The sun is shining outside, and people are thinking about dark glasses, and here is your point. It is best to open in the markets, or where there are a lot of people.

How to open your own optical shop

For all types of products, suppliers must have certificates of conformity. The absence of accompanying and payment documents can lead to serious penalties from regulatory authorities.

The salon, which has just started its activity, will not be provided with goods for sale or discounts. You can count on such terms of cooperation in the future, subject to successful activity and confirmation of solvency and good faith on your part.

For the initial purchase of goods, it is recommended to prepare at least 1,000,000 rubles. Marketing Optician shops are characterized by a division into the choice of a specific target audience: affordable goods at a low price, optics for vision correction and expensive branded products.

The main part of the assortment of the salon should be formed depending on its location and the purchasing power of potential buyers.

We open the optics. business instruction.

Water supply and a washbasin are required in the office. A separate room is needed for a workshop. You can reduce rental costs by locating the workshop on the outskirts of the city. Equipment Glass racks and showcases are best suited for placing goods in the optical salon.
Their cost ranges from 14,000 to 200,000 rubles, depending on the size and number of shelves. The minimum set of diagnostic room equipment: a sign projector, autorefkeratometer, slit lamp, dioptrimeter, pupillometer, a set of exemplary lenses.

In practice, the list is much wider, only a doctor can voice it. On average, about 500,000 rubles should be planned to equip an ophthalmologist's office.

A professional line for making glasses is estimated at 1,750,000-2,500,000 rubles.

How to open your own optical store

A great way to increase income is to open an office for classes with children with vision problems. There are exercises that help get rid of strabismus without surgery, as well as train the eye muscles to slow down the loss of vision in babies.
Unfortunately, the number of children with myopia, astigmatism and other vision problems is huge even in small towns. Parents are willing to pay considerable sums for the opportunity to restore vision or at least stabilize its loss.

Important

And since many modern treatment programs are effective, queues form in children's offices. For such an office, you will need a separate room, several computers and other equipment that is not as expensive as an autorefractometer, and a nurse or two on staff.

Business plan for opening an optics store

But in this case, you will greatly limit the circle of potential buyers, give up the bulk of the profits and, in the end, become like stalls in the market. In order to be able to offer the customer corrective glasses that meet the doctor's prescription, it is necessary to equip an optician's room for making glasses (installing lenses in the frame chosen by the client).

This activity is classified as the manufacture of medical equipment and is subject to mandatory licensing. If you have any doubts about the correct execution of permits, contact the Bureau for Licensing Medical Equipment and Medical Products of the Ministry of Health of Russia and the Medical Industry of the Russian Federation to clarify whether your store needs a license or not.

Business idea: how to open an optics salon

The total amount of investments in the repair and equipment of the salon without the purchase of equipment for the work of an optics technician is about 1,200,000-1,300,000 rubles. Personnel To ensure the work of the salon, which specializes exclusively in the sale of optics, 2 sales assistants with a shift exit are enough. If the optical salon provides comprehensive services, the staff must have a director with the necessary education, certification and work experience. Examination of clients, diagnostics and recommendations for the manufacture of glasses are carried out by a qualified ophthalmologist. Glasses are made by an optometrist. It is not necessary to invite this employee to a full-time, certified and experienced specialists in this specialty are few, and their services are not cheap. If the salon has few orders for the manufacture of glasses, you can consider the option of concluding a contract.

Business ideas from scratch

Attention

Advantages: - High chances of obtaining loans and attracting investments. - Possibility of obtaining large consignments of goods for sale from large suppliers. - Compared to CJSC, a small amount of authorized capital. - OKVED code - 52.32. The form of taxation is USN. A wide list of requirements for the salon premises is put forward by fire safety services and SES.

You should study these requirements even before finding a room and take them into account in the repair process. The process of obtaining the necessary licenses and permits can take a long time.
Law firms specializing in this area will help speed up the case and avoid mistakes. The total cost of registration with the services of specialists is within 50,000 rubles. Suppliers For legal work, it is necessary to conclude agreements with reliable manufacturers or their official representatives in Russia.

