in a person acting on the basis, hereinafter referred to as " Advertiser", on the one hand, and in the person acting on the basis of, hereinafter referred to as " Advertiser", on the other hand, hereinafter referred to as " Parties", have entered into this agreement, hereinafter referred to as the "Agreement", as follows:

1. THE SUBJECT OF THE AGREEMENT

2. RESPONSIBILITIES OF AN ADVERTISER

2.1. Provides for approval to the Advertiser within one day from the date of signing the contract a detailed program of work on product advertising, indicating the quantity and quality of advertised products. The program, after its approval, is an integral part of this agreement.

2.2. On its own and from its own materials, it produces (and carries out all operations preceding production: prototyping, preparation of sketches, drafting texts, etc.) posters, brochures, prospectuses, stands, slides, films, videotapes, magnetic recordings, badges, advertisements (necessary underline), advertising the Advertiser's products.

2.5. Places (publishes advertisements, hangs posters, sends out brochures, etc.) in agreement with the Advertiser. If the placement is undertaken by the Advertiser, then clause 2.5 must be crossed out.

3. RESPONSIBILITIES OF THE ADVERTISER

3.3. Provides information necessary for the production of advertising (technical product data, description of services, etc.).

4. PAYMENT PROCEDURE FOR THE WORK OF AN ADVERTISER

4.2. The Advertiser's participation in the profits from the sale of advertised products is carried out in the manner and on the terms determined by the attached agreement, which, if concluded, is an integral part of this agreement.

4.3. Payments for work performed are made by the Advertiser by transfer to the current (settlement) account of the Advertiser.

5. TERM OF THE AGREEMENT

5.1. This agreement is concluded for a period of up to one year. Agreed milestones:

5.1.1. Submission of the program for approval up to "" year.

5.1.2. Production of samples up to "" year.

5.1.3. Start of replication before "" year.

5.1.4. End of replication before "" year.

5.2. The contract may be terminated early at the request of the Advertiser in the following cases:

5.2.1. Unsatisfactory artistic, aesthetic, etc. content. advertising quality. The right to evaluate the quality of advertising belongs only to the Advertiser, who, in the event of early termination of the contract on the above grounds, will not use the advertising rejected by him.

5.2.2. In cases of violation of intermediate deadlines, if such a violation jeopardizes the final deadline for execution of the contract.

6. RESPONSIBILITY OF THE PARTIES

6.1. For failure to fulfill or improper fulfillment of obligations under this agreement, the Advertiser and the Advertiser are liable in accordance with current legislation.

6.2. In the event of early termination of the contract on the grounds specified in clause 5.2 of this contract, expenses incurred by the Advertiser are not subject to reimbursement.

for advertising on the Internet in a person acting on the basis, hereinafter referred to as " Customer", on the one hand, and in the person acting on the basis of, hereinafter referred to as " Executor", on the other hand, hereinafter referred to as the "Parties", have entered into this agreement, hereinafter " Agreement”, about the following:

1. THE SUBJECT OF THE AGREEMENT

1.1. The Contractor, on the instructions of the Customer, undertakes to perform the services specified in clause 1.2 of this Agreement, and the Customer undertakes to accept and pay within the time frame and in the manner specified in this Agreement and the Appendices thereto, each of which is an integral part of this agreement.

1.2. Services related to the placement of the Customer’s advertising materials on the Internet, on the Internet resources of the Contractor and/or its partners. For example, in contextual advertising services on search engines and sites participating in their partner advertising networks: Yandex.Direct, and/or Google AdWords, and/or Begun, and/or in systems for placing product offers, including the Yandex.Market system and/or in other systems, and/or using the media advertising placement tool on Yandex search and in its advertising network - BaYan (media-contextual banner - MKB), and/or in the Yandex.Directory system (priority placement of the organization’s address on Yandex.Maps) on the terms and conditions established by this Agreement and its Appendices.