How to open a store selling sunglasses

Registration of a license requires efforts in the preparation of documents:

• constituent and registration papers;
• sanitary and epidemiological conclusion;
• documents for equipment and optics premises;
• documents on the qualifications of optometrists, etc.

The collection of these documents will take no more than a month and you will have to pay a state fee. If you feel like you can't do it on your own, use the services of a legal agency.

Choosing a Premises The first step prior to obtaining a license should be to find a suitable premises. In many ways, the choice will depend on the range of services that you plan to provide, but in any case, the optics should be located in a place with a sufficient flow of pedestrians. If you are not going to organize a diagnostic room, an area of ​​​​40 square meters is enough for a store.

Profitable business. opening an optics shop

Optics is a very attractive field of activity for businessmen. According to statistics, 25% of Russians have vision problems and almost 100% use sunglasses. At the same time, experts note that the optics market in Moscow is only 50% full, and even less in the regions. If you want to try your hand at the optical business, our article might be helpful. You will learn how much it costs to open an optics store, how to establish trade and bring your business to a high income level. Step by step to a stable income from the sale of optics Step one: preparing a legal framework Theoretically, you can open an optics store with an IP registration. But practical experience shows that it is better to start by registering a legal entity - this will make it easier to obtain a license, if needed. When is a license needed? If you plan to just sell ready-made glasses or lenses, you don't need a license.

How to open an optics salon

It can be advised to bet on the middle class - working and well-to-do people prefer to change glasses quite often with a guarantee of their high quality and professional service. The range of such optics should be as extensive as possible, including products from different price categories.

In addition to corrective glasses, you need to sell highly sought-after contact lenses, sunglasses, vision aids, spectacle cases, chains, and other accessories. Equipment for an optics store To equip a diagnostic room, you will need special equipment:

• ophthalmoscope;
• refractometer-keratometer;
• sign projector;
• slit lamp.
• a set of trial lenses and much more.

This set of equipment costs an average of 350,000 rubles.

In addition, to purchase a professional eyewear assembly line with a device for processing plastic lenses, a machine for processing glass lenses, a diopter, an ultrasonic cleaner, a centralizer, and others, you will need an amount of 1.2 to 1.8 million rubles. Personnel A qualified ophthalmologist is required to work in the salon with diagnostic services.

It is desirable that the same specialist be a contactologist who can also prescribe contact lenses. Usually two doctors work in shifts in opticians. Sales assistants should work on the trading floor to help visitors choose a frame for glasses and a brand of lenses.

The director of the optics salon must be a professional pharmacist with an accreditation certificate. The staff of the store, consisting of a director, two doctors and two sales assistants, will require a wage fund of approximately 150 thousand rubles.

In recent years, the optical market in our country has been rapidly growing and developing. The dominant sector of this market is private entrepreneurs. This causes dynamic competition, both goods and services on the market. And if, until recently, the owners of optical salons mainly thought about what to sell, now the situation has changed, there is no shortage of ultra-modern products. The question is different - how to trade? Who will be able to competently direct the choice of the client? It is not easy to sell him an expensive product, but to provide truly professional assistance in the selection of vision correction products.

And here the ophthalmologist or optometrist working in the diagnostic room of an optics salon comes to the fore. As a result of research conducted by the marketing department of the Stormoff group of companies, the absence of such an office leads to the loss of 35-50% of potential customers.

Free vision check. Good or bad?

But do we always know how to properly manage the presence of a diagnostic room in optics? How to properly equip it and organize the work of such an office? Is a free vision test on diagnostic equipment really that attractive to the client?

We must never forget that a high-class salon, to which the buyer will come again and again, to which he will bring his friends and relatives, does not sell glasses, but good eyesight. So, we should not devalue the service of a doctor. After all, alas, in our country, free services are treated with caution. Since it is free, it means that it is of no value, which means that it is of poor quality.