2. PROCEDURE FOR EXECUTION OF THE AGREEMENT

2.1. The advertising materials provided by the Customer must comply with the norms and requirements of the current legislation of the Russian Federation, and the Contractor’s “Requirements for advertising materials” posted and/or accessible on the Internet. For Yandex services (Yandex.Direct, Yandex.Market, Yandex.Directory, BaYan) at: http://advertising.yandex.ru/trebovaniya1.xml, for the Google AdWords system at: https://adwords.google. com/support/bin/topic.py?topic=52, for the Begun system at: http://www.begun.ru. The Contractor reserves the right to reject any advertising materials provided by the Customer, as well as to suspend the placement of advertising materials in cases where their placement and/or content and/or form contradict the above requirements or do not comply with the Contractor’s advertising policy.

2.2. Within working days from the moment the Customer provides advertising materials. The Contractor undertakes to make a decision on the placement of the Customer’s advertising materials or on refusal to place them. The Contractor's decision to refuse placement may be made on any grounds specified in clause 2.1 of this Agreement, which the Contractor considers significant in each specific case. The Contractor's decision to refuse placement is brought to the attention of the Customer in any possible way on the day of its adoption.

2.3. The Customer guarantees that the content and form of advertising materials, the definition and use of keywords, the placement by the Contractor of advertising materials in accordance with the placement conditions determined by the Contractor does not violate and does not entail a violation of any rights of third parties and the current legislation of the Russian Federation, including , without limitation, the Federal Law “On Advertising”.

2.4. The Customer provides the Contractor with all the information necessary to provide services and provides advertising materials placed in accordance with this Agreement.

2.5. The Customer provides, upon request to the Contractor, licenses, certificates, declarations of conformity and other documents (if necessary) or their duly certified copies for the advertised goods (works, services), as well as documents confirming the accuracy of the information contained in the advertisement, and documents confirming the Customer's compliance with copyright and related rights in relation to intellectual property used in advertising materials, and also issues written permission to use the Customer's intellectual property for the Contractor to fulfill its obligations under this Agreement.

2.6. When executing this Agreement, the Customer is given the opportunity to familiarize himself with advertising campaign statistics in electronic form through a web interface using a login and password on the Internet resources of the Contractor and/or its partners.

2.7. The Contractor has the right to enter into agreements with third parties for the purpose of fulfilling this Agreement.

3. PRICE AND PAYMENT PROCEDURE

3.1. The placement of the Customer's advertising materials is carried out on the basis of prices (tariffs) established by the Yandex.Direct, Yandex.Market, Yandex.Directory, BayYan and other Yandex services (http://advertising.yandex.ru/price.xml), as well as Google AdWords and Begun.

3.2. The cost of placing advertising and information materials and their type, for example, “Advertising in the Yandex.Direct system,” are indicated in the invoice issued by the Contractor to the Customer. The Customer is obliged to promptly and in full transfer to the Contractor the funds, according to the invoices, necessary for the fulfillment of this agreement. In this case, fax or electronic copies of invoices sent to the Customer are considered received and payable within banking days. Original invoices, after sending them by fax or e-mail, can be transferred to the Customer along with Certificates of services rendered by courier and/or postal delivery upon completion of advertising campaigns.

3.3. For creating, setting up and running a campaign in the Google AdWords system, the Contractor retains % of the budget to be transferred to the system.

3.4. Payment is made by transferring funds to the Contractor's bank account. For non-cash payments, the day of payment is the day the funds are received in the Contractor's bank account. Payment is made in rubles based on the invoice within banking days from the date the invoice is issued by the Contractor.

3.6. The Contractor has the right to change prices, types and volumes of services provided by the Contractor. In cases where changes are essential for the Contractor to fulfill its obligations under this Agreement, the Contractor undertakes to notify the Customer in advance of such changes by e-mail, no later than calendar days before the entry into force of these changes.

3.7. Prices and volumes of services provided by the Contractor are not subject to change: for invoices previously paid by the Customer; on invoices previously issued to the Customer, with the exception of invoices whose payment is overdue.

3.8. At the end of each reporting period, but no later than the days after it. The Contractor provides the Customer with a Certificate of Services Rendered. Within working days from the date of provision of the Certificate of Services Rendered, the Customer is obliged to accept it or notify the Contractor in writing of objections to the Certificate of Services Rendered. After the expiration of the specified period, the Certificate of Services Rendered is considered accepted by the Customer in full without claims.