On the contrary, the work of an optometrist needs to be raised to the proper level, as it exists in foreign optical salons. There, the diagnostic procedure is a whole show. And it is from the doctor that the wishes come from which glasses the patient should choose: a pair for near, a pair for distance, a pair for working at a computer, or maybe glasses with progressive glasses right away ...

The patient comes to the sales assistant already prepared and set up properly. It is easier for a doctor than for a sales assistant to sell glasses for 15-20 thousand, orienting the client to expensive high-quality glasses that are comfortable and good for the eyes. But, of course, if the eye examination is free, and the doctor will do it quickly, in three to five minutes, as is often promised to the client, in order to keep him, what high level of service can we talk about?

Phoroptor is not a luxury, but a means of selecting glasses

And here I would like to draw the attention of the owners of optics salons and doctors working in them to the device, without which our foreign colleagues have not imagined their work for a long time - to the phoroptor.

Alas, this amazing device is still met with hostility by many. Like, a luxury that you can do without. This is wrong.

What are the benefits of a phoroptor?

The trial frame becomes unusable after half a year, but how often do they change it? The phoroptor works without wear for 15–20 years.

How accurate is the set of glasses? Does the glass that we put in the trial frame always match the glass in the manufactured glasses? In addition, there are no aspherical glasses in the trial burs available to our doctors. In the phoroptor, the quality and accuracy of the optics are much higher.

With the flow of patients, the doctor accumulates a pile of undisassembled glasses, and nothing delays the doctor when working with the phoroptor. The very selection of points you looks like a show. Unfortunately, so far in Russia only 10% of optical salons are equipped with phoroptors. Whereas in America in one large salon there are often two such devices. This is due to the specifics of the selection of glasses and a significant proportion of progressive glasses (up to 75% of all prescribed glasses for persbiopes).

Considering that Russian opticians are gradually moving in the same direction, the phoroptor is becoming more and more necessary. The standard technique for selecting glasses with a phoroptor is as follows.

After selecting a subjective correction for each eye, the patient must be tested for the tolerance of the chosen correction, stereo tests, tests to determine fusion, phoria, and muscle balance are carried out. Without this, the assigned points will be poorly tolerated. Moreover, by the standards of Western optometry, if possible, it is necessary to strive for visual acuity of 1.2 or 1.5 binocularly, which is achievable in a much larger percentage of cases than we used to think before.

Rice. 1. The electronic phoroptor as part of the Huvitz optometry system is a convenient and practical solution

We are pleased to announce that now we have the opportunity to train everyone who wants to work on the phoroptor. This can be done on the basis of the Moscow School of Medical Optics GOU KP-11, which has a Huvitz diagnostic optometric system.

Optics with home delivery

Until now, we have talked with you about the fact that the client himself finds his salon, his doctor. He comes from the street because he lives nearby, or friends advised him, or the doctor sent him. But in the face of fierce competition, we want to offer you an additional way to attract a client to your salon. This is a free screening examination using the American device Optec 5000. There is no contradiction here, this is not a free selection of glasses. This kind of testing allows you to quickly determine visual acuity for near and far, the presence or absence of binocular vision, the presence of vertical or horizontal phoria, the presence or absence of color anomalies. The results of the examination are recorded in a special form. Looking at which, the doctor immediately determines the range of the patient's problems. This saves a lot of time and allows you to get straight to the point. Where do we recommend using the Optec 5000? In factories, enterprises, offices, kindergartens, schools, universities. Before entering the optical salon, especially if it is located in a large shopping center.

Rice. 2. Optec 5000 Vision Tester presented for the first time at ISOO-2008-Autumn

The device allows you to quickly and visually demonstrate to a potential client his vision problems. And how and where they can be solved: come to the salon for a complete examination and selection of glasses.

In America, Stereo Optical, manufacturer of the Optec 5000 Video Tester, works closely with Essilor and is very successful.