3.9. The parties agreed that in controversial situations, sufficient confirmation of the volume and cost of Services provided under this Agreement is the Contractor's statistics, available to the Customer electronically through a web interface using a login and password on the Internet resources of the Contractor and/or its partners.

4. NOTICES

4.1. Under this Agreement, the Parties have the right to transfer documents to each other using fax and/or electronic communications. Such documents will be considered served from the moment the sender of the document receives a fax and/or electronic notification of receipt of the message from the Party receiving the document. This message must contain the full time of acceptance of the document, last name, first name, patronymic, position of the employee who accepted the document, as well as his signature. The originals of the sent documents must be provided by the Parties along with the Acts specified in this Agreement. The Contractor has the right to use facsimile reproduction of the signature using mechanical or other copying means, an electronic digital signature or another analogue of a handwritten signature when signing this Agreement, Appendices and Additional Agreements. Acts, requests, notifications, letters and other correspondence related to this Agreement.

5. PRIVACY

5.1. The Parties undertake to keep secret and consider confidential the terms of this Agreement, information received during the execution of this Agreement about the commercial activities of any of the Parties, as well as all information transferred by one Party to the other Party, and designated by the transferring Party as confidential information of the transferring Party (hereinafter referred to as Confidential Information), and not disclose, disclose, publish or otherwise make available such information to any third party without the prior written permission of the disclosing Party.

5.2. Each Party will take all necessary measures to protect Confidential Information with at least the same degree of care as it protects its own confidential information. Access to Confidential Information will be provided only to those employees of each Party who reasonably need it to perform their official duties related to the execution of this Agreement.

5.3. Confidential Information remains the property of the disclosing Party at all times and must not be copied or otherwise reproduced without the prior written consent of the disclosing Party.

5.4. The obligation to keep confidential the Confidential Information of the disclosing Party does not apply to information that: at the time of disclosure was or became public knowledge, other than as a result of a violation committed by the receiving Party; or becomes known to the receiving Party from a source other than the transmitting Party, without violation by the receiving Party of the terms of this Agreement, which can be certified by documents sufficient to confirm that the source of the Confidential Information is a third party; or was known to the receiving Party before its disclosure under this Agreement, which is confirmed by documents sufficient to establish the fact of possession of Confidential Information; or was disclosed with the written permission of the disclosing Party.

5.5. The obligation to maintain confidentiality of Confidential Information in accordance with the terms of this Article 5 comes into force from the moment this Agreement is signed by both Parties and remains in force for years from the date of expiration of this Agreement or its termination for any reason.

6. LIABILITY AND LIMITATION OF LIABILITY

6.1. For violation of the terms of this Agreement, the Parties bear responsibility under the legislation of the Russian Federation and this Agreement.

6.2. The Contractor is not liable under this Agreement:

6.2.1. for any indirect/indirect losses and/or lost profits of the Customer, regardless of whether the Contractor could have foreseen the possibility of causing such losses in a particular situation or not;

6.2.2. for any part of the work/services required for the implementation of this Agreement, performed by the Customer without the provided liability and/or control of the Contractor, as well as for any damage resulting from action or inaction, or violation of this Agreement by the Customer.

6.3. The Contractor's total liability in relation to the provision of services for the placement of advertising materials, including under this Agreement, is limited to a percentage of the cost of the Contractor's services on the relevant invoice.

6.4. The customer is solely responsible for the compliance of the content and form of advertising materials with the requirements of the law, the legal validity of the use of logos, brand names and other objects of intellectual property and means of individualization in advertising materials, incl. in the list of keywords, as well as for the absence in the materials of mandatory information provided for by the legislation of the Russian Federation.

6.5. In the event that the publication of materials under this Agreement was the basis for filing claims, suits and/or orders for the payment of penalties against the Contractor by government agencies and/or third parties. The Customer undertakes to immediately, upon the Contractor's request, provide him with all requested information regarding the placement and content of materials, assist the Contractor in resolving such claims and suits, and also compensate for all losses (including legal costs, costs of paying fines) caused to the Contractor as a result of such claims being presented to him. , claims, orders in connection with violation of the rights of third parties and/or the current legislation of the Russian Federation as a result of the placement of materials.

6.6. For violation by the Customer of the payment terms specified in clause 3.2 of this Agreement, the Contractor has the right to charge the Customer a penalty in the amount of % of the cost of placing advertising and information materials for each day of delay. The Customer is obliged to pay a fine in the event of a written (electronic, fax, delivered by courier or postal delivery) request from the Contractor.

7. VALIDITY AND CONDITIONS OF TERMINATION OF THE AGREEMENT

7.1. This Agreement is concluded for a period of one year and comes into force from the date of signing by authorized representatives of both Parties.

7.2. This Agreement is considered extended for one calendar year on the same terms, unless either Party is notified of the termination of this Agreement no later than calendar days before the expiration date of this Agreement. Renewal is possible an unlimited number of times.

7.3. This Agreement may be terminated early:

7.3.1. by agreement of the Parties at any time;

7.3.2. at the initiative of either Party with written notification to the other Party no less than days before the expected date of termination;

7.3.3. on other grounds provided for by this Agreement and/or the current legislation of the Russian Federation.

7.4. Upon termination of this Agreement, the Parties shall make final mutual settlements taking into account the cost of services actually provided under this Agreement.

7.5. The obligations of the Parties under this Agreement, which by their nature must continue to apply (including obligations regarding confidentiality, mutual settlements, but not limited to), remain in force after the expiration of this Agreement.

8. FORCE MAJEURE

8.1. The Parties are released from liability for partial or complete failure to fulfill obligations under this Agreement if this failure was a consequence of force majeure circumstances that arose after the conclusion of this Agreement, or if the failure to fulfill obligations by the Parties under this Agreement was a consequence of extraordinary events that the Parties could not have foreseen , nor prevented by reasonable measures.

8.2. Force majeure circumstances include events over which the Party cannot influence and for the occurrence of which it is not responsible, such as: war, uprising, strike, earthquake, flood, fire, severe weather conditions or similar phenomena, government regulations, orders ( decrees) of state bodies (the President of the Russian Federation), laws and other regulations of competent authorities adopted after the signing of this Agreement and making it impossible to fulfill the obligations established by this Agreement, as well as actions of state or municipal bodies and their representatives that impede the fulfillment of the terms of the Agreement, and others unforeseen circumstances, including, but not limited to, problems with the city power grid.

8.3. The Party citing force majeure circumstances is obliged to inform the other Party about the occurrence and nature of such circumstances in writing, attaching copies of the relevant documents.

8.4. In the event of force majeure circumstances, the deadline for fulfilling obligations under this Agreement is postponed in proportion to the time during which such circumstances and their consequences apply.

8.5. If the duration of the force majeure circumstances exceeds months, each of the Parties has the right to terminate this Agreement.

9. OTHER LIABILITIES

9.1. This Agreement and its execution are governed by the laws of the Russian Federation.

9.2. All disputes and disagreements between the Parties under this Agreement, in connection with this Agreement and/or its execution, the Parties will strive to resolve through negotiations. If, as a result of negotiations, the Parties have not reached a mutually acceptable solution, the dispute shall be resolved in the Arbitration Court.

9.3. All changes and additions to this Agreement are made in writing in the form of Appendices and or Additional Agreements to this Agreement and become an integral part of this Agreement from the moment they are signed by authorized representatives of both Parties. The Parties are obliged to immediately notify each other about all changes in legal and postal addresses, legal status and bank details.

9.4. In the event that one or more provisions of this Agreement are for any reason invalid or unenforceable, such invalidity shall not affect the validity of any other provision of this Agreement, and this Agreement shall be construed as if it had not been contained such an invalid provision.