We showed you just three simple ways from a huge arsenal of tricks that a progressive-minded, forward-looking owner of an optics salon should be armed with:

• opt out of a free eye exam.
• using a phoroptor, turn the selection of glasses into a memorable and pleasant procedure.
• Do not wait for the client to come to you, but actively attract him.

Of course, a new style of work will require effort and material investments, but no doubt they will pay off quickly and with interest.

Many specialists in the field of trade describe the schemes and methods of the act of sale. With slight differences between these schemes, their main components remain unchanged. It should be noted that the stages that will be discussed below are conditional and do not have a strict sequence. In a real sale, they can be supplemented, overlapped, or combined.

In general, the following stages of the act of sale can be distinguished:

- establishing contact;

- identification of needs;

- argumentation and display of goods;

- response to objections;

- facilitating decision making and making the sale.

This is how French experts describe the sales process A. Lancaster and J. Chandeson in his book "Strategies for effective sales":“Sale is a deal between people, in which each of the participants has its own task and pursues its own goal ... But, if sale is negotiations, it is also a meeting, and relationships, and a connection between its participants ... In their professional actions, sellers should be guided by a sense of morality and enthusiasm (enthusiasm). These are the primary qualities that they absolutely need ... the main thing: you can’t be a good seller if you don’t like to sell, i.e. First of all, to convince and persuade. In short, as psychologists might say, the salesperson must be congruent and complicit.”

Any employees of an optics store should be well aware of all issues that relate to their work. Employees who sell glasses must:

Understand the current situation in the optical market;

Completely navigate the price list of your store. Know the correct name of the product, its price. Know the delivery time from the manufacturer, if this is not a warehouse item;

Know the entire range of frames displayed in the reception hall, the features of frames of various types, made of various materials;

Be able to analyze the recipe;

Evaluate the possibility of using frames of various types for the manufacture of glasses according to this prescription;

Evaluate possible options for spectacle lenses that give the best correction applicable to a given prescription;

Know the different types of spectacle lenses and their design features;

To know the features of spectacle lens materials, to give their comparative characteristics;

Know the coatings applied to spectacle lenses. Understand the principle of their operation, evaluate the characteristics and benefits;

Learn about photochromic spectacle lenses. Understand their principle of operation, know the technical characteristics. Know the features of photochromic lenses made of various materials and made using various technologies;

To have information about polarizing and photochromic-polarizing lenses;

To be able to offer the client tinted spectacle lenses;

Be able to explain the effect of color filters on visual comfort;

Conduct a presentation and demonstrate the proposed product;

Evaluate the possibility of manufacturing and manufacturability of assembling glasses in various frames with lenses of various types;

Know the characteristics and benefits of related products.

Ophthalmologists, optometrists, sales assistants - all those who work directly with customers can influence their opinion about the purchase of a product if they know its characteristics and can translate them into benefits and advantages for the buyer. Your knowledge is an integral and essential part of the sale.

Let us consider in more detail all the stages of the act of sale.

Establishing contact with the buyer helps the appearance of the seller and his goodwill. Of great importance is the first impression of the buyer from the store and meeting with the seller. The seller must have an appropriate appearance, be clean and properly dressed. People are very sensitive to trifles, outwardly insignificant: dubious manicure, crookedly tied tie, casually buttoned clothes, etc. These little things may seem superficial and unimportant, but there are cases when the sale failed precisely because of them. There are several ways to successfully establish contact with a client.

You can go directly to the problem of interest to the buyer, with a phrase that directs the conversation in the right direction. For example: “Are you interested in sunglasses, or do you need corrective glasses?” Before approaching the buyer with your questions, make sure that he is ready to communicate. Give him some time to adjust. You can simply try to call the client for a conversation. For example, ask if the buyer is interested in seeing frames that are discounted or participate in a promotion.

Arouse the interest of the buyer, make him linger in your store. Install a monitor in a conspicuous place in the reception hall, which will demonstrate, for example, the properties of polarized lenses. Show off the unnaturally curved titanium frame. It will surprise and intrigue. While the buyer is considering all this, explain the meaning of the demonstration, and unobtrusively move on to the problem of interest to him.