9.5. This Agreement represents the entire agreement and understanding of the Parties regarding the subject matter of this Agreement and supersedes all prior negotiations, discussions and agreements between them regarding the subject matter of this Agreement. Neither Party is bound by any obligations, conditions, guarantees, representations, determinations other than those expressly stated in this Agreement.

9.6. This Agreement is concluded in 2 copies having equal legal force, one for each of the Parties.

10. LEGAL ADDRESSES AND BANK DETAILS OF THE PARTIES

Customer

Executor Legal address: Postal address: INN: KPP: Bank: Cash/account: Correspondent/account: BIC:

11. SIGNATURES OF THE PARTIES

Customer_________________

Performer _________________

for the provision of services for advertising on the Internet in a person acting on the basis, hereinafter referred to as " Customer", on the one hand, and in the person acting on the basis of, hereinafter referred to as " Executor", on the other hand, hereinafter referred to as the "Parties", have entered into this agreement, hereinafter " Agreement”, about the following:

DEFINITIONS

Online advertising is information about the Customer (name, location, opening hours, contact numbers), his goods (works, services), ideas and undertakings, which is intended for an indefinite number of people, designed to create or maintain interest in the Customer, goods, ideas and endeavors and is distributed electronically via the Internet.

Banner with a special effect - a banner with animation, sound effect, pop-up text. Web pages - Internet pages containing information about the advertised product, work, service.

Popular words (fragments) – the most frequently used words (fragments) by Internet users. Identified based on the results of processing daily (weekly, monthly) user requests.

Spam is a telematic electronic message intended for an indefinite number of persons, delivered to the subscriber and (or) user without their prior consent and does not allow identifying the sender of this message, including due to the indication of a non-existent or falsified sender's address.

Other definitions of this agreement are used in the sense established by the Federal Law “On Advertising” and the current legislation of the Russian Federation.

1. THE SUBJECT OF THE AGREEMENT

1.1. The Contractor, on the instructions of the Customer, undertakes to provide him with services for placing online advertising.

1.3. Technical characteristics of online advertising ad layouts submitted by the Contractor for placement:

1.3.1. Banner, including with special effects

• Dimensions: , , ;
• Placement on web page: ;
• Term of use: ;

1.3.2. Text block

• Dimensions: , , ;
• Type of storage medium: text (against the background: images, with audio dubbing, etc.);
• Type: fixed (pop-up, dynamic, etc.)
• Placement on web page: ;
• Term of use: ;

1.3.3. Insert

• Dimensions: , , ;
• Type of storage medium: text (image, video, audio fragment, etc.);
• Type: fixed (pop-up, dynamic, etc.)
• Placement on web page: ;
• Term of use: ;

1.4. Time of placement (periods, certain days and hours, etc.) of online advertising: .

1.6. Target group: .

1.7. The Contractor independently prepares layouts of online advertising advertisements and daily (weekly, monthly) transfers to the Customer at least a layout for placement. After the acceptance certificate is issued, the layout is posted on the Internet.

1.9. Upon expiration of the term of use, online advertising is removed from placement and destroyed at the Customer’s expense.

2. RIGHTS AND OBLIGATIONS OF THE PARTIES

2.1. Responsibilities of the Customer:

• provide the Contractor with information for preparing online advertising ad layouts, including: ;
• pay for the Contractor's services in the manner provided for in this Agreement.

2.2. The Customer has the right to refuse to fulfill this Agreement, subject to payment to the Contractor for the expenses actually incurred by him.

2.3. Responsibilities of the Contractor:

• provide the services specified in clause 1.1 of this Agreement in good faith;
• daily (weekly, monthly) transmit to the Customer for placement of at least the layout(s) of online advertising;
• provide the Customer with monthly reports on services provided.

2.4. The Contractor has the right to refuse to fulfill this Agreement, subject to full compensation to the Customer for the losses caused to him.

3. PAYMENT PROCEDURE

3.1. The Customer pays monthly for the Contractor's services in the amount of , as well as VAT%, which is rubles.

3.2. The Customer pays for the Contractor's services by payment order by transferring funds to the Contractor's bank account.