Identification of needs

Revealing the need is an important phase in the act of selling, which requires the presence of special psychological qualities. Listen carefully to the client, evaluate his psychological type, choose a manner of behavior. Outline for yourself the range of issues that you will discuss with him. Practitioners believe that successful selling is based on human needs and that what we end up buying is not goods or services, but the satisfaction they provide.

The easiest way to identify a need is through determining the client's motivation. To identify motivation you need to ask the right questions and be able to listen to the answers to them. In the course of motivational analysis and identification of needs, you should not suppress the interlocutor. It is believed that when communicating with the buyer, the seller should be “on the air” no more than 30% of the time. Leave the remaining 70% to your client.

You should try to call the buyer to frankness, to fully understand his desires. If the customer does not have a need for your product, all efforts can be a waste of time.

At this stage, it is necessary to understand his actual needs. A person in need of correction will simply tell you that they need glasses. He does not know what lenses currently exist on the optical market, what are the advantages and disadvantages of various frames, what are the features of contact correction. To offer possible options, to voice the merits of the product, to assist in the final choice, you must him. In order to offer the best product, it is necessary to have information about the lifestyle, place of work, hobbies, preferences of the buyer. It is this information that you should receive in a conversation with him. For example, suggestions for correcting presbyopia will depend on what the buyer ultimately wants to receive. He needs "glasses for life" - you offer progressive lenses. He dreams of comfortable vision in both cloudy and sunny weather - you offer progressive photochromic lenses. At the same time, he is an avid motorist - you tell him about progressive polarized lenses or polycarbonate lenses. If the buyer's field of view is important, his priority is work and he spends most of his time at the computer, you offer office design lenses. In the future, you supplement your offer with the advantages of a certain material of the spectacle lens and its coating.

When selling glasses, at the beginning of any conversation with the buyer, you need to find out what kind of glasses he wore or wears.

What means of correction the client uses now;

What made him change the means of correction;

If up to this point the client has not used the means of correction, then why;

What problems does the client want to eliminate or solve;

That the client is absolutely satisfied with what he uses or used;

What the client wants to change or add.

Remember, by asking the right questions to the buyer, you:

Show your interest in the client's opinion;

Engage the client in a dialogue;

Get important information about the interests and needs of the client;

Direct the dialogue in the right direction;

Influence the mood and attitudes of the client.

In a conversation, avoid the most common mistakes:

After the seller has asked a question, he continues to speak without pausing;

Several questions are asked at once. The attention of the buyer in this case is scattered;

The seller himself asks the question and answers it himself;

The seller, having listened to the buyer's answer to half, thinks that he has caught the whole point;

In a state of excitement, the seller feels insecure and asks questions in an uncertain voice;

Questions are not asked at all. If questions at any stage of sales are mainly asked by the buyer, he takes the place of the seller, which means that the entire initiative to conduct the sale passes to him ...

Kernik Natalia Yurievna,

Technical consultant of Optic-Mekk SPb LLC

Lecturer at St. Petersburg Medical and Technical College.

More and more people around the world are forced to wear glasses. Every bespectacled person knows very well how difficult it is to choose the right frame or lenses, but this has to be done regularly. Take care of the assortment that attracts different buyers, and you will have regular customers.

The World Health Organization reports alarming data - in recent years, people with poor eyesight are on the rise. If no action is taken, in the next ten years, 70% of Russians will suffer from visual impairment.

This sad trend is explained by sharply increased visual loads. Computer monitors, tablets, smartphones and constant work with these devices make many wear glasses. Even today, every fourth inhabitant of Russia cannot boast of good eyesight. This disappointing statistics makes you think about opening an optics store as a necessary and promising type of business.

We will tell you how to start opening an optics store, what costs this enterprise will require and how to organize trade so that it makes a profit.

Legal nuances

As a form of doing business, you can choose an individual entrepreneur or LLC. If you're only going to sell ready-made glasses, you don't need a license, which means you can be satisfied. True, in this case, one should not expect any tangible profit.