3.3. The Customer transfers the first payment to the Contractor within days from the date of delivery of the first online advertising ad layout. In the future, the Customer pays for the Contractor’s services in the amount specified in clause 3.1 of this Agreement on a monthly basis no later than the date of the current month.

4. SERVICE TERM

4.1. The Contractor begins to provide services under this Agreement on the next day after the conclusion of this Agreement.

4.2. In the event of a delay in the next payment, the Contractor has the right to suspend the fulfillment of its obligations under this Agreement until the Customer pays for the Contractor’s services.

4.3. At the end of each month in which services were provided, the Parties sign a bilateral act, which confirms their provision.

5. DURATION OF THE AGREEMENT

5.1. This Agreement comes into force from the moment it is signed and is valid until the Parties enter into an agreement to terminate this Agreement.

6. RESPONSIBILITY OF THE PARTIES

6.1. For failure to fulfill or improper fulfillment of obligations under this Agreement, the Parties are liable in accordance with the current legislation of the Russian Federation.

6.2. The Parties are released from liability in the event that the impossibility of performance arose due to circumstances for which neither of the Parties is responsible (force majeure). A Party that cannot fulfill its obligation must notify the other Party of the obstacle and its impact on the fulfillment of obligations under the Agreement within the period from the moment these circumstances arise. The further fate of this Agreement in such cases must be determined by agreement of the Parties. If agreement is not reached, the Parties have the right to go to court to resolve this issue.

6.3. For late payment for the Contractor's services, the Customer shall pay a penalty in the amount of % of the amount specified in clause 3.1 of the Agreement for each day of delay.

6.4. In the event that a layout prepared by the Contractor is posted on the Internet without issuing a transfer and acceptance certificate on the part of the Customer or by the Customer outside the scope of this Agreement, the Customer shall pay the Contractor a fine in the amount of rubles for .

7. DISPUTE RESOLUTION PROCEDURE

7.1. All disputes or disagreements arising between the Parties under this Agreement or in connection with it shall be resolved through negotiations between the Parties.

7.2. If it is impossible to resolve disagreements through negotiations, they are subject to consideration in the Arbitration Court of the city on the territory of the Russian Federation in the manner established by the legislation of the Russian Federation.

7.3. On issues not regulated by the Treaty, laws and other legal acts of the Russian Federation are subject to application, including relevant legal acts adopted by the constituent entities of the Russian Federation and local governments.

8. OTHER CONDITIONS

8.1. Any changes and additions to this Agreement are valid only if they are in writing and signed by both Parties.

8.2. This Agreement is drawn up in 2 copies, one for each of the Parties.

9. LEGAL ADDRESSES AND DETAILS OF THE PARTIES

Customer

Executor Legal address: Postal address: INN: KPP: Bank: Cash/account: Correspondent/account: BIC:

10. SIGNATURES OF THE PARTIES

Customer_________________

Performer _________________

A contract for the provision of advertising services is an agreement between the contractor and the customer, which refers to the provision of these services for a pre-agreed fee. It is concluded in accordance with the Civil Code of the Russian Federation and is included in the number of contracts for the provision of paid services.

An advertising services agreement is an agreement by virtue of which the advertising distributor will, on the instructions of the advertiser, disseminate advertising information within a certain territory and within a specified time frame, and the advertiser must pay for these actions.

This is regulated by the Federal Law of July 18, 1995 No. 108 FZ “On Advertising”, the norms of Ch. 39 of the Civil Code “Paid provision of services” and Art. 420-449 Civil Code (general provisions on the contract).

Several persons may participate in the agreement, both on the part of the advertiser and on the part of the advertising distributor. In relation to their obligations, they act as joint and several debtors.

The essential condition of the contract is its subject. They are intangible services (not the results of activities, but the actions themselves) and the term.

The agreement is concluded in simple written form.

The general rule provided for in Art. 780 of the Civil Code, there will be an obligation to personally fulfill the obligation to provide advertising services, unless otherwise provided by the contract. However, in essence, there is no personal trust relationship in this case.

Subject of the agreement

The subject is the production and distribution of advertising of any object. The federal law “On Advertising” states that information that is disseminated by any means, means and forms is advertising. It is aimed at a particular object in order to interest the consumer in it and promote market promotion. The object can be: the manufacturer/seller of the product and the product itself; product of the intellectual sphere; event, etc.

Parties

The parties to the contract for the provision of advertising services are the advertiser (or customer), that is, the person who determines the object in need of advertising and the content of the latter, as well as the advertising producer (distributor, performer). The functions of the latter can be performed by one or several persons. During the preparation of the contract, the price and method of payment, terms for the provision of advertising services, rights and obligations of the parties are discussed.

The following must be attached to the contract: payment schedule, assignment, copies of licenses, certificates and permits of the customer for the advertised object, assignment. The agreement must be drawn up in two copies and signed by representatives of both parties.

The quality of advertising services depends on how correctly the contract is drawn up.

Functions of the advertising market

Thanks to the advertising market, relationships between market subjects are created and regulated on an economic basis. They are coordinated through a price formation mechanism that maintains a balance between consumer and producer, supply and demand. Representing an economic regulator, the advertising market performs the following functions:

• promotes the unification of advertising producers and advertisers on economic grounds, which, in turn, are based on meeting the needs for advertising services, expressed through demand;
• helps eliminate disproportions between supply and demand for advertising services, bringing them into line with market needs;
• helps create conditions for the functioning of the advertising business and identifies leaders, stimulates its effective work;
• notifies market participants through economic indicators about all ongoing processes in the economy;
• eliminates the shortage of advertising services and expands the capabilities of business entities.

With the development of society and its relations, the functions of the advertising market also do not stand still and are characterized by a tendency to become more complex.

Advertising agencies

An advertising agency is an independent organization of business and creative people whose specialization is the creation of advertising and other materials related to it. In addition, the agency may engage or acquire subcontractors to purchase advertising space and time for its placement in certain media. In this case, the interests of sellers and advertisers who are clients of this organization are represented in order to find a real buyer for the services and goods they provide.

Who works in agencies?

The agency employs not only representatives of creative professions, but also businessmen who apply the wide possibilities of advertising art to solve their business issues. These include artists, writers, market and media analysts, specialists in various fields, and researchers who use their skills and talents to help clients achieve success in their businesses. They are constantly in contact with suppliers outside the agency, who take photographs, retouch them, illustrate advertisements, typeface, shoot advertising videos, record sound, that is, perform all the types of work that are necessary to create high-quality products. They are always aware of the latest technical improvements, current production issues and price fluctuations.

Who does he collaborate with?

An advertising agency works with a variety of sellers to improve the efficiency of buyers' searches and the services and products they provide. They work directly for the client, and not for the supplier of goods or the media. The responsibility of an advertising agency from an ethical, moral, financial and sometimes even legal point of view is to provide clients with the highest quality work, to promote their prosperity, material well-being, and growth in popularity. An advertiser is not just a client who pays bills, but also an employer. The agency, in turn, satisfies his requests, is hired only to make a profit for the enterprise, and this type of service can always be refused. The cost of advertising services is quite significant.

Types of RA

• global - speaking at the international level, in different regions and countries;
• national - advertising producers within a particular country;
• regional - operating within a specific city or region. They can conclude an agreement for the provision of advertising and information services.

The principle of infrastructural correspondence operates between advertisers and advertising agencies of different types, which is that advertising services are delivered within the same type (for example, global agencies fulfill orders from global advertisers, etc.).

• full-service, that is, providing all services;
• specialized, providing certain types of services;
• An intermediate position between the previous types is occupied by multidisciplinary agencies that provide certain services in a complex.

Media agencies

A special position in the advertising market belongs to media agencies that rent networks of advertising media, plan and place advertising in all types of media. Also standing apart are in-house (“house”) agencies, which operate under the terms of an exclusive agreement with a company or are part of it (as a rule, advertising budgets here are large). A typical contract for the provision of advertising services will be presented below:

• By purpose and function: political, social, commercial advertising markets, etc.
• By industry: markets for television and radio advertising, outdoor, in the press and on the Internet.
• According to the development trend: high- and low-dynamic, as well as with a decreasing period.
• According to prospects: unpromising, unpromising, promising and highly promising.
• On competition: markets of pure monopoly and oligopolistic, monopolistic competition, perfect competition.
• According to the level of monopolization: non-monopolized, monopolized and absolutely monopolized markets.