We advise you to start right away, that is, LLC. You will be able to obtain a license to practice medicine, and significantly expand the range of your services by offering lenses and glasses prescribed by a doctor. To do this, it is necessary to equip an office for the manufacture of glasses.

Registration of a license requires efforts in the preparation of documents:

• constituent and registration papers;
• sanitary and epidemiological conclusion;
• documents for equipment and optics premises;
• documents on the qualifications of optometrists, etc.

The collection of these documents will take no more than a month and you will have to pay a state fee. If you feel like you can't do it on your own, use the services of a legal agency.

Room selection

The first step prior to obtaining a license should be to find a suitable premises. In many ways, the choice will depend on the range of services that you plan to provide, but in any case, the optics should be located in a place with a sufficient flow of pedestrians.

If you are not going to organize a diagnostic room, an area of ​​​​40 square meters is enough for a store. m, since the placement of glasses does not require a large space, and you can get by with a storage room.

If your plans are more ambitious, and you want to open a large optics salon with vision diagnostics and glasses manufacturing, the area should be much larger. According to GOST, the diagnostic room must have at least 18 sq. m. You will also need additional space for the workshop. All premises must comply with the requirements of fire supervision and established sanitary standards.

A well-lit room with stylish showcases and a well thought-out interior will create the atmosphere of a modern professional salon. Don't be afraid of difficulties. Having overcome them, you will eventually be able to stand firmly on your feet and make excellent profits from the services in demand.

Range

First of all, decide on the class of buyers who will contact you. It can be advised to bet on the middle class - working and well-to-do people prefer to change glasses quite often with a guarantee of their high quality and professional service.

The range of such optics should be as extensive as possible, including products from different price categories. In addition to corrective glasses, you need to sell highly sought-after contact lenses, sunglasses, vision aids, spectacle cases, chains, and other accessories.

Optics store equipment

For the equipment of the diagnostic room, special equipment is required:

• ophthalmoscope;
• refractometer-keratometer;
• sign projector;
• slit lamp.
• a set of trial lenses and much more.

This set of equipment costs an average of 350,000 rubles.

In addition, to purchase a professional eyewear assembly line with a device for processing plastic lenses, a machine for processing glass lenses, a diopter, an ultrasonic cleaner, a centralizer, and others, you will need an amount of 1.2 to 1.8 million rubles.

Staff

A qualified ophthalmologist is required to work in a salon with diagnostic services. It is desirable that the same specialist be a contactologist who can also prescribe contact lenses. Usually two doctors work in shifts in opticians. Sales assistants should work on the trading floor to help visitors choose a frame for glasses and a brand of lenses.

The director of the optics salon must be a professional pharmacist with an accreditation certificate. The staff of the store, consisting of a director, two doctors and two sales assistants, will require a wage fund of approximately 150 thousand rubles. About 40% of this amount will go to tax deductions and payments to funds. Separately, it must be said about the spectacle collector - a master who makes glasses according to a prescription.

How professional and highly paid it should be will depend on the equipment you purchase. On automatic or semi-automatic equipment, after a little training, a person who owns the skills of manual labor will be able to work. To work on a manual machine, you need a highly qualified specialist.

Issue price

As you can see, organizing an optics salon is an undertaking that requires serious capital investments. In addition to the already listed expenses for the purchase of equipment and the salaries of specialists, money will be needed for:

• rent of premises - 20-50 thousand rubles;
• purchase of goods - 200-400 thousand rubles;
• advertising expenses - 30-60 thousand rubles.

The income from this business will largely depend on the location of the store, but in any case, the demand for glasses is quite high and will only increase over the years.

The profit of the enterprise will be tangible due to the difference in the purchase and sale price, especially if you can arrange supplies directly from the manufacturer. The average income will be 200-350 thousand rubles. per month, and net profit - 80-200 thousand rubles. Thus, your financial investment will pay off pretty quickly.