1. volume of services provided (universal or specialized);
2. direction of business specialization (industrial or consumer sector).

Both groups contain several subgroups. Universal agencies are staffed in such a way that they are able to provide their clients with services in all areas of advertising and information activities. Fundamentally, they are divided into two types - advertising and non-advertising. The first includes the preparation, development and direct production of the advertising product, as well as the selection of media and the necessary research.

Update date: 2019-01-22

How can I agree on what will constitute the moment of a non-cash payment?

Good afternoon. Please tell me what is the basis for exemption from VAT? It seems like an individual entrepreneur can provide services without VAT, right?

Good afternoon Do you have in your database agreements for the provision of a range of services for a fee between a legal entity and an individual? There was a need to do work for a legal entity, I act as an individual. As part of the contract, it is necessary to carry out a number of activities for video production, filming and editing. will be given in several stages, with amounts exceeding 10,000 rubles. services will be provided as additional services. agreements, on each form separately

Good afternoon, how can I agree on the details for payment by bank transfer if I am an individual performer? person and customer individual face?

Good afternoon. Please tell me what form of agreement would be suitable if I, as an individual, provide a service in promoting Instagram for a legal entity?

Good afternoon

Select “non-cash” in the “Settlement method: Non-cash; Cash.” In the “Settlement procedure” section of the agreement, the last paragraph will indicate that the obligations of the “Customer” regarding payment under the “Agreement” are considered fulfilled from the day the funds are written off by the bank "Customer" from the "Customer" account.

Individual entrepreneurs have the right to be exempt from VAT if, over the three previous consecutive calendar months, the amount of revenue from the sale of services (goods, etc.) of these individual entrepreneurs (excluding tax) did not exceed a total of two million rubles. Persons exercising the right to exemption must submit the appropriate written notification and relevant documents confirming the right to such exemption to the tax authority at their place of registration. We advise you to study Chapter 21 of the Tax Code of the Russian Federation. In the input field “Grounds for exemption from VAT” you must enter a link to the article of Chapter 21 of the Tax Code of the Russian Federation.

By virtue of para. 1 clause 1 art. 421 of the Civil Code of the Russian Federation, citizens and legal entities are free to enter into an agreement. Due to the fact that the result of your work will be the creation of a complex object of intellectual activity, we recommend that you regulate your relationship with the Customer by drawing up an Author's Order Agreement for content, contained at the following link: https ://www..To formalize the stages of work, we recommend that you reflect the stages in the Creative Assignment (Content Order Agreement), which is an annex to the Agreement; it is also possible for you to draw up an Additional Agreement to the Agreement, which is contained at the following link: https:/ /www.site/dogovor/prilojeniya/soglashenie/dopolnitelnoe_soglashenie_k_dogovoru/You need to answer the questions in the questionnaire and fill out all the input fields. The text of the agreement will be generated automatically.

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Hello! According to paragraph 3 of Art. 861 of the Civil Code of the Russian Federation, non-cash payments are made through banks and other credit organizations in which the corresponding accounts are opened. A current account is opened for an individual to carry out transactions not related to entrepreneurial activity or private practice, and a current account is opened to an individual only if he is engaged in private practice or is an individual entrepreneur (Instruction of the Bank of Russia dated May 30, 2014 N 153-I " On opening and closing bank accounts, deposit accounts (deposits), deposit accounts." The bank account details of each party must be entered in the “Addresses, details and signatures of the parties” section of the agreement (in the corresponding input fields). Full details of your current bank account can be found in the territorial branch of the servicing bank or online bank. Please also request the customer's account details. Thank you for using our service!

Hello! We recommend the general form of a contract for the provision of paid services, located at the link: http://www.. Describe the list of your actions as a performer in the List of Services, which is attached to the contract. Thank you for your interest in our service!